Sales Lead - India at Next gen Customer engagement mar-tech saas · Noida · 6 - 8 years · ₹12L - ₹15L / yr · Posted 29 Mar 2022

Our client works as a marketing platform for news publications that helps businesses engage their readers using push notifications. They help their clients to engage their users with relevant conversations across channels through products such as web push notifications, mobile app notifications and messenger notifications. Their main focus is on editors and audience managers to help them with relevant features to drive audience loyalty.
Headquartered in Bellevue, Washington, our client was founded in 2016 by an IIT, Bombay graduate. With regards to recognition, they have won NASSCOM Emerge 50 Awards 2020.
As a Sales Lead - India, you will be responsible for driving the planning and implementation of the company's sales strategy among the online media publishers in India.
What you will do:
- Managing a sales funnel and outreach to the publishers, which would include cold outreach as well as inbound leads driven by marketing
- Driving sales opportunities in India among the large enterprise and mid size publishers and also creating new opportunities with existing customers
- Working with cross-functional teams like Account Management, Marketing, Research, and Product Teams to achieve your annual targets
- Creating quarterly strategic and tactical sales plan for the region to achieve aggressive targets and expanding our customer base along with the Business Lead
- Building and managing strong pipeline of prospective customers and providing accurate sales forecast
- Driving key sales strategy components
- Owning and managing end to end sales cycle from lead prospecting to closure
- Educating the customers on the company's value proposition
- Identifying and closing sales opportunities in your designated territory
- Developing new relationships within the publisher ecosystem so as to build a pipeline of potential customers
- Managing your pipeline through CRM Solution used in the organization
- Coordinating with marketing, account management, & product team for customer connects & other initiatives
- Ensuring feedback flow in the system to various teams from the customer
- Creating proposals as per client needs
- Selling the platform to meet the monthly and quarterly targets
- Ensuring 100% discipline to CRM and reporting
Desired Candidate Profile
What you need to have:- Master’s degree in Business Administration or similar field
- 6+ years of overall experience must include minimum of 4+ years of experience in selling to news media publishers
- Selling experience in SaaS or Ad tech products to large media publishers in India
- A good understanding of the Indian Digital Publisher ecosystem and must have experience of working with them
- Good communication skills both verbal and written, with a strong consultative selling approach
- Ability to make cold calls and demonstrate the product in face to face meetings or over a call
- Experience in creating own leads pipeline in previous role
- Experience of talking to CXOs and ability to strike a conversation
- Sound Understanding of the Digital industry – Trends, Up-coming Technology changes
- A track record of working effectively across different internal departments

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- Bachelor's degree in Business, Engineering, Technology, Marketing, or related disciplines.
- 1–3 years of experience as an SDR or BDR
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Job Description
Job Title: Sales Representative – IT / B2B SaaS
Location: Mumbai, India (Hybrid / On-site)
Employment Type: Full-time
Experience Level: 3+ Years
Department: Sales & Business Development
About the Role
We are seeking an ambitious, results-driven Sales Representative with a proven track record in B2B IT / SaaS Sales to join our team in Mumbai. In this role, you will manage end-to-end sales cycles — driving outbound prospecting, qualifying inbound leads, conducting product demonstrations, and closing deals. If you are proactive, thrive in a target-driven environment, and excel at translating technical value into clear business ROI for decision-makers, we'd love to connect.
This role requires hands-on field sales experience — you should be comfortable meeting clients in person, conducting on-site visits, and closing deals face-to-face in addition to remote/virtual selling.
Key Responsibilities
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- Inbound Lead Conversion: Promptly engage, qualify, and convert marketing-generated inbound leads into active sales opportunities.
- Product Discovery & Demo: Conduct consultative discovery calls and on-site/in-person product walkthroughs to identify prospect pain points and deliver tailored demos.
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- Location: Based in or willing to relocate to Mumbai.
Job Duties & Responsibilities
- Identify and acquire new corporate clients.
- Generate new business opportunities through cold calling, emails, and other digital platforms.
- Build and maintain strong relationships with prospective clients.
- Present company products/services and explain their benefits to potential customers.
- Follow up on leads and convert prospects into clients.
- Achieve assigned sales and business development targets.
- Maintain accurate records of client interactions and sales activities.
We are looking for a results-driven Business Development Manager (BDM)/ Sales Head to manage the complete sales cycle from qualified lead to deal closure. The ideal candidate should have experience selling IT services and software development solutions, with strong consultative selling, client relationship management, and negotiation skills.
Note: Leads will be provided by our Marketing and LinkedIn Outreach teams. This is a lead conversion role focused on maximizing revenue through effective sales execution.
- Handle qualified leads generated by the Marketing and LinkedIn teams.
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- Conduct discovery calls, client meetings, product/service presentations, and demos.
- Prepare proposals, quotations, and commercial documents.
- Manage the complete sales lifecycle from lead qualification to contract closure.
- Negotiate pricing, timelines, and commercial terms with prospective clients.
- Follow up consistently with prospects to improve conversion rates.
- Coordinate with technical and project teams to ensure accurate solution proposals.
- Maintain and update CRM with lead status, sales activities, and pipeline.
- Achieve monthly or quarterly revenue and conversion targets.
- Build long-term relationships with clients for repeat business and referrals.
- Ensure a smooth handover of projects to the delivery team after deal closure.














