About Fermentis Life Sciences Pvt. Ltd.
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Job Description:
We are seeking a creative and dynamic individual to join our team as a YouTube Content Creator. As a Content Creator, you will be responsible for producing engaging and high-quality video content for our YouTube channel. This role requires a combination of creativity, technical proficiency, and a deep understanding of online video trends.
Role & Responsibilities:
Content Creation:
- Plan, script, shoot, and edit compelling video content for our YouTube channel.
- Develop innovative and entertaining concepts that resonate with our target audience.
- Stay informed about industry trends and competitor content to ensure our channel remains relevant and competitive.
Video Editing:
- Edit videos to enhance visual appeal, storytelling, and overall quality.
- Incorporate graphics, music, and other elements to elevate the production value of each video.
- Ensure all content meets brand guidelines and quality standards.
Audience Engagement:
- Monitor and respond to audience comments, feedback, and trends.
- Collaborate with the marketing team to develop strategies for audience growth and engagement.
- Create content that encourages viewer interaction and participation.
Collaboration:
- Work closely with cross-functional teams, including marketing, sales, and customer support, to align social media efforts with overall business objectives.
- Collaborate with influencers and partners to enhance content reach and diversity.
Analytics and Optimization:
- Conduct keyword research and implement SEO best practices to enhance video discoverability and reach a broader audience.
- Monitor YouTube algorithm changes and adapt strategies to maximize content visibility.
- Analyze video performance metrics and audience insights.
Preferred Candidate Profile:
- Proven experience as a YouTube Content Creator or similar role.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
- Strong understanding of YouTube platform, trends, and best practices.
- Creative mindset with the ability to generate innovative and engaging content ideas.
- Excellent communication and interpersonal skills.
- Ability to meet deadlines and work effectively in a fast-paced environment.
- Familiarity with SEO and keyword optimization for YouTube.
About Company:
TalkCharge is a digital payment and marketing platform. We are facilitating our 2 Million+ users with Online Recharges, Bill payments, GiftCards and a comprehensive listing of Discount Coupons (affiliates) and Deals.
What we're looking for
As a content writer, you’ll be working with product and marketing teams to create valuable content to educate and wow our customers. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, writing content for our consumer and SaaS applications, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, and so on.
Responsibilities
- Develop, write and deliver persuasive copy for the website, consumer application, email marketing campaigns, sales collateral, videos, and blogs
- Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
- Measure impact and perform analysis to improve KPIs.
- Include and optimize all content for SEO
- Contribute to the localization of process and content to ensure consistency across regions
- Review and implement process changes to drive operational excellenc
Qualifications
- 1-3 years of working as a content writer / marketer
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Strong attention to detail and ability to multi-task projects and deliverables
- Proven experience working under pressure to deliver high quality output in a short span of time
- Passion for sustainability is a huge plus
- Excellent verbal and written communication skills
Benefits
- An exciting and enriching work environment
- Ability to work directly with founders
- Opportunity to participate in the zero to one journey of building a startup.
- Ability to contribute towards some of the most core problems that the customer faces
- A competitive salary and comprehensive medical insurance coverage
- Significant upside through an employee friendly ESOP policy
- Generous PTO / sick leave
- Annual company retreat
- Bring your dog to work 🐶
The Ideal Candidate Will Have A Passion For All Things Marketing And Technology. You Will Be Well-Versed In The Concepts Surrounding Digital Marketing And How The Internet Can Become A Strong Asset To Securing Growing Revenue.
You Will Be Tech-Savvy And Intuitive With Great Ideas To Reinforce Our Marketing Campaign. Responsibilities Launch Optimized In Off-Page SEO And Microblogging. Be Actively Involved In SEO Efforts (Keyword, Image Optimization, Etc.) Prepare Online Newsletters And Promotional Emails And Organize Their Distribution Through Various Channels Collaborate With Designers To Improve User Experience Measure The Performance Of Digital Marketing Efforts Using A Variety Of Web Analytics Tools (Google Analytics, WebTrends, Etc.) Acquire Insight Into Online Marketing Trends And Keep Strategies Up-To-Date Maintain Partnerships With Media Agencies And Vendors Blog Writing, Updating, And Publishing Those In Various Engaging Sites. Requirements The Candidate Must Be Very Smart And Must Have Adaptability Skills Excellent Understanding Of Digital Marketing Concepts And Best Practices Skills And Experience In Creative Content Writing Analytical Mindset And Critical Thinking Excellent Communication And Interpersonal Skills
- Overseeing development of Social Posts with writing and communications teams
- Developing Social Graphics with the design team (profile covers, post imagery, thumbnails)
- Creating Paid Social Ads with writing and design teams
- Managing Social Media websites/ microsites with the brand and digital teams
- Handling Analytics with digital and SEO teams
- Orchestrating the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.
- Analyzing key metrics and A/B test strategy as needed.
- Becoming an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.
- Demonstrating ability to map out a comprehensive social marketing plan. Driving strategies that are proven by testing and metrics.
- Monitoring trends in social media tools, applications, channels, design, and strategy.
- Identifying reputational risks and opportunities in user-generated content surrounding the company. Reporting notable risks to appropriate management.
- Maintaining an annual strategic social media calendar and coordinating and aligning with the PR and corporate communication teams
What you will do:
- Marketing degree is welcome, but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media.
- Proficient in digital content marketing.
- Experience sourcing and managing digital content development and publishing.
- Able to articulate and demonstrate why ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.
- Can effectively communicate information and ideas through written, audio, and video formats.
- Thrives in a fast-paced environment.
- Possesses functional knowledge working within a CMS.
- Influencer recruitment and management are a must.
- Content curation and blogging skills as a plus.
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Writing content for creative collaterals like images and videos specifically for Instagram and/or other social media platforms
- Getting those collaterals developed by designers/ designing them
- Managing uploads of creatives and consumer interaction on posts
- Reporting on the performance of those creatives
- Ensuring the creatives meet the requirements of the brand
- Delivering month on month growth in the organic social media presence of the brand
What you need to have:
- Have impeccable grammar and excellent command over English
- Out of the box creativity to create viral content
- Ability to work with excel and create models, monitor and manage the growth of the brand's organic social presence
- A minimum of 3 years of experience
- Have a modern sense of aesthetics with an ability to create, recognize and differentiate premium content
- A growth-hungry mindset with ability to work hard and long and take complete ownership of his/ her responsibilities
1.Content creation for Social Media Marketing.
2. Video planning and editing, keeping in mind high engagement.
3. Ideation and creation of reels for Instagram handle of the company.
4. Designing and presentation of new social media campaign ideas.
5. Monitoring all social media platforms for trending news, reel audios and ideas. Rebuild them and use for our business.
6. Development of relevant and original content, refer to Instagram pages of competitors and similar businesses.
7. Creation of pictures for reel covers, working on creating stories, going live and so on.
8. The reels need to have these elements- entertaining and informative.
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles, etc. for digital media.
3. Create content that gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates who handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, the ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Content Writer
Roles & Responsibility:
To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
Create content which gives website readers access to information in a simple, easy to understand language.
The content writer should know the target audience and write content to engage and draw visitors.
Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
Creating stories from in-house reports/surveys monthly.
Developing new ideas for web content.
Work with team members to enhance content pieces.
Desired Profile
Freshers with impressive writing skills are welcome.
As a web content writer, the ability to write engaging content for websites.
Knowledge in writing content for websites/print/company blogs.
Good written and communication skills.
Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
Excellent time management skills.
Personal Traits:
Excellent written and oral communication skills.
Excellent problem-solving skills.
Should be excellent in Time Management, Planning Skills & Organizing Skills.
Designation: Business Head - eCommerce - Comfort Food Ecosystem
Location: Mumbai
This role will have end-to-end ownership of this e-commerce business with Digital First mindset. You will create the Digital Selling Strategy, help build the prototype and beta-version of the product and work closely with the internal and external stakeholders.
We expect the Business Manager/Head/Lead/Specialist to be a passionate customer advocate with proven analytical capabilities and project management skills, extreme attention to detail, online/mobile technology understanding, social media marketing skills and the ability to effectively prioritize and multi-task.
The Business Manager/Head/Lead/Specialist must be an effective negotiator and an excellent communicator in working with partners and vendors, as well as with internal cross-functional teams. The ideal candidate will be a self-starter with a passion for Digital First on product & technology, a high level of flexibility, commitment, and a sense of ownership
An Ideal Candidate will be able to:
Act as the business owner for this e-commerce product, possessing a complete understanding of internal and external variables that impact the business
Develop a detailed understanding of the product development and go-to-market process for the Digital First business, as well as the factors that drive success within each segment of our business
Must Have experience in FMCG Food & Beverages or OTC marketing
Responsible for managing the ecommerce business, apart from building and cost effective and efficient business model
Responsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales process
Manage Revenue and Gross Profit Targets for E-commerce and grow the business digital interventions
Planning, Executing & Handling complete business operations of e-commerce at each level
Understand the characteristics of Indian e-commerce market and use the platforms superior resources to establish and build the overseas e-commerce network
Front-end operations, Product Assortment, Supply chain, Distribution and CRM
Over-seeing and executing Pan-India level deliveries for a seamless operation
Planning and implementing visibility activities for the brand for the e-commerce clients
Campaign Analytics Strategies & implementation for maximizing revenues and customer experience
Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
Responsible for the development of effective e-commerce website branding, planning and marketing programs
To create engagement via digital marketing plans to ensure maximum brand visibility on a platform
Formulate a comprehensive account wise strategy for e-Commerce channel
To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process
Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies.
Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets.
Basic Qualifications
Bachelor’s degree in technical field preferably from prestigious institutions
6+ years of product management experience developing and launching products
5+ years of experience in the e-commerce space with exposure to social media trends, online marketing and brand building
Experience managing multiple projects - prioritization, planning and task delegation
Ability to develop & drive business strategy
Multiple successful launches of V1 products in a rapid growth environment
Hands on experience working in an Agile environment with a short iteration cadence
Proven track record of taking ownership and driving results
Exceptional interpersonal and communication skills, both written and verbal