
Role & Responsibilities
We are seeking a Lead Visual Designer – Design Systems to own the visual language, brand expression, and UI consistency across our products and platforms. This role defines how our brand shows up at scale—across interfaces, products, and touchpoints.
You will be the steward of aesthetic coherence, craft excellence, and visual scalability.
Key Responsibilities-
Visual System Ownership:
- Lead the creation and evolution of a robust visual design system
- Define typography, color systems, iconography, spacing, motion principles, and theming
- Ensure pixel-perfect execution across platforms (web, mobile, emerging surfaces)
Brand × Product Integration:
- Translate brand principles into usable, flexible UI systems
- Maintain consistency between marketing, brand, and product experiences
- Ensure the system supports localization, accessibility, and scalability
Design Craft Leadership:
- Set the bar for visual quality, polish, and attention to detail
- Conduct visual reviews and mentor designers on craft and system usage
- Push teams from “acceptable” to exceptional design quality
Cross-Functional Collaboration:
- Work closely with UX Design Leads to align visual expression with interaction logic
- Partner with Engineering to ensure accurate implementation of visual specs
- Contribute to design ops: documentation, governance, and contribution models
Ideal Candidate
- Strong Product Designer Profile, with good exposure to Design systems
- Mandatory (Experience 1): Must have 6+ YOE in Product / Visual / UI Design, with Top / large scale Products
- Mandatory (Experience 2): Must have hands-on experience translating brand principles into scalable UI systems — covering typography, color, iconography, spacing, motion, and theming.
- Mandatory (Skill 1): Must have deep expertise in creating and evolving design systems that ensure pixel-perfect execution across web, mobile, and emerging platforms.
- Mandatory (Skill 2 ): Must have strong command of typography, layout, color theory, and visual hierarchy with an obsessive attention to detail and polish.
- Mandatory (Skill 3): Must have experience maintaining visual consistency between marketing, brand, and product experiences — supporting localization, accessibility, and scalability.
- Mandatory (Tools): Must have mastery of Figma, design tokens, and component-driven UI workflows.
- Mandatory (Stakeholder Mgmt): Must have strong cross-functional collaboration skills — partnering with UX Design Leads, Engineering, and distributed global stakeholders to ensure accurate implementation of visual specs.
- Mandatory (Portfolio): Must have a strong portfolio of Product / UI Design works for large-scale products — showcasing detailed Design systems, Case-studies, and brand-to-product translation.
- Mandatory (Education): Must have a formal design education — degree or diploma from a recognized design school/institute.
- Preferred (Company): Experience in design-mature organizations — global tech, consumer platforms, or design-led consulting environments.

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