Opportunity

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

What you can expect in the next 12 months

Within 1 month	You should have acquired good knowledge of the laundry domain, QDC product and process that we follow. Have a one-one chat with every member of the Quick Dry Cleaning team so you get to know everyone well and understand each other. You should have gone through at least 1 onboarding and sales experience in the ‘buddy’ system. You should have spent a day at the laundry store to get live hands on experience. Analyze QDC website from both functional and cosmetic point of view and create a report. Read TRACTION & analyze existing sources of leads and their journey. Talk to 2 customers & get them to share their experience.
Within 3 months	Take at least 20 sales calls and participate in 5 demos. Learn the customer journey. Talk to 10 customers & get them to share their experience. Create bullseye framework Monitor competition and analyze their marketing and sales strategies. Analyze consumer behavior and determine customer personas
Within 6 months	Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Design branding and positioning strategies Set, monitor and report on team goals Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly planning of company objectives Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Within 12 months	Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Craft quarterly and annual hiring plans Identify opportunities to reach new market segments and expand market share Monitor competition (acquisitions, pricing changes and new products and features) Participate in the annual planning of company objectives.

Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.

Responsibilities

• Overall responsibility for digital marketing and inbound lead generation strategy
• Plan and execute multiplatform digital marketing & BTL campaigns as required
• Understand business objectives and revenue goals, as part of the strategy development process
• Plan and run conversion testing and other experiments
• Be the point of contact for related vendors and agencies, as needed
• Develop and execute an ongoing promotion strategy – PPC and organic
• Act as our community manager on our social media accounts
• Ideate and create content for SM and/or brief creative/content team on what content is to be created.
• Create and maintain a marketing calendar, especially for SM content creation and scheduling
• Responsible for ensuring the timely creation and posting of such content
• Own the creation of landing pages and other conversion opportunities
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
• Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
• Be responsible for website performance & uptime, with a focus on optimizing for user experience

Deliverables

• Sustained inbound marketing funnel for new customer acquisition
• Mutually agreed targets for revenue generation
• Increased brand awareness and recall with
• Increase user engagement on company assets and social media pages
• Collaborate with other team members to come up with effective promotions

Requirements

• Exceptional creative and project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• 2 – 4 years of experience with digital marketing for a consumer brand.
• Familiarity with creating and running PPC / PPL / Retargeting campaigns
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed

1. Manage & maintain multiple ad accounts 2. Ability to identify and build an effective keyword list 3. Approach each project/ task in a structured, concise and decisive manner 4. Good knowledge of bidding strategy timing applicability and testing 5. Generating bi-weekly client reports as per client needs 6. Proactive and efficient in handling daily tasks 7. Should have atleast 3 years experience in Adwords itself 8. Should hold atleast 2 certifications from Google Ads Academy 9. Bonus: Experience in handling multiple Social Media Ad campaigns 10. Experience in web analysis using Google Analytics

The company specializes in business and digital transformation projects, helping ventures take their journey to the next level by assisting them with their business and financial planning, product strategy and roadmap, UI/UX and product development, and achieving their marketing and business goals.

It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.

We work with most ventures in three specific areas:

- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design

- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.

- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.

Responsibilities:

- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.

- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing

- Excellent written communication and keyword research capabilities

- Should be able to prepare and manage a digital marketing plan and budget

- Oversee social media accounts and have hands-on experience with online reputation management tools

- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics

A little about Flynote (www.flynote.in):

 

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

 

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

 

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

1. CNBC: http://bit.ly/2XB70FQ
2. YourStory: http://bit.ly/2ID2CTr
3. Techcrunch: https://tcrn.ch/2ICn46E

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

 

• Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
• Managing a budget to be spent on social media ads
• Design and execute social media ads and align the goals of marketing, revenue and supply team
• Brainstorm new and creative growth strategies for paid acquisition 
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Diligently infuse tracking parameters and UTMs in the campaigns. 
• Identify trends and insights, and optimize spend and performance based on the insights
• Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
• Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

• Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
• Worked on lead generation campaigns.
• Was involved in managing a marketing budget of 1Cr+ every month.

• Ability to present and communicate ideas and strategies.
• An ability to multitask, to work on a number of projects at once with multiple managers. 
• Facebook Blueprint Certification is preferred but not a must. 

Function: Digital MarketingPosition: Business HeadPOSITION OVERVIEW:Purpose: - Overlook and manage the day to day functioning of the Social Media team. - Pitching for new clients and retention of existing clientsKey Responsibilities:- Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention.- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products- Business Development/Pitching to new clients- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks- Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Up-selling to existing clients- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Responsible in providing innovative solutions to clients/campaigns- Manage day to day operations of the team- Is the escalation point for the accounts/campaigns running under him/her- Is responsible for the contracts/agreements- Is responsible for training of his/her Account Managers- Approving leaves of his/her account managers- Performance review of his/her account managers- Final POC for client issues/resolutions etc- (External)Reports To: Vice President/CEODirect Reports: Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures: - Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.- Ensure higher returns of Capital- Identifying future needs of the client and defining workflows for the team accordingly.- Developing and managing digital marketing campaigns- Review new technologies and keep the company at the forefront of developments in digital marketing.- Conduct research of companies, preparing presentations, building databases and lead generation- Overseeing the social media strategy of the company- Conceive, create and executive online media and marketing programs.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners. - Ensure smooth intra team communications and process deliveries. Ensure smooth intra team communications and process deliveries.- Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex: emails, deadlines on deliverables, follow-ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW:Qualifications: Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example: MBA, PGDBM etc...)Experience: 4-6 years of Digital Marketing experienceSoft Skills:- Excellent command over the language- Good communication (written and verbal) skills- Creative thinking- Management skills- People skills- Being Up to date with latest trends in the market- Ability to take sound business callsLocation - Jogeshwari West, MumbaiPlease share updated CV with current CTCHR

Looking for a candidate having - Good Communication Skills - Basic understanding of social media - Willingness to learn and work in a demanding environment

Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM strategies for the organization. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. Key Management Areas of Responsibility  Define requirements, tasks, and resources associated to SEO strategy.  Manage and execute implementation of SEO strategy.  Communication to team and management on strategy/project development, timelines, and results.  Collaborate on strategy and goal definition for success.  Keep pace with SEO, search engine, social media and internet marketing industry trends and development.  Contribution to the company blog and at least one social media community. Key Functional Areas of Responsibility  Develop a strategy for the improvement of organic search ranking and the maximization of ROI  Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.  Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.  Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.  Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).  Develop and implement link building campaigns.  Develop, manage and execute communication/content strategies via social communities in coordination with business goals.  Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).  Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.  Research and administer social media tools in support of organization’s social media strategy.  Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.  Communication to team and management on project development, timelines, and results.  Manage a team of content writers, link builders, and social media marketers.  Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.  Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives, Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.  Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.  Provide creative copy suggestions and graphical ad templates. Professional Competencies  Passion for SEO and overall internet marketing.  Outstanding ability to think creatively, strategically and identify and resolve problems.  Ability to foster strong client relationships at various levels.  Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.  Ability to clearly and effectively articulate thoughts and points.  High levels of integrity, autonomy, and self-motivation.  Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications  7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).  Strong understanding of SEO & SMO process.  Should have experience in running SEM campaigns.  Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).  Experience working with CMS and building/administering content in multiple CMS environments.  Experience with A/B testing and other testing metrics.  Knowledge of HTML/CSS and website administration.  High-level proficiency in MS Excel, PowerPoint, and Word.  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

Eating healthy is a challenge for office goers, fitness enthusiasts or people who have diabetes. we aim to provide a portfolio of healthy snack and meal replacement products which will satisfy your taste buds and also cut down on your junk intake. We are a 4yr Old company, and our products are rated highly both online and offline. We are looking for a digital marketing/social media specialist to take over our digital presence, someone who is very well accustomed to talking to people online, creating engaging content, run campaigns, measure outcomes and interact with media. an ideal person would be one who has worked with startups, and has handled/have exposure to the entire digital ecosystem. We are based in South Bangalore, a 15 min walk from metro station. We have flexible work days and timings, you can choose either coming down to office or work from remote, we can figure out the actual modalities that'll work for both of us. Requirements: 1+ Years of Experience in startups Experience in Digital Marketing Good Oral/Written English Skills Nice to Have: Photo/Video Editing