Senior SEO Specialist at g2 · Bengaluru (Bangalore) · 3 - 6 years · ₹10L - ₹15L / yr · Raised funding · Posted 8 Jul 2026
About The Role
G2 is looking for a Senior SEO Specialist. As part of our world-class SEO team, your goal is to grow measurable traffic, citations, and conversions on our marketplace and other sites. This is a senior, in-house role where you’ll work across a broad range of SEO and AEO disciplines, from technical optimization and schema to keyword strategy, citations, and experimentation.
This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.
You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. You will collaborate closely with Product, Engineering, Content, and Analytics to turn SEO opportunities into shipped, measurable impact.
This position is based in Bengaluru and requires in-office attendance for 2 days in a week.
In This Role, You Will:
- Support the SEO team in developing and executing high-impact, resource-intensive initiatives for our marketplace
- Support G2 localization and drive increased global website traffic
- Own the keyword strategy and content optimization on learn.g2.com and www.g2.com.
- Increase organic and LLM-driven traffic through continuous optimization and experimentation
- Perform comprehensive keyword research and develop detailed keyword/prompt mapping strategies
- Lead competitive SEO and AEO analysis to benchmark performance and identify opportunities for growth
- Partner closely with Product and Engineering teams, serving as the primary SEO point of contact, and implement technical SEO and AEO recommendations at scale
- Optimize internal linking structures, on-page content, and site speed for improved rankings and UX
- Develop deep expertise in Technical SEO and AEO and serve as a trusted SME for the team
- Mentor and coach Jr. and SEO Specialists through guidance, reviews, and shared learning
How We Work
At G2, SEO work is owned from end to end. We believe that the best outcomes come from teams that think holistically, collaborate deeply, and remain curious about their impact. In this role, you’ll be involved across the full lifecycle of SEO and AEO initiatives, including:
- Research and analysis to identify opportunities and inform decisions
- Building clear SEO/AEO cases grounded in data, context, and logic
- Translating ideas into well-defined implementation requirements
- Collaborating closely with partners through sprint planning, execution, and reviews
- Measuring performance, sharing outcomes, and iterating based on results
We value thoughtful problem-solving, strong attention to detail, and proactive communication. Feedback is a core part of how we learn and grow together, and senior team members are expected to apply it consistently to raise the bar for themselves and the team.
How You’ll Spend Time
In this role, your time will be split across systems ownership, experimentation, and cross-functional execution. While priorities may shift based on business needs, your focus will broadly include:
- Search infrastructure and crawl systems (20%): You’ll own and lead initiatives that strengthen the technical foundation of G2’s discoverability. This includes technical audits, crawl and index health, and structural improvements that enhance how search engines interpret and rank G2.
- AEO, entity & answer systems (20%): You’ll help shape G2’s visibility across AI-driven and answer-based search experiences. You’ll partner cross-functionally to diagnose performance shifts and improve our presence across emerging search and LLM ecosystems.
- On-page SEO systems & templates (20%): You’ll lead scalable improvements across key page types to improve rankings, topical authority, and search performance. You’ll also collaborate with Content, Product, and Engineering to ensure templates and modules deliver measurable impact.
- Strategy and experimentation (20%): You’ll model search opportunity, run SEO/AEO experiments, analyze performance shifts, and translate insights into actionable roadmap recommendations.
- Global SEO (10%): You’ll support localization efforts and identify opportunities to grow traffic across international markets.
- Mentorship and technical SME (10%): As a senior member of the team, you’ll mentor junior team members, review work, establish standards, and serve as a trusted technical voice across teams. You’ll help raise the quality bar for execution and thinking across the SEO function.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- Bring 5+ years of proven SEO experience with a strong track record of delivering measurable results
- Demonstrated ability to conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategy
- Possess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective
- Deep proficiency with SEO tools such as Ahrefs, SEMrush, Profound, and STAT to monitor performance and guide decision-making
- Strong technical SEO expertise, including experience auditing enterprise-scale websites and translating findings into actionable recommendations for site improvements.
- Working expertise in structured data implementation (schema markup) and its impact on search engine visibility
- Ability to manage multiple SEO/AEO projects at once while keeping priorities aligned to business impact.
- Experience working cross-functionally to advocate for SEO and AEO best practices across the organization
- Strong communicator who can break down complex SEO/AEO insights into clear, actionable recommendations for both technical and non-technical stakeholders
- Possess a strong personal brand and active presence in the SEO community, staying updated on trends and best practices
Nice to Have
- Experience with large-scale marketplaces or SaaS platforms
- Experience with hreflang and international SEO fundamentals
- Exposure to AEO, LLM-driven search, or citations optimization
- Familiarity with log file analysis and crawl budget optimization in large-scale sites
- Experience running or partnering on A/B testing initiatives for SEO, content, or on-page optimization
- Experience managing large-scale taxonomy, faceted navigation, or programmatic SEO architectures
- Engagement with the SEO community (experimentation, writing, speaking)
Shubham Vishwakarma
Full Stack Developer - Averlon
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Google AnalyticsSEO Analyst | Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
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for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
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Role Overview
We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.
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Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR
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Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and
content-gap analysis.
Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.
Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring
domains.
Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,
and Looker Studio.
2.Landing pages and CRO
Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.
Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.
Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.
Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.
Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.
Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.
3.WordPress and website management
Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.
Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.
Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.
Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.
Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.
Coordinate with developers, designers, content teams, and external vendors.
4.Technical SEO
Conduct technical audits and prepare prioritized action plans.
Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.
Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.
Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.
Review server response codes, staging changes, migrations, and technical releases for SEO impact.
Ensure website updates do not create performance, security, indexation, or usability issues.
5.Portals and local SEO
Build scalable service, location, lead-generation, and content portals.
Create reusable templates, taxonomies, filters, search functions, forms, and category structures.
Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.
Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.
Monitor local-pack, Google Maps, “near me”, and local lead performance.
6.Content, AI search and digital PR
Create SEO content briefs and optimize website content based on search intent and business priorities.
Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.
Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.
Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.
Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.
Avoid PBNs, link farms, spam networks, and manipulative link-building practices.
Key Requirements
4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.
Proven experience improving organic traffic, qualified leads, conversions, or revenue.
Strong WordPress experience, including Elementor or Gutenberg.
Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.
Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.
Experience building landing pages for both paid advertising and organic search.
Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.
Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.
Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.
Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.
Strong analytical, copywriting, communication, project-management, and problem-solving skills.
Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.
Preferred Qualifications
Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.
Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.
Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.
Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.
Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.
Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.
Key Performance Indicators
Growth in organic traffic and priority keyword rankings.
Increase in qualified organic leads and conversion rate.
Landing-page conversion rate and cost per qualified lead.
Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.
Website speed, mobile usability, Core Web Vitals, and technical health.
Local-pack, Google Maps, and Google Business Profile visibility.
Growth in relevant, high-quality referring domains.
Organic revenue contribution and return on SEO investment.
Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth
reporting.
Google AnalyticsSr. SEO Analyst | Full-time | On-site | 2+ years | Pune, Maharashtra
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our SEO team. You will
be responsible for SEO research, strategy, and execution for B2B clients. The role requires
strong analytical thinking, structured execution, and the ability to communicate insights
clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation (optional,
not primary)
Strategy & Execution
● Build and execute SEO strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication & Collaboration
● Coordinate with Client Success Management team on performance, timelines, and
strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 3 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use basic GenAI tools (Claude, ChatGPT or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing SEO strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
Within 90 days, you will:
● Deliver two strong impact-driven SEO improvements
● Establish smooth coordination with Sweden & India teams
● Present well-structured SEO reports and insights
● Use GenAI tools responsibly and thoughtfully for documentation or productivity
● Demonstrate a clear understanding of client business goals
Why Join Us
● Work with global enterprise brands
● Exposure to modern SEO frameworks and AI-supported workflows
● Fast-growing European digital marketing environment
● Access to training, mentorship, and cross-team collaboration
● Culture focused on ownership, learning, and impact
Job Type: Full-time
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon