Sales Manager | FMCG | Orissa

Job Details

- Job Title: Product Marketing (B2C Digital Products)

- Industry: Advertising & Marketing Technology Industry

- Function: Marketing

- Experience Required: 2-5 years

- Employment Type: Full Time

- Job Location: Bengaluru 

- CTC Range: Best in Industry

Role & Responsibilities

We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.

• New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
• Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
• User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
• A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
• App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.
• Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.

Ideal Candidate

• Strong B2C Product Marketing Profile
• 2+ YOE in product marketing for digital products
• Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
• Experience launching or scaling a mobile app, preferably iOS
• B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
• Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role.
• Total years of experience must not exceed 5 years.

Description

Power BI JD

Mandatory:

• 5+ years of Power BI Report development experience.

• Building Analysis Services reporting models.

• Developing visual reports, KPI scorecards, and dashboards using Power BI desktop.

• Connecting data sources, importing data, and transforming data for Business intelligence.

• Analytical thinking for translating data into informative reports and visuals.

• Capable of implementing row-level security on data along with an understanding of application security layer models in Power BI.

• Should have an edge over making DAX queries in Power BI desktop.

• Expert in using advanced-level calculations on the data set.

• Responsible for design methodology and project documentaries.

• Should be able to develop tabular and multidimensional models that are compatible with data warehouse standards.

• Very good communication skills must be able to discuss the requirements effectively with the client teams, and with internal teams.

• Experience working with Microsoft Business Intelligence Stack having Power BI, SSAS, SSRS, and SSIS

• Mandate to have experience with BI tools and systems such as Power BI, Tableau, and SAP.

• Must have 3-4years of experience in data-specific roles.

• Have knowledge of database fundamentals such as multidimensional database design, relational database design, and more

• Knowledge of all the Power BI products (Power Bi premium, Power BI server, Power BI services, Powerquery etc)

• Grip over data analytics

• Interact with customers to understand their business problems and provide best-in-class analytics solutions

• Proficient in SQL and Query performance tuning skills

• Understand data governance, quality and security and integrate analytics with these corporate platforms

• Attention to detail and ability to deliver accurate client outputs

• Experience of working with large and multiple datasets / data warehouses

• Ability to derive insights from data and analysis and create presentations for client teams

• Experience with performance optimization of the dashboards

• Interact with UX/UI designers to create best in class visualization for business harnessing all product capabilities.

• Resilience under pressure and against deadlines.

• Proactive attitude and an open outlook.

• Strong analytical problem-solving skills

• Skill in identifying data issues and anomalies during the analysis

• Strong business acumen demonstrated an aptitude for analytics that incite action

• Ability to execute on design requirements defined by business

• Ability to understand required Power BI functionality from wireframes/ requirement documents

• Ability to architect and design reporting solutions based on client needs.

• Being able to communicate with internal/external customers, desire to develop communication and client-facing skills.

• Ability to seamlessly work with MS Excel working knowledge of pivot table and related functions

Good to have:

• Experience in working with Azure and connecting synapse with Tableau

• Demonstrate strength in data modelling, ETL development, and data warehousing

• Knowledge of leading large-scale data warehousing and analytics projects using Azure, Synapse, MS SQL DB

• Good knowledge of building/operating highly available, distributed systems of data extraction, ingestion, and processing of large data sets

• Good to have knowledge of Supply Chain Domain.

Strong Data Scientist/Machine Learnings/ AI Engineer Profile

Mandatory (Experience 1) – Must have 2+ years of hands-on experience as a Data Scientist or Machine Learning Engineer building ML models

Mandatory (Experience 2) – Must have strong expertise in Python with the ability to implement classical ML algorithms including linear regression, logistic regression, decision trees, gradient boosting, etc.

Mandatory (Experience 3) – Must have hands-on experience in minimum 2+ usecaseds out of recommendation systems, image data, fraud/risk detection, price modelling, propensity models

Mandatory (Experience 4) – Must have strong exposure to NLP, including text generation or text classification (Text G), embeddings, similarity models, user profiling, and feature extraction from unstructured text

Mandatory (Experience 5) – Must have experience productionizing ML models through APIs/CI/CD/Docker and working on AWS or GCP environments

Mandatory (Company) – Must be from product companies, Avoid candidates from financial domains (e.g., JPMorgan, banks, fintech)

As a Node.js Developer, you will be responsible for:

Designing, developing, and maintaining server-side applications and systems using Node.js, a JavaScript runtime environment. Your expertise in backend development, JavaScript, TypeScript, and REST APIs will play an essential role in creating efficient and powerful server-side applications.

Responsibilities:

● Design and implement efficient, secure, and maintainable server-side code using Node.js.

● Collaborate with the front-end development team to integrate user-facing elements with server-side logic.

● Develop APIs for seamless data flow between the front-end and back-end.

● Optimize application performance and ensure high availability and scalability.

To succeed in this role – you should have the following:

● Minimum of 3-4 years of experience as a backend developer.

● Must have proven experience as a Back-End Developer, with a focus on Node.js.

● Proficiency in JavaScript, TypeScript, and related frameworks (Express.js, Hapi.js, etc.).

● Experience with RESTful API design principles.

● Experience with agile development methodologies.

● Familiarity with working with at least one of PostgreSQL or MongoDB.

● Familiarity with version control systems (Git)

● Strong communication skills and ability to work collaboratively in a team.

● Strong problem-solving skills and attention to detail.

Added bonus:

● Familiarity with frontend development technologies like HTML and CSS.

● Experience working with Docker, Github Actions, and other common CI/CD pipelines

● Knowledge about AWS components (S3, EC2, Cloudfront, Redis Clusters, etc.)

Education:

Bachelor's degree in Computer Science, Information Technology, or a related field

Job description:- 

• Strong experience of Angular 2+ and above along with other technologies like HTML5, CSS, jQuery, AJAX with good knowledge of ECMA Scripts.
• Strong knowledge of JS Fundamentals.
• Design & development of Angular applications as per desired specifications, along with experience in frameworks/libraries like jQuery, Bootstrap, Typescript etc.
• Architecture design, development, testing and maintenance of Web Apps, Implementation based on Angular Application MVC Patterns.
• Own end to end product modules/features (from the requirement to going live)- Design & code review, troubleshoot & help team members on issues.
• Gather requirements by interacting directly with the end-users.
• Research on open source framework/technology required for developing the feature/application.

You will be responsible for architecting, training the team and implementing your solution. You will be working closely with the Product Managers and the tech leads/developers to come up with high-quality, resilient, and highly performant applications.

• Design and develop SaaS-based applications based on microservices architecture.
• Work on core back-end and ensure it meets the performance benchmarks.
• Work on optimizing the middleware and backend technologies to ensure highest scalability.
• Work on best system design principles and ensure high availability.
• Designing and developing APIs for the front end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Education - BE/MCA or equivalent.
• Overall 8+ years of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies - NodeJS, Typescript, ReactJS, MySQL, NoSQL, MongoDB, ELK, Kafka, Redis.
• Good experience with Front-end technologies like JavaScript frameworks, ReactJS, AngularJS.
• Back-end exposure - good knowledge of building API.
• Efficient in building microservices in combining server & front-end.
• Knowledge of cloud architecture especially using AWS and its features.
• Should be completely hands on and have the ability to develop quick Prototypes.
• Good understanding of CMS.
• Will be responsible for the functional/technical track of a project.

You will closely work with the engineering team and support the Product Team of Empuls.

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Xoxoday works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.