Senior Technical Content Writer

Key Responsibilities

• Identify, evaluate, and onboard strategic partners (technology, channel, reseller, and referral partners).
• Develop and execute the partnerships strategy aligned with company growth goals.
• Build and maintain strong relationships with key partner stakeholders.
• Drive joint go-to-market (GTM) initiatives including co-marketing, co-selling, and integrations.
• Negotiate partnership agreements, commercial terms, and SLAs.
• Enable partners through training, certification, and sales support.
• Track partnership performance, pipeline contribution, and revenue impact.
• Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
• Monitor industry trends and identify new ecosystem opportunities.
• Represent the company at partner events, webinars, and industry conferences.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or related field.
• 4–8 years of experience in partnerships, business development, or channel sales in a SaaS environment.
• Strong understanding of SaaS business models and partner ecosystems.
• Proven experience in negotiating and closing partnership deals.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with CRM tools (Salesforce, HubSpot, etc.).
• Data-driven mindset with strong analytical skills.

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Were Hiring : MERN Stack Developer

- Deqode is looking for passionate and skilled MERN Stack Developers to join our growing team in Mumbai. If you love building scalable applications, working with cutting-edge technologies, and solving complex problems, wed love to meet you!

Role : MERN Stack Developer

- Experience Required : 2 - 4 Years

- Location : Mumbai (Work From Office 5 Days)

- Notice Period : Immediate Joiners or up to 15 Days

Key Responsibilities :

- Develop, test, and deploy high-quality web applications using MongoDB, Express, React, and Node.js.

- Design and maintain scalable APIs and services.

- Work with Docker & Kubernetes for containerization and deployment.

- Integrate Kafka for real-time data processing and messaging.

- Collaborate with cross-functional teams to deliver robust and efficient solutions.

- Write clean, maintainable, and efficient code while following best practices.

Required Skills :

- Strong hands-on experience with MERN Stack (MongoDB, Express.js, React.js, Node.js).

- Experience with Docker and Kubernetes.

- Knowledge of Kafka for event-driven architecture.

- Solid understanding of software design principles and RESTful APIs.

- Problem-solving mindset with strong analytical skills.

Roles and Responsibilities

1.    Manage client relationships, and facilitators relationship at MHFAI for training and post-training support.

2.    Ideate, design, and implement program that focused on post-training support for mental health first-aiders.

3.    Leverage the new products of MHFAI to the clients that ensures implementation of mental health by building tools and guidelines (for organized groups).

4.    Oversee and facilitate MHFAI instructors for training and upskilling.

5.    Monitor and coordinate the MHFAI Awards program with all the stakeholders involved.

6.    Draft and initiate scientific research, and create tools required at workplace to measure mental health.

7.    Plan and manage webinars, events and activities to promote the idea of mental health at workplaces and educational institutions.

8.    Draft, design, manage and implement guidelines / resources with focus on mental health for the benefit of organized groups.

9.    Keep up-to-date with the latest trends and best practices in Learning and Development and / or mental health, and incorporate them into our training programs.

10. Manage the Learning and Development budget, ensuring that resources are allocated effectively and efficiently.

11. Provide support in other operational functions of MHFA as needed.

Requirements:

·      10-15 years in clinical work and / or mental health training

·      Qualification: Education in Mental Health

·      Experience in Clinical Practice / Research

·      Exposure to mental health training and created content or training on Mental Health for Adult

·      Experience of having previously worked in organized group is desirable

Job Title: Email Outreach & Marketing Specialist

• Location: Gurgaon
• Experience: 0-1 year
• Employment: Full-time (5 days)
• Salary: 4-5 LPA

Immediate availability to join is required.

Responsibilities:

• Develop targeted email campaigns and draft personalized outreach emails for prospects and partners.
• Analyze campaign data to optimize for better results, including email subject lines.
• Maintain and organize data effectively, multitask, and execute experiments with creativity.
• Monitor and analyze email performance metrics, including open rates, click-through rates, and conversions.
• Implement A/B testing to refine email content, subject lines, and calls-to-action.
• Segment email lists based on user behavior and demographics to personalize content.
• Conduct cold calls as required to drive engagement and book meetings.
• Occasionally conduct face-to-face client meetings.
• Create email databases for lead generation and stay updated with industry trends and best practices in email marketing.

Must-Haves:

• Excellent writing and communication skills.
• Familiarity with AI language models and prompting.
• Analytical mindset and data interpretation abilities.
• Passion for startups and entrepreneurship.
• Immediate availability to join.
• Ability to multitask in a fast-paced environment.

About Team:

CaratLane's mission is to help customers express their emotions through jewellery. Consumer Experience Technology team is an enabler to deliver the exceptional Consumer Experience and WoW business features in large scale website, apps and backend systems.

What do we want:

* 5 to 8 years of experience in Java and Spring Boot working with large scale backend applications

* Expertise in PostgreSQL and any of caching databases

* Experience in developing RESTful/GraphQL APIs and microservices based applications

* Good problem solving and debugging skills.

* Exposure on event-driven, asynchronous I/O

* Good knowledge of engineering excellence: Unit Testing/TDD, Code quality, Documentation, CI&CD

* Experience in non-functional requirements (Scalability, Performance optimisation, Security)

* Experience is Linux development and AWS ecosystem tools

At Cypherock, We are disrupting the current financial system by increasing the adoption of Blockchain-based digital assets through better key management solutions. We build "Worlds' first products" from India, work at the intersection of Blockchain, Security, Embedded Hardware & Cryptography, and have worked with companies like Google, Blockgeeks, Samsung, Lockheed Martin, Apollo Munich, Bank of America amongst others.

As the primary person responsible for operations, we think it will be a great fit if -

1. You previously worked in supply chain or operations where hardware was being built and have prior experience dealing with overseas vendors.
2. You have a mechanical background and take care of the QA of the product being built for mass adoption of Crypto.
3. You do not shy away from taking responsibility and are comfortable doing everything non-technical.

If we decide to work together, we believe you would be a key team member who helps the company achieve the hockey stick growth that it needs to succeed.

Job Summary

• Excellent hands-on experience with Go lang (if not Golang, in either JAVA, DotNet and/or NodeJS)
• Write CRONs and background tasks required for the growth of business and product
• Build REST APIs as required
• Ability to code using design principles
• Write reusable code and libraries for future use
• Have the working knowledge of Microservices Architecture using Docker
• Collaborate with other team members and stakeholders in executing various new and existing ideas
• Possesses the knowledge of developing and deploying in Linux environments
• Passion for building great products and loads of energy.

Key Skills
Skills that we would be more than happy for a dev to have: - Worked in CI/CD environments - Developed code using TDD/BDD approach. - Worked with Virtualization on Linux (KVM) - Experience in working in Agile development environment 

About You

We’re looking for exceptional Engineers with an amazing breadth and depth of technology expertise! If you’re the kind of person that looks at the bigger picture and want to build something that has a real impact on the end user, go ahead and apply for the position.

Ability to see the big picture but still love to code!

Strong in backend languages, such as Java, DotNet or NodeJS!

Familiar with client-side frameworks such as React, Angular, Vue etc.

Strong HTML/CSS skills – you understand not only how to build the data, but how to make it look great too.

Knowledge of architectural design and you like to build something scalable and flexible to support business

Agile or Scrum is your favorite development approach.

And when we start talking about performance, security and unit testing? Well that’s music to your ears

• Create architectural designs based on product/design requirement and implement critical high performance,large scale services and libraries Participate in the design and implementation of next generation systems.
• Control projects from start to finish - deliverables to ensure high quality, innovative and functional design.
• Adhere to all industry standards in code and architectural designs and evangelize best practices in library.
• Collaborating with other professionals to determine functional and non-functional requirements for the product development.
• Provide constructive feedback on design and product reviews.
• Collaborate with Leads/Engineers for continuous improvement of the code quality by code review and help engineers write better code.
• Lead cross-functional initiatives working with bright engineers across organization.
• Lead engineering efforts from rapid prototypes to large-scale applications using variety of languages and tools/technology stacks.