SEO Executive Job Description
- We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.
- To be successful as an SEO executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.
SEO Executive Responsibilities:
- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Creating high-quality SEO content.
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM.
IT Company
Full Time Office Job
Salary - 10k to 14k in hand
Experience - 1 to 2 year
About Vega Moon Technologies
Vega Moon Technologies is a leading website design and development and digital marketing company whose main goal is to grow every entity that partners with us. Be it an astrology-based organization or manufacturing-based establishment or IT-based corporation, all such agencies can be taken to the next level with the knowledge and expertise of the experts working at Vega Moon Technologies.
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strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Duties and responsibilities:
- Build, plan and implement the overall digital marketing strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Motivate digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Requirements :
- 5 years of experience as a Digital Marketing Strategist or similar role
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Plan and implement the overall SEO strategy [On & Off-page SEO (Quality backlinks)]
- Work with Google Analytics, Google Webmaster & Bing Webmaster tools
- Create and manage inbound marketing strategies
- Analyze the competition and provide suggestions for improvement
- Manage company's social media accounts
- Manage and improve the website and social media content
- Blogs and landing pages promotion using off and on-page SEO strategies
- Keyword generation for both blog and landing pages
- Analyze and fix SEO issues on websites
- Keep updated with the latest industry trends and ensure that the company is in front of the industry developments
Who are we?
SocialPilot , a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
Our achievements so far:
- Empowered over 8,000 marketing agencies and SMBs
- 1 billion+ social media posts published
- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
- One of the fastest-growing SaaS companies in India as listed by Inc 42
- Named as the Best Social Media Management Software of 2021 by Digital.com
- Named as the Top 10 Bootstrapped Startups in India
- Ranked as a “ Great Product ” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
- Officially a Great Place to Work - Certified TM startup
- Rated by YOURSTORY as Number 1 social media scheduling tool in the year 2021
Founded in 2014 and led by a powerful duo of Jimit Bagadiya & Tejas Mehta , SocialPilot (Headquartered in California, United States) has come a long way. As of today, over 8k+ agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients. We’re a high-growth bootstrapped B2B SaaS company that experienced a 100% year-on-year growth with healthy profitability and a solid runway. This is your chance to be part of the revolution - we are inviting applications for our in-house position of Paid Marketing Specialist.
About the role:
- Profile - Paid Marketing Specialist
- Role - Full-time
- Grade - Associate / Sr. Associate
- Location - Remote - Work from home / anywhere
- Work hours - Mon to Fri / Day Shift
You will be:
- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
- Working with the content team and designing team to frame the most effective content & design for the campaigns
- Building and running A/B tests across landing pages and the homepage
- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc,
- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, and Quora.
- PPC for directories like G2Crowd, Capterra, etc, Banner Ads, etc.
What are we looking for?
- 3+ years of experience in paid advertising campaigns, majorly in the Google Ads
- Prior experience in Paid Google marketing in the B2B/ SaaS setup in the international markets
- Experience in identifying target audiences and devising effective campaigns
- Should be able to manage budgets (15-20k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
- Ability to brainstorm new and creative growth strategies
- Strong analytical skills with proficiency in Google Analytics and Excel
- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center
- Impeccable communication skills
What’s in For You?
- Work Life Balance: Strictly, 5 days working culture
- Remote Work: Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!
- Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
- Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
- Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
- Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms
Responsibilities
• Curate Content around Photography
• Ideate, Plan & Execute marketing campaigns via multiple channels - Email, social media, Google etc.
• Collaborate with design team to prepare high quality collateral
• Track performance metrics for channels like Email (bounce rate etc.), Search (CAC, CPC etc.) & prepare detailed reports
• Coordinate with teams to prepare & maintain sales pipeline internally
Required Skills
• Highly analytical mindset with a strong understanding of key SaaS metrics
• Strong inclination towards marketing/growth of tech products
• Conceptual understanding of product marketing & its core elements
• Creative in suggesting design & content changes to content copies based on the campaigns
• Ability to work under aggressively growing environment
• Humility and constant drive to learn new things
• Experience in preparing growth strategies for clients will be a big plus - not mandatory though
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
We need pro-active hires who can handle their work on their own without external involvement.
English with strong communication skills are a must.
Social Media Responsibilities:
- Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
- Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
- Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
- Audit and analyse social media presence, including digital advertising costs and returns.
- Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
- Get in touch with businesses which would be interested in our services and products, both international and domestic.
- Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
- We need someone who knows how to reach the masses by tailor making content to attract followers.
- We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.
Required Experience and Qualifications
Good grammatically correct English speaking and writing is a must.
If you've worked in brand, content, and social media related marketing and have strong communication skills and convincing powers, you will fit right in with us.
You should be familiar with social media and other online and offline portals which can be used for brand development and reaching out to new consumers/users.
You should be good with strategies to improve outreach, marketing and conversions for our own content, services and products.
Marketing Manager:
Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7 years of experience. In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.
Roles and Responsibilities:
- Develops and implements strategic marketing plans (International & Domestic) for the company.
- QualifiedRevenue generating Leads through various marketing activities:
- Digital marketing campaigns.
- Social media.
- SEO and superior web presence.
- Prior experience of marketing for IT/ITES businessis a must.
- Messaging, communication to be crystalized and executed in helping generate revenue.
- Build content around the product / service to be pushed across channels.
- Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
- Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.
Location: Noida