SQL Developer

Job description

Roles and Responsibilities

Analyze and create the SEO strategy including technical and content audits, keyword research, and off-site analysis to drive keyword rankings

• Create the content strategy, bring SEO-backed ideas, and execute through a group of writers and content managers using a test and learn approach
• Conduct data analysis of campaign performance, traffic, and keyword rankings against key metrics, and present insights and learnings to the team and broader company
• Manage our link building and content outreach efforts to increase domain authority and boost performance in SERPs
• Own the technical SEO roadmap to identify and fix crawlability issues and implement an SEO-friendly content creation process
• Research and analyze keywords and SEO techniques used by competitors and top industry experts
• Incorporate SEO best practices into all marketing to improve organic rankings, traffic, and registrations

Desired Candidate Profile

Minimum 5+ years of experience in SEO managing projects from idea to implementation

• Proven results in improving organic traffic, conversion rates, and working with content to drive SEO rankings growth
• Proficiency with Google Analytics and Google Tag Manager, and SEO tools like Google Search Console, Moz, BrightEdge, SEMrush, etc.
• Comfortable with technical SEO and web code best practices

This is a great next step for your career if you have

• 5-7 Years of Proven experience as an SEO Executive (or) Analyst
• Educational Background: Engineering, Master or MBA-Marketing (from reputed university)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, Ahrefs, Semrush, buzz sumo, Moz, etc)
• Experience working with CMS and building/administering content in CMS environments
• Skills and experience in creative content writing
  
  
• Analytical mindset and critical thinking
  
  
• Excellent communication and interpersonal skills
  
  
• Time Management skills and are a team player
• Compensation:: Best in the industry.
• Job Location:: Work From Home

• Ideating and executing an overall brand strategy and tone of voice to drive engagement.
• Developing brand awareness and generating inbound traffic.
• Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
• Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
• Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
• Leading a team, setting goals and tuning them to give their best performance.
• Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
• Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
• Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Developing and managing editorial calendar and organization workflows.
• Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
• Managing Social Media Execution: End to end social media execution, optimisation and reporting.
• Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
• Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
• Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

• Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
• Passionate about people, culture, brands and storying telling
• Excellent verbal and written English communication skills
• Excellent understanding of social media platforms
• Ability to analyze data related to traffic, conversions
• Delivering high quality work while meeting deadlines
• Desire to work in a fast-paced start-up environment
• Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
• A keen internist in psychology would be a great plus.
• Adept at handling people and external agencies.

• Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
• Professional Degree in a relevant field will be a plus
• Minimum 10 years of experience preferably in a B2C product based company