Social Media Marketer

Position Overview:

We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.

Responsibilities:

Google Analytics:

• Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
• Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
• Generate insightful reports and recommendations to optimize website performance and marketing strategies.
• Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
• Track all backlinks and other external links created for SEO purpose to identify the inflow.

Google Ads / Other Social Media Ads:

• Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
• Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
• Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
• Create and manage a complete campaign.
• Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.

SEO:

• Perform keyword research to identify high-value opportunities for organic search traffic.
• Implement on-page and off-page SEO strategies to improve website visibility and rankings.
• Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
• Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.

Lead Generation:

• Develop and execute digital marketing strategies to generate leads and drive conversions.
• Utilize email marketing, social media, and content marketing to attract and engage potential customers.
• Implement A/B testing and optimization techniques to improve lead capture and conversion rates.

Other Digital Marketing Activities:

• Assist with social media management, content creation, and community engagement.
• Collaborate with team members to brainstorm and execute creative marketing campaigns.
• Stay updated on industry trends and best practices in digital marketing.

Qualifications:

• Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
• Strong understanding of digital marketing principles and techniques.
• Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
• Excellent analytical skills and attention to detail.
• Strong communication and teamwork abilities.
• Ability to manage multiple tasks and prioritize deadlines effectively.
• Previous internship or work experience in digital marketing is a plus.

Benefits:

• Hands-on experience in a fast-paced digital marketing environment.
• Opportunity to work closely with experienced professionals and gain valuable mentorship.
• Possibility of full-time employment or extended internship based on performance.

• To handle end-to-end implementation for NetSuite projects and support. 
• Performing site-specific keyword research, competitive analysis, linking endeavors and detailed technical of the company's website/s to ensure the health of the website in the online space. 
• Managing the day-to-day search marketing activities across multiple search engines and social platforms including optimization of paid search campaigns and sharing. 
• Providing recommendations and execute/manage strategies for content development in coordination with SEO goals. 
• Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization. 
• Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools). 
• Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies. 

Role : Lead – Influencer Marketing

Overview of job -

Our client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Partner – Influencer Marketing to join us. In this role, you will be leading the advocacy narrative for the largest FMCG organization in India. An individual with expertise in digital marketing/planning, an entrepreneurial mindset and a knack for influencer marketing are key areas of strength that will be expected of the right candidate. Ready to build the influencer marketing ecosystem for working with a team of 15+ young minds specializing in the space of digital & influencer marketing. The role entails managing and building the influencer scope for more than 50 brands.

The 5 key pillars of the job -

A) Liaison with the global team and local to maintain and further develop a strategic narrative on influencer marketing

B) Blur lines between digital planning and influencer planning to drive effectiveness

C) Develop and deliver creative - first of its kind advocacy solutions for brands

D) Create a measurable framework on influencer marketing. E) Understanding of social media, digital marketing and content marketing ecosystem will be important elements to this role.

We are currently looking for a 10+ years’ experience individual, based out of Mumbai to join us. 

Minimum qualifications:

• Graduate – Mandatory, Post graduate – Preferred

• Minimum 10+ years’ experience with 4+ years of experience in digital marketing/digital planning/performance marketing

• Should have previously managed a team

• Experience in influencer marketing, Social media, and ecommerce 

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

• Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
• Segmentation, targeting, and acquisition strategies across user segments and channels
• Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
• Work with influencers, community to expand the audience and widen the reach of the company
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.