Sales & Marketing Executive at DPK Engineering · Bengaluru (Bangalore) · 0 - 1 years · ₹2.2L - ₹2.4L / yr · Posted 9 Oct 2026

Sales & Marketing Executive – Fresher (In-house / Cold Calling)_DPK Engineering
Company Name
DPK Engineering Pvt. Ltd.
Company Details
DPK is a leading name in captive and standby diesel generator sets since 1984. DPK DG sets have proved indispensable to their various users in every possible application: small and large industries, healthcare, educational establishments, commercial centres, Govt. institutions and offices, IT companies & agriculture, construction projects, to name a few. Today, DPK caters to over 50,000 satisfied customers.
Position Title
Sales & Marketing Executive – Fresher (In-house / Cold Calling)
Work Location
JC Road, Bangalore
Interview Address
Kalasipalya, Bengaluru, Karnataka 560002
Mode of Working
Work From Office
Days of Working
6 Days a Week
Responsibilities
Lead Generation & Cold Calling
• Make daily outbound cold calls to prospective customers (industries, commercial establishments, healthcare facilities, educational institutions, construction companies, etc.) to generate interest in DPK's diesel generator sets (5–2,500 KVA range).
• Identify and build a database of potential leads through market research, directories, industry lists, and online sources.
• Qualify leads based on power requirement, budget, and purchase timeline before passing them to the field sales team.
Customer Engagement & Follow-Up
• Explain DPK's product range (DPK, DPK VECV, DPK Escorts, DPK Baudouin) and value proposition to prospective customers over calls.
• Maintain consistent follow-up with leads at various stages of the sales funnel to move them toward conversion.
• Schedule appointments/site visits for the field sales team with qualified, interested prospects.
Data & CRM Management
• Accurately log all call details, lead status, customer requirements, and follow-up notes in the CRM/lead tracker.
• Maintain and update the lead database regularly to ensure no prospect is lost or duplicated.
• Prepare daily/weekly call reports and lead conversion summaries for the reporting manager.
Market & Product Awareness
• Develop a working understanding of diesel generator applications across industries (standby vs. captive power, KVA sizing basics) to speak credibly with prospects.
• Stay updated on DPK's product range, service offerings, and competitor landscape to handle basic customer queries confidently.
Coordination & Reporting
• Coordinate with the field sales/business development team to ensure smooth handover of qualified leads.
• Work closely with the marketing team to align calling campaigns with ongoing promotions, exhibitions, or product launches.
• Report daily call volume, connect rate, and lead quality metrics to the Sales Manager.
Target Achievement
• Meet daily/weekly/monthly targets for number of calls made, leads qualified, and appointments scheduled.
• Continuously improve calling scripts and pitch based on customer feedback and conversion patterns.
Skills Needed
• Freshers with a Bachelor's degree in any stream (BBA/B.Com/BA preferred; Marketing specialization is a plus). (Technical Backgrounds like BE/Btech/BCA/MCA are not considered)
• Good verbal communication skills in English, Hindi, and Kannada.
• Confident, persuasive, and comfortable making high-volume outbound calls.
• Basic computer proficiency — MS Excel, MS Word, and familiarity with CRM/lead tracking tools (training will be provided).
• Self-motivated with a target-driven, resilient attitude — comfortable handling rejection on cold calls.
• Good listening skills and the ability to understand and qualify customer requirements quickly.
Experience
0–1 Year (Freshers Welcome)
Education
Any Graduate (BBA/B.Com/BA preferred) ; 12th Pass or diploma is also acceptable
Interview Process
Face to Face

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