Senior Business Development Representative

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

Tasks and Responsibilities

• Understand business requirements and user needs
• Create user personas, journey maps, and various other design artifacts
• Create prototypes of varying fidelity
• Communicate design solutions to key stakeholders
• Define and track key metrics related to user experience
• Utilize quantitative and qualitative research to generate meaningful insights that will drive creative concepts

Skills and Requirements

• Experienced with 1.5+ years in Product Design/UX roles.
• Good experience in user experience and interface design, with a supporting portfolio
• Experience in designing mobile and web applications
• Experience in understanding and mapping complex user journeys
• Ability to form, prototype, and clearly communicate ideas and decisions.
• Business know-how: Understanding of business metrics and the ability to translate company goals and objectives into digital experiences
• Familiarity with prototyping tools like Figma/Sketch
• Good problem-solving and analytical skills
• Able to work well with remote, cross-functional teams
• Responsible, self-motivated, and comfortable taking the initiative.
• Attentive to the finer details and love what you do

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

Job Description:-

Design, develop IoT/Cloud-based Typescript/ JavaScript/ Node.JS applications using

Amazon Cloud Computing Services.

Work closely with onsite, offshore, and cross functional teams, Product Management, UI/UX developers, Web and Mobile developers, SQA teams to effectively use technologies to build and deliver high quality and on-time delivery of IoT applications

Bug and issue resolution

Proactively Identify risks and failure modes early in the development lifecycle and develop.

POCs to mitigate the risks early in the program.

Assertive communication and team skills

Primary Skills:

Hands on experience (3+ years) in AWS cloud native environment with work experience in

AWS Lambda, Kinesis, DynamoDB

3+ years’ experience in working with NodeJS, Python, Unit Testing and Git

3+ years in work experience with document, relational or timeseries databases

2+ years in work experience with typescript.

1+ years in IaaS framework like Serverless or CDK with CloudFormation knowledge

Data Validation

Sales coordination with internal and external departments

Should have Excellent communication, sales, and customer service skills.

Hiring and training interns and ensuring staff meets their quotas and goals

Helping the sales team improve their productivity by contacting customers to arrange appointments and ensuring

Responsibilities:

• Designing and implementing Java-based applications.
• Analyzing user requirements to inform application design.
• Defining application objectives and functionality.
• Aligning application design with business goals.
• Developing and testing software.
• Debugging and resolving technical problems that arise.
• Producing detailed design documentation.
• Recommending changes to existing Java infrastructure.
• Developing multimedia applications.
• Developing documentation to assist users.
• Ensuring continuous professional self-development.
• 
  

Requirements

• Degree in Computer Science or related field.
• Experience with user interface design, database structures, and statistical analyses.
• Analytical mindset and good problem-solving skills.
• Excellent written and verbal communication.
• Good organizational skills.
• Skills required- Java , Springboot , Hibernate , Database

Job Description:

1. Developing the latest user-facing features using React.js.
2. Translate designs and wireframes into high-quality and responsive screens.
3. Building reusable components and front-end libraries for future use.
4. Learn and understand user interactions & Translate designs and wireframes
into high-quality code.
5. Optimizing components for maximum performance across a vast array of web-capable devices and browsers.
6. Creating servers and databases for functionality and coordinating with various
teams working on distinct layers.
7. As a MERN Stack Developer, you will be involved from conception to
completion with projects that are technologically sound and aesthetically
impressive.

Skill Requirements:

1. Full-stack experience designing and building scalable applications end-to-end.
2. Excellent JavaScript skills and strong proficiency in React.
3. Familiarity with the MERN stacks (Mongo DB, Express.JS, React.JS, and Node.JS)
and Working experience with React, Redux, ES6.
4. Experience building backend APIs using Node JS and Express JS.
5. Experience with NoSQL databases such as Mongo DB, mongoose, aggregation
framework, and Redis.
6. Experience with Web sockets and related frameworks (e.g. Socket.IO) and
Knowledge of JSON Web Token.
7. Experience using RESTful APIs and basic Authentication Mechanisms.
8. Create and Maintain Microservices & Ability Showcase past work via live web
pages and familiarity with code versioning tool Git

What will you do?

• Website development using LAMP technologies.
• Responsible for the development of new applications and enhancements in an existing application.
• Responsible for testing of the application, performance analysis, etc.
• Good communication skills.
• Strong Analytical and troubleshooting skills.
• Ability to meet deadlines while staying focused.
• Attention to detail and ability to work with 100% efficiency.

What does it need?

• This is a role for a talented and ambitious PHP Developer. Experience in web development preferred with graduation in a similar field.
• Minimum 2 years of experience.
• Knowledge of PHP & MySQL is a must.
• Should be capable of deploying application on Apache Web Server.
• Knowledge of HTML, CSS & JavaScript.
• Knowledge of Linux/Ubuntu etc will be an added advantage.
• Knowledge of jQuery and Ajax will be an added advantage.