
Sr. Associate - Performance Marketing [Google Ads]
at Tours & Travels Industry
MANDATORY CRITERIA:
- 1 to 4 years of experience in Google Ads campaign management.
- Should have worked with good agencies
- Must have Experience with B2C, D2C, fashion, FMCG, or aggregators
- Must have handled a minimum monthly ads budget of ₹5+ lakh.
- Strong communication skills are important
- Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.
DESCRIPTION:
WHAT YOU WILL DO:
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
WHAT WE ARE LOOKING FOR:
- Experience: 1 to 3 years of experience in Google Ads campaign management.
- Educational Background: Btech/ BCA from Tier 1 institution
- Self-driven and a strong bias for action, fitment in startup culture.
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
- Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
- Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
- Someone who can manage complexity and is good at problem solving with a first-principles approach

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• Demonstrate proficiency in build and release management using CI/CD strategies (leveraging tools like Jenkins and DevOps practices), implement Mocha/Chai unit and functional test cases in order to reduce costs while ensuring quality
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This is Sindhu representing Allegis Group - An US based $12 billion Staffing and Recruiting Company providing Human capital and work force management solutions to over 6000 customers globally including 90% of Fortune 500 firms. Our offering includes Strategic Resource Program (SRP), Managed Services (MSP), Recruitment Process Outsourcing (RPO), Executive Search and Consulting Services.
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- 6+ years SAP HR ABAP development experience. Must have experience and expert knowledge of ABAP development objects including: Dialog programming, User-exits, BADIs, Smart Forms and/or Adobe Forms, ALV, BAPIs, RFCs, and other SAP development tools.
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Thanks and Regards
Sindhupriya Y
Recruitment Sourcing Specialist
RPO Delivery
Responsibilities
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- Conduct research to identify new markets and customer needs
- Arrange business meetings with prospective clients
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- Proven working experience as a business development manager, sales executive or a relevant role
- Proven sales track record
- Experience in customer support is a plus
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We are looking for Tech geeks having hands-on experience and in love with building scalable, distributed and large web/mobile products and tech solutions. He/She must be an excellent problem solver with passion to self-learn and implement web technologies (frontend + backend). He/She would be responsible for the architecture design, code review, and technology build and deployment activities of the product.
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1. Experience in Core Java, Hibernate, Spring, SQL.
2. Hands-on experience with, Collections, Algorithms, Problem Solving.
3. Knowledge of repository tools such as GitHub.
4. Willing to work on additional tasks and responsibilities that will contribute towards team, department, and company goals.4. Work collaboratively within a team of other engineers.
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Benefits :
> Health Insurance
> Work from Home
> Fast growth and more visibility into the company
> Experience to work on the latest technology
> Competitive Learning Environment with supportive co-workers
> Employee friendly HR Policies
> Paid leaves up to certain limits
> Competitive salaries & Bonuses
> Liberal working atmosphere
> Get mentored by the best in the industry
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Day Shift/Flexible working hours
Monday to Friday
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