Fresher Business Analyst (Internship+Job Opportunity)

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

• Roles & Responsibilities:
• Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc. Build and execute social media marketing strategies. Working with our marketing team to design and create the campaign test to communicate the results to use the data to inform future business decisions.
• Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).
• Planning, Creation, and Publishing of Instagram Reels.
• Managing ORM of IIDE s Social Media.
• Creating the entire campaign, shooting it out, monitoring it, and analyzing it.
• Measure output and revise social media strategies from time to time.
• Takedown any other activities from your reporting manager as and when required.
• Flexibility and willingness to go beyond the call of duty (a go-getter).
• Required Experience and Qualifications:
• Basic Shooting skills using the phone
• Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro

7+ YOE in IT / Software Development and Services Industry

B.Tech/BE, Bachelor in Tech domain from Tier 1 College / Univesity

MBA or Masters from Top B schools or Tier 1 College / Univesity

Preferred with work experience in software frameworks, technologies, and programming languages.

• Develop and implement operational strategies: Develop and implement operational strategies to ensure the smooth functioning of the organization. This includes developing policies and procedures, managing resources, and monitoring performance metrics.

• Lead project teams: ensure the successful completion of projects within the allotted time and budget. This involves planning, organizing, and controlling project activities, as well as communicating with stakeholders to ensure project objectives are met.

• Manage resources: managing the resources required for both day-to-day operations and project delivery. This includes budgeting, resource allocation, and procurement of materials and services.

• Analyze data to identify areas for improvement and to make informed decisions regarding operational and project-related issues. This involves using data analysis tools and techniques to collect, organize, and interpret data.

• Ensure compliance ensures that the organization is compliant with legal and regulatory requirements. This includes implementing policies and procedures to ensure compliance with applicable laws and regulations.

• Build relationships and maintain relationships with stakeholders and employees. This involves effective communication, negotiation, and conflict-resolution skills.

• Develop and mentor team members developing and mentoring team members to enhance their skills and knowledge. This includes providing training, coaching, and feedback to team members to ensure they are equipped to perform their roles effectively.

• Work with departmental heads, managers, and other stakeholders to develop team goals and delegate tasks to the appropriate team member.

• Create and communicate a clear list of expectations and goals for team members to follow.

• Offer emotional support to project team members and make people feel valued.

• Maintain frequent communication to offer encouragement, amend tasks, and provide updates on goal progress.

• Implement incentives to keep the team motivated and focused on their daily tasks and project goals.

• Provide frequent feedback on employee performance, address weaknesses or inefficiencies, and offer support to improve skill gaps.

• Nurture collaboration amongst team members, Create a workspace that encourages creativity and innovation to get the most out of the team, and Quickly and effectively resolve team conflicts.

Basic Qualifications:

Education: A bachelor's degree/ master's degree or higher. administration, management, engineering, or operations management is often required.

B.Tech/BE, Bachelor in Tech domain from Tier 1 or 2 College / Univesity

MBA or Masters from Top B schools or Tier 1 College / Univesity

Experience: 7-10 years of relevant work experience in operations management, project management, or a related field is required.

Preferred with work experience in software frameworks, technologies, and programming languages.

Basic Skills:

• Team Management

• Communication

• Listening

• Conflict Resolution

• Team Leadership

• Organizational skills

• Critical Thinking

• Time Management

Job location:

Kolkata (Work from Office)

We are looking for a Node.js Developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

Responsibilities

• Developing and maintaining all server-side network components.

• Ensuring optimal performance of the central database and responsiveness to front-end requests.

• Collaborating with front-end developers on the integration of elements.

• Designing customer-facing UI and back-end services for various business processes.

• Developing high-performance applications by writing testable, reusable, and efficient code.

• Implementing effective security protocols, data protection measures, and storage solutions.

• Running diagnostic tests, repairing defects, and providing technical support.

• Documenting Node.js processes, including database schemas, as well as preparing reports.

• Recommending and implementing improvements to processes and technologies.

• Keeping informed of advancements in the field of Node.js development.

Requirements

• At least 1 - 3 years experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Great organizational and time management skills.
• Availability to resolve urgent web application issues outside of business hours.

Key Skill

Node.Js, Object Oriented Programming, Java Script, HTML/HTML5, CSS/CSS3

About StoreHippo:

We are India’s leading SaaS-based mobile-ready e-commerce platform. Our product provides 360-degree e-commerce solutions for businesses across multiple industry verticals.StoreHippo provides an integrated and comprehensive package of the online store, mobile and web-based applications, payment gateways, and integrated logistics to its prospective customers, which means that they can explore the internet and mobile market while they focus on their core competence- the Business. They do the business, StoreHippo takes care of everything else! We also offer solutions for Global Businesses with features like Multi-Seller Marketplace, Multilingual Stores, IP-based Pricing, and many more advanced features.

We have 2000+ clients spread across the globe like Burger Paints, Wishfull, Career Point, Farm Veda & other brands are our respective clients whom we are providing our resources.

Company Site: http://www.storehippo.com/"> http://www.storehippo.com/

What you will learn in StoreHippo :

• You’ll work in a variety of languages and technologies, and on multiple parts of our platform including front-end and back-end components. If you enjoy working on APIs, web apps, asynchronous message processing systems, and desktop applications, we would love to hear from you.
• Develop new user-facing features
• Build reusable code and libraries for future use
• Optimize applications for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end services

What we are looking for:

• Strong understanding of JavaScript.
• Basic understanding of web markup, including HTML5 and CSS3
• Design architecture, development, deployment etc.
• Code for fresh development and to troubleshoot in terms of resolving the issues.
• Well versed with agile methodologies and experience on team mentoring and project management.
• Designing and Developing the systems with the right patterns and technology stack.

Roles & Responsibilities

1. Position : Technical Lead (JAVA/J2EE)
2. Salary : As per the Industry standard 
3. Role: (70% Technical; 30% Team Leading Activities)
4. Successfully design medium to large-scale Enterprise solutions using Java technologies
5. Good knowledge of the design patterns like core design patterns, J2EE design patterns and architectural design patterns along with knowledge of UML
6. Lead technical discussion to provide technical guidance and create coding standards
7. Good with architecting and engineering systems independently, would want the individual to be comfortable implementing a significant part of the framework.
8. Provide technical knowledge and leadership on design and development best practices. 
9. Provide technical input on unit and integration tests for server- and client-side applications, build and deployment procedures and standards.
10. Interaction with management and module leads

Required skills

1. 5+ years of experience in developing and testing software using Java J2EE based application
2. Experience in managing team technically.
3. 3+ years of experience in Object Oriented Analysis and Design. 
4. 2+ years of experience in developing application using Spring (Spring Core, Spring ORM and Spring Batch), Hibernate.
5. 2+ years of experience in web technologies using Spring MVC, jQuery. 
6. Good knowledge of design patterns
7. Knowledge on SSL, Web application security frameworks
8. Experience in J2EE performance and scalability
9. Hands on experience on Maven, Jenkins, Nexus etc.
10. Proficient in Software development/integration/build tools like GIT, GERRIT, JIRA/BugZilla
11. Sound knowledge of Object-Oriented Analysis, Design and Design Patterns especially MVC is must
12. Good Knowledge and hands on experience on different databases.  
13. Proficient in Writing / Understanding PL / SQL objects like stored procedures, triggers.  
14. Knowledge on various Application servers including WAS, WLS and JBoss.  
15. Very strong skills in to Angular, AJAX, JSF, Struts, HTML 5, CSS, Bootstrap.  
16. Implement jUnit (unit testing framework) in the project
17. Excellent Oral and Communication skills.