Senior Software Engineer

Job description

🧑‍💼 Job Title: Social Media & Paid Ads Specialist

Location: Jaipur, Rajasthan (On-site/Hybrid)

Company: MSM Coretech Innovations

Industry: Technology / IT Solutions

🔍 Job Overview:

We are looking for a creative and data-driven Social Media & Paid Ads Specialist to manage and optimize our digital advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads. The ideal candidate will be responsible for strategizing, implementing, and analyzing ad campaigns to drive engagement, traffic, and conversions for our tech solutions and services.

📌 Key Responsibilities:

• Plan, create, and execute paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Analyze performance metrics and adjust ad strategy to improve ROI, CTR, and CPC.
• Develop and schedule social media content aligned with campaign goals and brand voice.
• Conduct A/B testing and optimize ad creatives, audiences, and placements.
• Track KPIs and prepare weekly/monthly performance reports.
• Stay updated with the latest trends and best practices in digital marketing.
• Collaborate with the design and content teams to create compelling ad creatives.

✅ Requirements:

• Proven experience (2–4 years) managing Meta and Google ad campaigns.
• Strong knowledge of Ads Manager, Google Ads, and Analytics.
• Experience with audience segmentation, pixel tracking, retargeting, and conversion optimization.
• Understanding of SEO and organic social media growth strategies is a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Job description

You will be responsible for developing and implementing social media strategies to increase brand awareness. You will work closely with the marketing team to create compelling content, manage social media accounts, and analyze performance metrics

Role: Social Media Marketing

Industry Type: E-Learning / EdTech

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

ROLES AND RESPONSIBILITIES

Essential Functions:

• Handle a portfolio of projects and clients in parallel from Fortune 1000 companies and across geographies.
• Plan for a quarter ahead and develop an execution plan for projects and people in the team. Need to be ahead of both client and internal resources in planning and execution.
• Establish and maintain strong relationships with product delivery, the sales team, client and account managers.
• Make sure that the projects are achieving promised business value/RoI and figure out ways to achieve it if there is a gap.
• Build Rapport with clients and manage those effectively, high end consulting touch would be required
• Manage escalations, variations, complexities in projects effectively.
• Able to effectively use the established frameworks in project execution, client handling, resource utilization, resource mentoring etc.
• Directly supervises functional consultants, solution architects; conducts employee performance reviews/evaluations and career development discussions
• Manage up- Make sure to keep the higher management honest and able to strike a right balance between issues/items that are to be escalated vs that are to be handled.

REQUIREMENTS AND QUALIFICATIONS

Education:

• Bachelor's or Master’s Degree (preferably from a top reputed university) 
• Strong presentation and facilitation skills with small and large groups
• Strong analytical skills with the ability to understand Fortune 1000 client business complexities and handle those

Experience:

• Overall 8+  years of professional services experience with extensive experience in customer facing  roles and involved in requirements gathering, gap analysis, feasibility study etc.
• Minimum 2 years of experience as Project manager or equivalent role demonstrating management and leadership experience, preferably in a fast paced consulting / professional services set-up.
• Minimum 1 year of experience managing large portfolio, leading cross-functional teams and tracking the project progress against the plans
• Experience in leading and mentoring people as part of the project life cycle.
• Experience in following the established processes/standards/templates to achieve successful results.
• Experience with Invoice-to-Cash related business process is desirable

Critical Knowledge, Skills, and Abilities Requirements:

• Excellent communication and presentation skills
• Team management and collaboration skills
• Strong organizational skills and detail oriented
• Ability to negotiate with stakeholders and have challenging discussions
• Proven problem solving, risk mitigation and analytical skills
• Excellent team and interpersonal skills
• Strong ownership to drive the projects from start to finish with maximum client delight

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs

Preferred Qualifications

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs
• No matter your role in our team, you will find yourself in an exciting and challenging environment where every person is empowered to show initiative, be outspoken, and be proactive and not reactive. Oracle is dedicated to the continual growth and development of its staff, striving constantly to strengthen our expertise as well as develop new skills. Our team is spread all around the world in four continents - we provide a full range of opportunities and challenges to apply your kills and grow your career in this new and exciting arena.

What you need to have:

Must-Have:

• Core Java (Must be good in Core Java concepts, Java programming practices, Clean coding.)
• Spring Framework(Must have working experience in Spring Core)
• Any SQL framework(hands-on working experience in any of these: Hibernate/JPA/MyBatis/Spring Data/Others)
• Hands-on experience in REST API
• Hands-on experienceSQL Database(any of the databases: Oracle/MySQL/PostgreSQL/SQLServer)
• Must have working experience with basic GIT
• Maven or Gradle (Must have working experience in building Java projects using maven or Gradle.)
• Should be able to work independently under someone's guidance.

Good to have:

• Advanced Java(Threading, Performance optimization)
• Spring Boot
• Other Spring frameworks(Spring Security, Spring Batch, Others)
• Microservices - Any NoSQL database(MongoDB, Cassandra, others)
• Application designing concepts.