SEO Executive

We are seeking a dynamic 1+ years of experience Social Media Executive to join our team. As a Social Media Executive, you will play a pivotal role in crafting and executing social media strategies to drive engagement, brand awareness, and growth across various platforms.

Responsibilities:

• Content Creation: Develop creative and engaging content for social media platforms, including text, images, and videos.
• Social Media Management: Manage and maintain social media profiles and pages, ensuring consistent brand voice and image.
• Audience Engagement: Interact with the audience, respond to comments and messages, and foster community engagement.
• Analytics and Insights: Monitor social media metrics, track performance, and generate insights to improve content and strategy.
• Campaigns and Promotions: Plan and execute social media campaigns, contests, and promotions to meet marketing goals.
• Trend Monitoring: Stay updated on social media trends, tools, and best practices to keep our strategies fresh and effective.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and content creation.
• Strong understanding of various social media platforms including FB, IG, LinkedIn, Twitter, Youtube, etc.
• Creative mindset and the ability to think outside the box.
• Excellent communication and writing skills.
• Analytical mindset with the ability to interpret data.
• Familiarity with social media scheduling and analytics tools.
• Ability to work independently and as part of a team.

JOB Description

Job Title:         Marketing Manager  

Industry:         Services like Hospitality/Entertainment/ Events / Facilities Etc. 

 Roles and Responsibilities 

• Understanding of general Business and Marketing concepts.
• Prepare Marketing Plan and Budgets.
• Familiarity with social media, social networking, email marketing and other digital marketing platforms.
• Strong written and verbal communication skills.
• Prepare and deliver promotional presentations.

• Coordinate with Digital marketing agency for generating Analytics Report.
• Lead Generation.
• Perform necessary market research for the business units. 

• Understanding and execution of branding, branding guidelines and Corporate Communication.

Skills             

• Awareness of Digital Marketing Platforms and Distribution Channels.
• Verbal and Written Communication.
• SEO & SEM, Email campaigns, Google Ads.
• Exposure towards Branding and Market Campaigns is a must.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Digital Marketing:

Salary: 8-14 LPA

About ZenOnco.io:

https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).

To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.

We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.

We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.

Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction

Role and responsibility:

The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

* Develop and manage digital marketing campaigns

* Manage organization’s website

* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

* Track the website traffic flow and provide internal reports regularly

* Fix any error in online content and arrange webinars and webcasts

* Attend networking events and product launches.

* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

* Work on SEO of the website pages.

* Edit and post content, videos, podcasts, and audio content on online sites.

* Promote company’s product and services in the digital space.

* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

* Develop, implement, and manage marketing campaigns that promote the products and services of a company.

* Enhance brand awareness in the digital space.

* Drive website traffic and acquire leads.

* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

* Creating and executing SMS, and email-based marketing campaigns.

* Compile performances report using Google Analytics program.

* Keep attention to the updates of Google’s Algorithm.

* Contribute to the company’s blog for on-page and off-page optimization.

* Conduct keyword research according to the latest keyword research strategies.

* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

* Promote the brand’s products and services on various social media channels.

* Build social media marketing strategy and execute it through competitive and audience research.

* Optimize company pages with each social media platform to increase the company’s social content visibility.

* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

* Optimize lead-to-customer conversion rate.

* Managing and optimizing CTAs, landing pages, and the lead generation forms.

* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

* Track, report, and analyze website analytics, and PPC campaigns.

* Optimize the landing pages of paid search engine marketing campaigns.

Education and Experience:

* Graduate or Post Graduate in digital marketing or relevant education

* Experience in digital marketing: 5+ years

* Experience in healthcare industry: 2+ years (Preferred)

You will get:

* Some of the best people to work with (founders are IIM graduates and investment banker)

* An opportunity to make a difference in the lives of millions of cancer patients across the globe

* A great learning environment and opportunity to grow

We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.

We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.

You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.

You’re good with :

• Hustle. Hustling. Hustled.
• Devising innovative growth hacks to identify the right social channels and efficiently converting them
• Data-driven decision maker with a clear understanding of metrics, funnels and churn
• Self-learning with proven ability to learn things on the fly
• Socially engaging
• Empathetic and obsessed with all things food and people
• Story-telling reputation that precedes you
• Hungry to learn

You’re awesome if you have : 

• Experience hustling for early stage products
• Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
• Passionate about food
• Experience building online/offline communities

You’re looking for :

An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on. 

We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.

We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.

Does it sound like you?

• Write to us with your 2 best ideas to go viral with food.
• Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
• Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.