Senior Product Designer (Candidates from MUMBAI only)

About MyOperator

MyOperator is a Business AI Operator platform that allows businesses, teams, and AI Agents to work in tandem for customer operations, i.e., handle Sales, Support, Escalation, Feedback, and Refund processes. With over 12,000+ businesses using our platform, we are the largest in the space.

MyOperator is built for people who want to work on ambitious problems at a meaningful scale. We value ownership, speed, critical thinking, and a bias for building things that create real customer and business outcomes. This is a high-expectation, high-learning environment where people are trusted to think independently, challenge ideas openly, move with urgency, and keep raising the bar as we build for long-term impact.

About the Role

We are looking for a Senior Performance Marketing Specialist who will independently own MyOperator's paid acquisition strategy across Google, Meta, and LinkedIn. This is not an execution-support role. You will be the primary strategic and operational owner of performance marketing, responsible for designing campaign architecture, optimizing funnel journeys, and driving down cost per qualified lead and CAC while scaling pipeline volume.

You will work directly with the Marketing Head and operate with high autonomy. The expectation is that you bring both the strategic thinking to identify where and how to invest, and the hands-on depth to act on it without needing to hand off to an executor.

Key Responsibility Areas

• Design and own paid acquisition strategy across Google Ads, Meta, and LinkedIn, including campaign architecture, audience segmentation, bidding strategy, and budget allocation across channels.
• Drive reduction in CPQL (cost per qualified lead) and CAC through continuous experimentation with creatives, landing pages, targeting parameters, and funnel touchpoints.
• Scale qualified lead volume by identifying high-performing audience segments, channel combinations, and conversion triggers specific to B2B SaaS buying behavior.
• Build and maintain full-funnel attribution using Google Tag Manager and GA4, ensuring accurate tracking of lead quality from click to closed revenue.
• Analyze funnel drop-off points across the acquisition journey and execute conversion rate optimization interventions with documented hypotheses and results.
• Develop a structured experimentation roadmap covering A/B tests, creative variants, and offer testing, and translate results into channel strategy decisions.
• Report on performance against pipeline and efficiency targets weekly, with clear recommendations rather than data readouts alone.

Requirements - Must Have

• 3 to 5 years of hands-on performance marketing experience in a B2B SaaS or technology product company.
• Demonstrated ownership of Google Ads and Meta Ads campaigns with measurable outcomes on CPQL, CAC, or ROAS, verifiable via portfolio, case studies, or interview.
• Working proficiency in GTM and GA4 for event tracking, funnel analysis, and attribution setup.
• Proven ability to independently design and execute campaign strategy without relying on a manager to define priorities or approaches.
• Experience running structured A/B or multivariate experiments on paid channels and translating results into strategy changes.

Requirements - Good to Have

• Experience with LinkedIn Ads for B2B demand generation targeting mid-market or enterprise segments.
• Familiarity with AI-assisted campaign optimization tools or automation layers within Google and Meta platforms.
• Exposure to CRM integration with ad platforms such as HubSpot or Salesforce audience sync and offline conversion imports.
• Prior experience marketing a SaaS product to SMB or mid-market buyers in India.
• Knowledge of intent-based targeting, retargeting architecture, or ABM frameworks for B2B pipelines.

This Profile is Not For

• Candidates who have only executed campaigns under direction and have not independently owned strategy, budget decisions, or performance targets.
• Candidates whose primary background is in brand, content, or organic marketing with limited hands-on paid media depth.
• Candidates looking for a role where performance marketing is one part of a broader generalist mandate.

Job Description For Graphic Designer:

Company Details

NITSAN AI helps businesses transform through AI, automation, and modern digital solutions. As we continue to grow our platforms and products, we're looking for a designer who can turn ideas into visuals that communicate clearly and create impact.

Role & Responsibilities

• Design creatives for websites, landing pages, campaigns, and social media
• Create visuals that improve engagement, awareness, and conversion
• Support product launches and marketing campaigns
• Create social media creatives, carousels, and promotional assets
• Edit short-form videos and reels
• Maintain brand consistency across all channels
• Collaborate with content, marketing, and product teams
• Turn ideas into clear and effective visual communication
• Support storytelling through design, motion, and creative assets
• Contribute directly to product and brand visibility

Requirements

• Strong graphic design portfolio
• Experience with Figma, Adobe Creative Suite, Canva, or similar tools
• Understanding of branding, typography, layout, and visual hierarchy
• Experience creating digital marketing and social media creatives
• Short-form video editing and reel creation skills are an advantage
• Ability to demonstrate previous design work

Compensation

• We evaluate compensation based on capability, practical experience, and the value you can bring to the role- not solely on your current salary.

Perks & Benefits

• 5-day work week
• Work on real products and platforms
• Exposure to AI-powered creative workflows
• Performance-based rewards and recognition
• Growth opportunities within your field

Application Requirement

• Share your portfolio and three projects that best represent your work.

Strong Senior GenAI / AI Backend Engineer Profiles

Mandatory (Experience 1) – Must have 4+ years of total software development experience, with at least 2+ years working on AI/LLM-based features in production

Mandatory (Experience 2) – Must have strong backend engineering experience using Python (FastAPI / Django preferred) and building production-grade systems

Mandatory (Experience 3) – Must have hands-on experience building LLM-based applications, including OpenAI / Gemini / similar models in real projects

Mandatory (Experience 4) – Must have experience with RAG (Retrieval Augmented Generation) including chunking, embeddings, and retrieval pipelines

Mandatory (Experience 5) – Must have experience designing end-to-end AI pipelines, including chaining, tool usage, structured outputs, and handling failure cases

Mandatory (Experience 6) – Must have experience building agentic AI systems (multi-step workflows, tool orchestration like LangGraph / CrewAI or custom agents)

Mandatory (Experience 7) – Must have strong coding and system design skills, not just prompt engineering or experimentation

Mandatory (Experience 8) – Must have experience shipping AI features in production, not just POCs or research projects

Mandatory (Experience 9) – Must have experience working with APIs, backend services, and integrations

Mandatory (Experience 10) – Must have understanding of AI system reliability, including latency, cost optimization, fallback handling, and basic eval thinking

Mandatory (Company) – Product companies / startups, preferably Series A to Series D

Mandatory (Note) - Candidate's overall experience should not be more than 7 Yrs

Mandatory (Tech Stack) – Strong in Python + AI/LLM ecosystem, experience with modern AI tooling and frameworks

Mandatory (Exclusion) – Reject profiles that are only Prompt Engineers, Data Scientists, or Frontend Engineers without strong backend + system building experience

Technical Expertise:

• Strong proficiency in OOP concepts, C#, .NET Core, Entity Framework, React, SQL Server, PostgreSQL, Dapper, ADO.NET, LINQ, and Web API Development.
• Experience with event-driven architecture and messaging systems such as Kafka or Rabbit MQ.
• Excellent debugging, troubleshooting, and performance optimization skills.
• Expertise in database development including tables, views, stored procedures, triggers, and functions.
• Hands-on experience with unit testing frameworks (XUnit).
• Proficiency in JWT services, Git, and third-party API integration.
• Experience in code review and mentoring junior developers.
• Preferred Qualification:
• Bachelor’s Degree in Business, Marketing, Communications, or related field.

RESPONSIBILITIES:

Campaign Management:

• Develop strategies and oversee the implementation of growth marketing campaigns, including focus  content marketing, SEO, SEM, social media marketing, and paid advertising 
• Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that. 
• Conduct secondary research on  latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
• Create, track and optimize campaigns across various digital marketing platforms
• Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns 
• Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV 
• Conduct periodic cohort analysis to measure users acquisitions and retention
• Report on campaign performance and improvements
• Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

• Be the SPOC for the client requirements. Proactively lead client discussions 
• Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms 
• Updating clients and internal teams on a regular basis about the performance of the campaigns.

• MBA from Tier 1 Business School 
• Minimum of 2 years of experience in the same industry 
• Experience in running app install campaigns, including tracking In-App purchases across multiple channels 
• Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
• Experience of Digital ad platforms like Google, Facebook, Programmatic 
• Experience driving growth in user acquisition, user retention campaigns

1. Defining the category roadmap globally for digital products like Gift Cards, Vouchers, Experiences, Fintech instruments, Donations, Subscriptions, etc.
2. Product, place, price, and promotions of the category portfolio.
3. Manage supplier relationships for a range of global categories.
4. Good understanding of consumer demand and macro-economic trends in the categories.
5. Good analytical skills with the ability to draw insights from large data sets, forecasting, budgeting, etc.
6. Work with marketing, sales, and product teams to market, sell and build a seamless user experience.
7. End-to-end management of product i.e. from supplier to customer. You should be responsible for cataloging, quality, CSAT, and revenue for the categories.

1. You should have at least 3 years of experience in global category roles, preferably digital categories.
2. Good communication skills are key for this role.
3. Good analytical skills along with sales/marketing knowledge.
4. MBA from reputed colleges would be preferred for the role.
5. Team management experience will be a plus.
6. A strategic thinker along with a growth mindset ll be a good fit for the role.

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Plum.‍

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, San Francisco, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Plum works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.