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Social Media Specialist B2B ( Learning & Development industry )
Social Media Specialist B2B ( Learning & Development industry )
Edstellar.com's logo

Social Media Specialist B2B ( Learning & Development industry )

partha Sarathy's profile picture
Posted by partha Sarathy
3 - 6 yrs
₹4L - ₹7L / yr
Bengaluru (Bangalore)
Skills
Social media Specialist B2B
Learning & Development
social Media Platforms
Multiple projects
B2B Learning & Development
Content & Engagement Strategies
Brand awareness
Performance & optimization

Greeting from edstellar

we are looking Social media Specialist B2B for Full time with 5 Days Corporate Culture work from office

3 Plus years experience with below key Skills :Core Social Media Skills

  • Social Media Strategy
  • Content Creation
  • Community Engagement
  • Social Media Advertising
  • Performance Analytics
  • LinkedIn Marketing
  • Paid Campaigns (PPC)
  • Social Media ROI
  • Hashtag Strategy
  • Audience Growth

B2B Learning & Development Specific

  • Learning & Development (L&D) Marketing
  • B2B EdTech Marketing
  • Thought Leadership Content
  • Corporate Training Promotion
  • Employee Upskilling Content
  • eLearning Trends
  • Professional Development Engagement
  • Webinars & Virtual Events
  • Course Promotion
  • Industry Influencer Engagement
  • Creative Desigining

Platforms & Tools

  • LinkedIn
  • Twitter (X)
  • Facebook
  • Instagram
  • YouTube
  • TikTok (if applicable)
  • Buffer / Hootsuite / Sprout Social
  • Google Analytics
  • Meta Ads Manager
  • HubSpot / Marketo / Pardot
  • Canva / Adobe Creative Suite

Content & Engagement Strategies

  • B2B Content Marketing
  • Video Marketing
  • Carousel Posts
  • Lead Generation Campaigns
  • Case Studies & Whitepapers
  • Email Nurturing Campaigns
  • Webinar Promotions
  • Brand Awareness Campaigns

Performance & Optimization

  • Social Media KPIs
  • Engagement Metrics
  • Lead Conversion Optimization
  • A/B Testing
  • Organic vs Paid Strategies
  • Competitor Analysis
  • Brand aware Ness

JD : Job Title: Social Media Specialist – B2B Learning & Development

Location: Bangalore Onsite

Employment Type: [Full time }


About the Role:

We are looking for a Social Media Specialist with expertise in B2B Learning & Development (L&D) marketing to drive brand awareness, engagement, and lead generation. The ideal candidate will create and execute a data-driven social media strategy, focusing on thought leadership, corporate training promotion, and audience growth across multiple platforms.


Key Responsibilities:

Social Media Strategy & Brand Awareness

  • Develop and implement a comprehensive social media strategy aligned with business goals.
  • Increase brand awareness through organic and paid campaigns.
  • Leverage LinkedIn marketing and other relevant B2B platforms to enhance visibility.

Content Creation & Community Engagement

  • Create engaging thought leadership content, including posts, blogs, and case studies.
  • Manage community engagement to foster relationships with industry professionals.
  • Implement a hashtag strategy for better discoverability.
  • Plan and execute webinar promotions and virtual events.

Social Media Advertising & Performance Analytics

  • Run paid social media campaigns (PPC) across LinkedIn, Twitter (X), Facebook, and YouTube.
  • Track and analyze Social Media KPIs and adjust strategies for optimization.
  • Conduct A/B testing to improve engagement and lead conversion.
  • Monitor competitor analysis to stay ahead of trends.

B2B EdTech & Learning & Development (L&D) Marketing

  • Develop content around corporate training promotion, employee upskilling, and eLearning trends.
  • Engage with industry influencers to amplify content reach.
  • Promote professional development programs and courses.

Platform & Tools Expertise

  • Manage campaigns across LinkedIn, Twitter (X), Facebook, Instagram, YouTube, and TikTok (if applicable).
  • Utilize tools such as Buffer, Hootsuite, Sprout Social, Google Analytics, Meta Ads Manager, HubSpot, Marketo, and Pardot.
  • Design compelling visuals using Canva and Adobe Creative Suite.


Key Qualifications & Skills:

  • 3+ years of experience in B2B social media marketing, preferably in EdTech or Learning & Development.
  • Proven expertise in LinkedIn marketing and social media advertising (PPC campaigns).
  • Strong content creation skills, including video marketing, carousel posts, and case studies.
  • Experience in lead generation campaigns and email nurturing strategies.
  • Analytical mindset with experience in performance optimization, engagement metrics, and ROI tracking.
  • Ability to manage multiple projects in a fast-paced environment.


Why Join Us?

  • Be part of a dynamic and growing team in the EdTech and Learning & Development space.
  • Opportunity to drive brand awareness and thought leadership in a B2B environment.
  • Work with cutting-edge marketing tools and innovative social media strategies.
  • Competitive salary and growth opportunities.


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About Edstellar.com

Founded :
2000
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:

Key Focus Areas of Edstellar Global:

  1. International Corporate Training:
  • Customized training programs catering to diverse industries worldwide.
  • Specialized modules for cross-cultural teams and global business operations.
  1. Partnerships with Global Institutions:
  • Collaborating with international universities, corporations, and training bodies.
  • Co-developing curricula aligned with global industry standards.
  1. Remote and Hybrid Learning Models:
  • Delivering training programs through advanced digital platforms.
  • Blended learning solutions to accommodate various geographic and time constraints.
  1. Addressing Global Skill Gaps:
  • Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
  • Supporting workforce reskilling to meet global technological and industrial trends.
  1. Localized Solutions for Global Reach:
  • Tailoring training content to align with local regulations, cultural nuances, and languages.
  • Establishing regional hubs to ensure seamless delivery of services.
  1. Focus on Sustainability and Inclusion:
  • Incorporating sustainable practices and principles in training methodologies.
  • Promoting inclusive training programs to empower underrepresented groups in the global workforce.

Potential Benefits of Edstellar Global:

  • Access to a diverse talent pool.
  • Creation of globally competitive skill sets.
  • Strengthening partnerships with multinational companies.
Read more

Candid answers by the company

What does the company do?
What is the location preference of jobs?

Edstellar is an EdTech company specializing in providing corporate training, skill development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.

What Edstellar Does:

1. Corporate Training Solutions:

  • Designs customized training programs for businesses to enhance workforce skills.
  • Focuses on both technical and soft skills development.
  • Helps organizations meet their specific training goals and improve team productivity.

2. Skill Development and Upskilling:

  • Offers courses for individuals to upskill and stay competitive in the job market.
  • Covers various industries, including technology, finance, healthcare, marketing, and more.
  • Programs are aligned with current industry trends and future workforce needs.

3. Learning Management System (LMS):

  • Provides a digital platform for managing and delivering learning content.
  • Features analytics to track learner progress and assess outcomes.
  • Supports remote and hybrid learning models.

4. Collaborations with Industry Experts:

  • Partners with subject matter experts, institutions, and organizations to develop high-quality content.
  • Focuses on practical, industry-relevant training for real-world application.

5. Global Training Solutions:

  • Extends its services globally to cater to international businesses and teams.
  • Localizes content to match regional and cultural requirements.

6. Comprehensive Training Programs:

  • Covers areas such as leadership development, technical certifications, compliance training, and more.
  • Programs are designed for employees at all levels, from entry-level to executive.

Who Edstellar Serves:

  • Businesses: Enhances employee performance and aligns training with organizational goals.
  • Professionals: Empowers individuals to achieve career growth through skill development.
  • Educational Institutions: Bridges the gap between academic learning and industry requirements.

Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.

Company social profiles

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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