SEO Specialist

Alphabin Technology Consulting 

Alphabin is an innovative Software Testing firm that leverages automation, RPA, generative, and applied AI. We create custom automation testing solutions that test the software within a short time, to change the game our clients are playing. 

Our approach integrates cutting-edge automation technology with our extensive experience, enabling our clients to accelerate their releases. By aligning harmoniously with our clients' strategic objectives and offering fully customized Testing/QA solutions that expedite the release cycle, we set ourselves apart from traditional software testing companies. 

Address: 1100 Silver Business Point, Near VIP Circle, Utran, Surat – 394105

Location: Surat –  https://goo.gl/maps/owdWTzESYSSirsLNA

Job Type: Full-time

🌟 Kickstart Your Writing Career with Alphabin! 🌟

Are you a recent graduate with a knack for writing and a passion for technology? Do you dream of creating engaging content that simplifies complex ideas? If yes, then Alphabin is your gateway to an exciting career in Technical Content Writing!

• Learn and Explore: Dive into the world of software testing, AI, and automation while honing your writing skills.
• Shape Ideas: Craft compelling content that bridges the gap between technology and its users.
• Grow and Thrive: This is your chance to grow in a collaborative environment where challenges lead to growth.

Role Responsibilities:

As a Technical Content Writer, you’ll:

Learn and Write:

• Research and write blogs, articles, and whitepapers on topics like software testing, automation, and AI.
• Simplify technical concepts into easy-to-understand content for diverse audiences.

Create Engaging Materials:

• Develop user-friendly guides, FAQs, and tutorials for Alphabin’s tools and solutions.
• Contribute to case studies, product descriptions, and marketing collateral.

Collaborate with Experts:

• Work closely with QA engineers, developers, and AI experts to ensure content accuracy.
• Participate in brainstorming sessions to bring fresh ideas to the table.

Optimize for Impact:

• Learn and apply basic SEO practices to ensure content reaches the right audience.
• Use feedback from readers and stakeholders to continuously improve content quality.

Support Innovation:

• Stay updated on industry trends in AI, automation, and QA to write relevant and impactful content.

Qualifications:

Must-Haves:

• A Bachelor’s degree in English, Journalism, Computer Science, or a related field.
• Excellent writing and communication skills.
• Strong research skills with the ability to learn new concepts quickly.
• Interest in technology, software development, or AI.
• Eagerness to learn SEO, content management systems, and other writing tools.
• Basic understanding of software testing, QA methodologies, or automation tools.
• Familiarity with writing tools like WordPress, Grammarly, or Canva.
• Awareness of AI technologies like GPT or automation trends.

Preferred Skills :

• Strong research skills to write on highly technical topics.
• Experience using content management systems (CMS) like WordPress or HubSpot.
• Knowledge of SEO tools like Google Analytics, Ahrefs, or SEMrush.
• Proficiency in graphic design tools like Canva or Figma to create visuals for technical content.
• Exposure to scripting languages (Python, JavaScript) or technical documentation tools is a plus.

Why Join Alphabin?

• Learn from Experts: Start your journey in a supportive environment with guidance from experienced professionals.
• Build a Portfolio: Gain hands-on experience with real-world content creation that showcases your skills.
• Upskill: Access training sessions, certifications, and workshops to enhance your knowledge in technology and content writing.
• Collaborative Culture: Be part of a team that values fresh ideas and teamwork.
• Flexibility: Enjoy occasional WFO flexibility and flexible working hours within a decided shift.

Benefits: 

• Competitive salary. 
• Standard 21 + 8 paid leave policy per annum 
• WFH flexibility on special cases 
• Opportunities for career growth and professional development 
• Dynamic and collaborative work environment 
• Flexible working hours within a decided shift 

The candidate would be responsible for ascertaining the working of various asset classes basis

market research (both primary and secondary)– with focus being on retail centric development.

Key asset classes that would be covered are- retail, offices, hospitality, warehousing and

residences.

1. Market research report – primary survey, secondary survey, data collation by self/agency

2. Viability study – Rent /income benchmarking

KEY ACCOUNTABILITIES/ KEY RESPONSIBILITIES

1. Market Research – Retail centric development predominantly. Would also include hospitality,

commercial developments, warehousing, residences, helping certain retail brands to enter macro

and micro.

Market Research- non operational assets : To undertake

-

City Analysis

-

Site / Project Analysis

-

Catchment Analysis (Demographics)

-

Retailer Trading Density Analysis

-

Competition Benchmarking

-

Best Use Analysis on the site / project

-

Feasibility Assumptions & Monitoring

-

Proposals, IM, Reports & Presentations

Market Research- Operational assets:

-

Catchment Analysis

-

HN1 – Data

-

Catchment Profiling –Demographics/ Psychographics (The candidate would be expected to be

hands on in the beginning – and later create a template for the local teamplate to follow for

periodic data update)

-

No of House hold

-

Income

-

Age

-

Occupation /Education

-

Understand the attitude/ loyalty -Tools/ Resource

-

Brand affinity

-

Shopping Habits

-

Cultural Influences

-

Understanding competitions and profiling the activations conducted by them

-

Problems/ Opportunities

a) Relative to Market

b) Relative to consumption

c) Relative to Centre/competition

d) Relative to retailers/ customers relationship

Development:

-

Business Development with Investors, Developers, Retailers & Landowners

-

Site / Project Analysis

-

Proposals & Presentations

-

Research Analysis

-

Design Development Process Management

-

Tenant Mix Process Management

General Business Development:

-

International Relationship Initiations (new partners, vendors, suppliers)3

-

Draw up project proposals

-

Engage with prospective clients for appointment closure

Managerial

1. Analytical abilities

2. Logical / practical / time conscious – able to plan and work to deadlines.

3. Good presentation skills

4. Ability to adhere to timetables and meet deadlines

5. Initiative, drive and judgement

6. Drive decision making

Behavioural

1. Good communication skills

2. Strong team player

3. Ability to work as a team as well as independently

4. Ability to handle confidential information

5. Integrity

6. POSITIONREQUIREMENTS

Level of Education

B.Arch

M. Arch- Urban Planning or any other relevant/equivalent field

Experience

5+ years of experience in research and business development

7. COMPETENCIES

Functional

MS Office- proficient in MS Power point and Excel

Project Management KRAsProject Management KRAs

Job Description (Major KRAs) –

1) Planning- Understand/Work/Create/Assist :

a. SMO Tracker

2) Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate inRecruitment/Induction, KRA setting and Performance Evaluation:

a. Work Allocation Based on Activity Charter & SMO Tracker

b. Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

c. Setting up KRAs (using InnoWET) and Performance review

d. Time sheet Management & Analysis

e. Social Media Participation and updated Profile

3) Campaign Deliverables : Timely Plan, Manage, Monitor and Communicate :

a. SMO and Activity Charter specific Content & Creative work packs and stacks for clients ( weekly to monthly )

b. BTL- Onetime & Frequent list

c. ATL Excel Sheet

4) Review & Analytics:

a. Client’s success PPT and Report with executive summary

b. Team Productivity based on Time Sheets

c. Power of 5 /Activity Charter Conformance Report

d. Search Engine Marketing /Paid Campaigns Report and Plan of Action

e. Consolidated success Report /PPT for internal stakeholders

5) CRM/Account Management:

a. Presales Support for New Business Development

b. Participation & representation of Digitally Next in PR centric activities , forum and Seminars as and when required.

c. Initiate and Manage Key Account Management for cross selling opportunities to present clients

d. To be a think tank to the management by providing the required Market Intelligence and Business Intelligence related to IoT/Digital/Social Media.

6) Project Management Tools & Automation:

a. Updating and Managing Knowledge Management repository

b. Effective implementation and use of social media Tools(if any)

c. Keeping and custodian of Clients and BFGs usernames and passwords list

d. Creating and upkeep of Process Manual with SLAs

e. Building and updating templates according to work functions

Hi,

Requirements:

>5+ years of IT experience in the development of scalable consumer-facing digital solutions (consumer websites, web applications, mobile sites etc) in HTML, CSS3 and JavaScript framework is required

>Strong understanding of semantic HTML/HTML5, CSS/CSS3.
>Experience in frameworks like Bootstrap, Foundation and CSS preprocessors like SASS and LESS.
>Strong knowledge of JS-based build tools like Grunt, Gulp, and Webpack
>Experience in javaScript with a good grasp of advanced JavaScript-based Vue JS, React JS and Angular JS
>Experience with implementing SVG animations and expertise in GreenSock(GSAP) will be an add on qualification.
>Proficient understanding of code versioning tools, such as Git
>Knowledge of HTML5 responsive email development is desirable.

>A Bachelors of Computer Science or a related field is required

 Soft Skills:

> Quality driven and extremely detail-oriented
> Strong work ethic
> Communicates clearly, effectively, and quickly - both verbally and written
>Ability and willingness to continuously learn, explore and master emerging technologies.

• 8+ years of experience building Web applications, APIs, Service based platforms
• Excellent command on Java/J2EE and/or Spring/Hibernate
• Strong command over REST based services and micro-services
• Good knowledge of databases such as MySQL
• Good knowledge of creating and maintaining Dev ops infrastructure on AWS or similar platforms
• Good knowledge of code repo software such as git and build management tools

We are looking for a Ruby on Rails Developer who is dedicated to the craft, writes code that they are proud of, and can hit the ground running.

You will write beautiful Ruby to a high standard, in a timely and scalable way that improves the code-base of products in meaningful ways.

You will be a part of a full-stack team that is responsible for all aspects of the ongoing software development from the initial specification, through to developing, testing and launching.

• Contribute to all phases of the development lifecycle
• Design, build and maintain efficient, reusable, and reliable Ruby code
• Integration of data storage solutions (may include databases, key-value stores, blob stores, etc.)
• Identify bottlenecks and bugs, and devise solutions to these problems
• Help maintain code quality, organization, and automatization
• Ensure development is in compliance with specifications
• Prepare and produce releases of software components
• Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review

• BSc/BE/BTech in Computer Science, Engineering, or a related field
• 4+ Experience with Ruby on Rails, along with other common libraries such as RSpec and Resque
• Good understanding of the syntax of Ruby and its nuances
• Solid understanding of object-oriented programming
• Good understanding of server-side templating languages such as Liquid, Slim, etc
• Good understanding of server-side CSS preprocessors
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Familiarity with concepts of MVC, Mocking, ORM, and RESTful
• A knack for writing clean, readable Ruby code
• Ability to integrate multiple data sources and databases into one system
• Understanding of fundamental design principles behind a scalable application
• Able to create database schemas that represent and support business processes
• Able to implement automated testing platforms and unit tests
• Proficient understanding of code versioning tools (Git)
• Familiarity with development aiding tools{such as Bower, Bundler, Rake, etc
• Familiarity with continuous integration
• React experience is good to have

Type: Individual contributor with good hands on proficiency. 

Must have

• Strong proficiency in at least one of  Java, Ruby, Python
• Exposure to databases: any of  PostgreSQL, MySQL, Apache Cassandra
• Any NoSQL database experience is a plus
• Exposure to AWS cloud infrastructure: EC2 or S3 
• Proficiency with Git
• MUST: Using REST to make API calls. 

Great to have: 

• Experience working with one or more middleware, enterprise bus, queueing frameworks
• Any of Memcached/Redis, Apache Kafka / RabbitMQ / PubSub+ / AmazonMQ

Soft skills:

• Appreciation for clean and well documented code

What will you do at Tradyl:

(Examples for illustration only)

• Build a shipping service module that is called by our website to query shipping rates from India to a destination country. Configure this to so that an Ops person can update shipping costs as and when they change. Own deployment and monitoring of this service. 
• Use Zapier to build a workflow to export a MixPanel report into a Google sheet every day.
• Change our supplier portal (built on bubble.io) to make an API call to our customer facing site, whenever a supplier modifies his profile.
• Write an alert mechanism that identifies catalogues with insufficient information and makes them non discoverable, which can run every day.
• Work with Business Team to design a workflow for product inwarding using Airtable. Write a small app within Airtable so that whenever a product is updated as “shipped” in airtable, it updates the customer facing website.
• Use an open source dashboarding framework to create a quick dashboard to track important business events.