SEO Executive

• Build, plan and implement the overall digital marketing strategy
• Manage and train the rest of the team 
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Motivate digital marketing team to achieve goals 
• Monitor competition and provide suggestions for improvement

• 5 years of experience as a Digital Marketing Strategist or similar role
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Critical thinking and problem-solving skills 
• Team player
• Good time-management skills
• Great interpersonal and communication skills

• Plan and implement the overall SEO strategy [On & Off-page SEO (Quality backlinks)]
• Work with Google Analytics, Google Webmaster & Bing Webmaster tools
• Create and manage inbound marketing strategies
• Analyze the competition and provide suggestions for improvement
• Manage company's social media accounts
• Manage and improve the website and social media content
• Blogs and landing pages promotion using off and on-page SEO strategies
• Keyword generation for both blog and landing pages
• Analyze and fix SEO issues on websites
• Keep updated with the latest industry trends and ensure that the company is in front of the industry developments

Who are we?

SocialPilot , a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance. 

Our achievements so far:

• Empowered over 8,000 marketing agencies and SMBs
• 1 billion+ social media posts published
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• One of the fastest-growing SaaS companies in India as listed by Inc 42
• Named as the Best Social Media Management Software of 2021 by Digital.com
• Named as the Top 10 Bootstrapped Startups in India
• Ranked as a “ Great Product ” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Officially a Great Place to Work - Certified TM startup
• Rated by YOURSTORY as Number 1 social media scheduling tool in the year 2021

Founded in 2014 and led by a powerful duo of Jimit Bagadiya & Tejas Mehta , SocialPilot (Headquartered in California, United States) has come a long way.  As of today, over 8k+ agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients. We’re a high-growth bootstrapped B2B SaaS company that experienced a 100% year-on-year growth with healthy profitability and a solid runway.  This is your chance to be part of the revolution - we are inviting applications for our in-house position of Paid Marketing Specialist.

About the role:

• Profile - Paid Marketing Specialist
• Role -  Full-time
• Grade - Associate / Sr. Associate
• Location - Remote - Work from home / anywhere
• Work hours - Mon to Fri / Day Shift

You will be: 

• Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
• Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
• Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
• Working with the content team and designing team to frame the most effective content & design for the campaigns
• Building and running A/B tests across landing pages and the homepage
• Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
• Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
• Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc, 
• Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, and Quora. 
• PPC for directories like G2Crowd, Capterra, etc, Banner Ads, etc.

What are we looking for?

• 3+ years of experience in paid advertising campaigns, majorly in the Google Ads
• Prior experience in Paid Google marketing in the B2B/ SaaS setup in the international markets
• Experience in identifying target audiences and devising effective campaigns
• Should be able to manage budgets (15-20k USD per month or higher), optimize cost per lead, recommend paid  platforms and channels, and should be able to work with the team on landing page and conversions 
• Ability to brainstorm new and creative growth strategies
• Strong analytical skills with proficiency in Google Analytics and Excel
• Hands-on experience in Google Editor, Google Analytics, Google Merchant Center
• Impeccable communication skills

What’s in For You?

• Work Life Balance: Strictly, 5 days working culture

• Remote Work: Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!

• Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December

• Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!

• Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy

• Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms

Responsibilities
• Curate Content around Photography
• Ideate, Plan & Execute marketing campaigns via multiple channels - Email, social media, Google etc.
• Collaborate with design team to prepare high quality collateral
• Track performance metrics for channels like Email (bounce rate etc.), Search (CAC, CPC etc.) & prepare detailed reports
• Coordinate with teams to prepare & maintain sales pipeline internally

Required Skills
• Highly analytical mindset with a strong understanding of key SaaS metrics
• Strong inclination towards marketing/growth of tech products
• Conceptual understanding of product marketing & its core elements
• Creative in suggesting design & content changes to content copies based on the campaigns
• Ability to work under aggressively growing environment
• Humility and constant drive to learn new things
• Experience in preparing growth strategies for clients will be a big plus - not mandatory though

• Develop and manage digital marketing campaigns

• Manage organizations website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote companys product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.

Marketing Manager:

Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7  years of experience.  In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.  

Roles and Responsibilities: 

• Develops and implements strategic marketing plans (International & Domestic) for the company.
• QualifiedRevenue generating Leads through various marketing activities:
  • Digital marketing campaigns.
  • Social media.
  • SEO and superior web presence.
• Prior experience of marketing for IT/ITES businessis a must.
• Messaging, communication to be crystalized and executed in helping generate revenue.
• Build content around the product / service to be pushed across channels.
• Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
• Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.

Location: Noida