SEO Executive

We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.

Role - Media Planning Lead

Experience - 4+ years

Location - Mumbai

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Job Description -

- Understanding the brands business objective and establishing tangible & quantitative KPIs

- Researching and creating the right buyer's digital journey to target the right audience

- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution

- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs

- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance

- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly

- Negotiating key deals with third party vendors

- Post campaign reporting and data analysis & insights

- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view

- Maintaining healthy vendor and client relations

- End to end client servicing for media for both branding and performance campaigns

- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency

- Pitching to new business

- Keeping up with the latest media trends & innovations.

We are looking for an enthusiastic business development Trainee who is passionate about

meeting new people and building conversations. Candidates must be willing to make cold

calls, write cold emails and work with our team of talented business developers to take our

products to our future clients.

What You Need for this Position

• Students pursuing any Bachelor’s or higher degree in any subject
• Must be proficient in using MS Office (MS-Word, MS-Excel, MS-PPT)
• Must have good communication, strong convincing skills, and fire in the belly attitude
• Must have good business acumen, effective presentation, and negotiation skills
• Proven ability to work independently and self-driven for performance
• Must be aggressive and dynamic with a good attitude
• Must have a zeal to research, learn and grow
• Must be self-motivated and have the ability to perform under pressure

What You Will Be Doing

• 
  
• Making cold calls & writing cold emails to generate sales and target new clients
• Contributing to branding and sales promotion of the company
• Explore, build and manage new business partnerships
• Coming up with new business development ideas
• Visiting potential prospects on the field to demonstrate our products and services
• Responsible for partner onboarding for our products and services
• Develop proposals, presentations, partnership documents, and other sales enablement
• documents for different partnership opportunities

Job Description : SEO executive (4-5 years of exp)

We are looking for someone who has - 

• Deep knowledge of offpage and preferably good knowledge of onpage
• Worked on increasing rankings, traffic, content marketing. 
• Experience when it comes to using tools such as Google Analytics and Google Webmaster.
• Excellent time management skills.
• Solid knowledge of Backlinks
• Experience in HTML coding and JavaScript.
• Understanding of what works for and against Google’s algorithms.
• Keeps upgrading knowledge.  
• Experience in using tools like Ahrefs, SEMrush and others
• Good communication skills.

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

SEO Manager- Job Description

• Increase revenue through meaningful user growth and retention strategies for each of PurpleRain s products

• Identify new or unused marketing techniques and set up tests to validate results

• Design and coordinate promotional campaigns, PR and other marketing efforts across channels

• Establish a regular rhythm of reporting on marketing analytics to the executive team

• Manage marketing budget and spend

• Liaise with product, finance and customer support to guide a unified approach to marketing and business objectives

• Work with leadership team to build and execute online marketing campaigns for Pandable’s clients

• Perform day to day digital marketing activities including social media, email marketing, content creation and promotion

• Manage CRO, A/B testing and landing page optimisation

• Set up and manage Google Ads accounts and campaigns (including search, display and shopping)

• Support with content outreach and link building campaign strategies

• Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.

• Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.

• Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.

• Track and analyze conversion rates and overall website performance and optimize over time.

•  Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.

• Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and e-commerce teams.

• Work with e-commerce and brand management team to identify and execute campaigns to drive awareness, visitor traffic, and revenue.

• Identify enhancements that create best-in-class digital experience for customers.

• Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.

• Support brand teams by documenting best practices for digital marketing.

• Manage campaign budgets and vendor relationships.

• Partner with outside agencies to test digital marketing strategies.

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options

Roles and Responsibilities

Immediate Hiring #SEO Analyst

• Develop and implement link building strategy
• Analysing keywords and competitors By SEO techniques
• Working knowledge of search engine optimisation practices
• Knowledge of ranking factors and search engine algorithms
• Multi Project Handling Experience must

Required Candidate profile

• Exp: 1 - 3
• ON page and OFF page optimisation - Experienced
• Only Immediate joiners or 15 Days

We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.  

• Gather the user requirements in collaboration with the Product Owner and Manager.
• Prepare and present the rough drafts to internal teams.
• Assist in translating best practices that lead to targeted organic user experiences.
• Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
• Help identify design problems and devise elegant solutions.
• Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
• Take a user-centered design approach and rapidly test and iterate your designs.
• Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
• Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
• Work with front-end developers and designers in all aspects of UX development.
• Perform research, evaluations, and validations of moderate complexity.
• Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
• Perform usability/heuristic evaluations and validations across the product or solution life-cycle.

            Minimum Eligibility:

• Minimum 3 -4 years of experience in SEO and PPC
• Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
• Creative and Artistic nature.
• Knowledge of PPC and automation platforms would be ideal
• Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
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