SEO Executive

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0szpm?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0szpm?source=

LogiNext is a cloud-based logistics and field service optimization company with core expertise in automated delivery scheduling, route optimization, live tracking of resources, and delivery validation. Using advanced machine learning algorithms, LogiNext enables its clients with omnichannel capabilities creating a seamless delivery experience for all the customers. Using automated delivery automation and dispatch for increased efficiency, route optimization to avoid local traffic hassles, live tracking of resources for operative responsiveness, and delivery validation for complete transparency, LogiNext helps companies process same-day and even two-hour deliveries.

LogiNext has more than 200 enterprise clients including many satisfied retail and e-commerce players in North America, Middle-East, South and Southeast Asia. It has also been heralded by multiple platforms as being one of the fastest growing SaaS companies in the world.

The true growth hackers, who paved the way for this success are the people working exceptionally hard and adding value to our organization. Our brand ambassadors - that's how we address our people, bring unique values, discipline, and problem-solving skills to nurture the innovative and entrepreneurial work culture at LogiNext. Passion, versatility, expertise and a hunger for success is the Mantra chanted by every Logi-Nexter!

About the Role:

LogiNext is looking for an experienced and dedicated client operations professional to become a part of our fast growing team. A tech enthusiast that you are, you will be passionate about conveying platform value to our clients while supporting enterprise implementations. With a deep understanding of enterprise SaaS platform, you will offer solutions where LogiNext products can be put to best use helping clients achieve visionary objectives.

You should be a reliable technical advisor to clients and overcome complicated implementation challenges. You will lead the technology operations throughout the client’s journey with LogiNext and deliver ideas and solutions to clients to enhance their customer’s experience. You should have an intense desire to set the vision transforming business goals into exciting and actionable propositions.

Responsibilities

Ensuring smooth implementation, execution of projects and immediate support to users of product Training clients about all the features of the product to ensure the maximum utility and value add with timely ticket resolution and adhering to SLA Compliance Collaborating with various clients on a daily, weekly and monthly basis to resolve their queries in terms of all aspects of the product Maintaining the data sanctity on CRM and keeping all the stakeholders updated Single-handed responsibility of NPS, product adoption, change management and certification of users Communicating relevant business information, providing structured feedback to senior management and making product suggestions internally Monitoring service levels and acting as a point of contact for all complex problems, resolving the on-ground issues effectively and efficiently

Requirements

Bachelor’s or Master’s Degree in Computer Science, Information Technology, Business Management, Statistics or related field 0-2 years of experience in client operations with working knowledge of enterprise SaaS products Expert in using cloud softwares such as Google Analytics, Ticketing Management. CRM and system integration softwares (Postman) and API standards Hands on experience with MS Office (especially PowerPoint, Word and Excel) Flexible and fast adaptive nature with a positive approach towards completion of assigned task with an ability to meet aggressive deadlines and work under continual pressure Excellent written and verbal communication skills and the ability to persuade, influence, negotiate and make formal presentations in meetings and training environments Be a problem solver at heart, willing to take up any task with a genuine interest in learning by doing Confident and dynamic personality which can bring fun to the team, and sense of humour, is a plus Willingness to travel around 100% of the time within the city and between cities Team

Technical Knowledge (Must Have)

• Strong experience in SQL / HiveQL/ AWS Athena,
• Strong expertise in the development of data pipelines (snaplogic is preferred).
• Design, Development, Deployment and administration of data processing applications.
• Good Exposure towards AWS and Azure Cloud computing environments.
• Knowledge around BigData, AWS Cloud Architecture, Best practices, Securities, Governance, Metadata Management, Data Quality etc.
• Data extraction through various firm sources (RDBMS, Unstructured Data Sources) and load to datalake with all best practices.
• Knowledge in Python
• Good knowledge in NoSQL technologies (Neo4J/ MongoDB)
• Experience/knowledge in SnapLogic (ETL Technologies)
• Working knowledge on Unix (AIX, Linux), shell scripting
• Experience/knowledge in Data Modeling. Database Development
• Experience/knowledge creation of reports and dashboards in Tableau/ PowerBI

Job Description:

Responsibilities:

·

Own end-to-end

execution, measurement, reporting, and optimization of campaigns across

channels with goals to increase New users Acquisition, Scale GMV across the

campaign, and deliver platform GMV & ROAS

·

Partner with

internal teams to optimize campaign performance (targeting, optimization,

creative direction, etc.)

·

On a day-to-day

basis, you will be expected to optimize campaigns based on data breakdowns and

insights.

·

Understand ways to

scale campaigns across platforms in an optimal manner.

·

Perform interest

research in Facebook using audience insights and ads manager.

·

Create audiences on

Facebook for custom, lookalike, and saved audiences.

·

Perform keyword

research using keyword planner and any other tools

·

Understand

operations of Facebook business manager, Google ads, pixels, etc.

·

Create a digital

media plan based on requirements across multiple platforms

·

Understand how

content works across different social media platforms

·

Create insightful

reports based on data from performance marketing campaigns

·

Tag with your copy

and art partners to achieve a digital-first creative output on campaigns.

Eligibility

·

Strong communication

skills

·

Strong creative and

analytical skills

·

Be able to take 100%

ownership of the process from start to finish

·

Strong quantitative

mindset & data-driven approach to digital marketing; expert in excel-based

data modeling, analytics tools.

·

Ability to multitask

in a fast-paced work environment.

·

Punctual and

dedicated to meeting goals & deadlines.

·

Able to effectively

work independently, and as part of a team.

·

An early adopter

attitude towards technology

Role Summary

We Are looking for an analytically inclined, Insights Driven Product Analyst to make our organisation more data driven. In this role you will be responsible for creating dashboards to drive insights for product and business teams. Be it Day to Day decisions as well as long term impact assessment, Measuring the Efficacy of different products or certain teams, You'll be Empowering each of them. The growing nature of the team will require you to be in touch with all of the teams at upgrad. Are you the "Go-To" person everyone looks at for getting Data, Then this role is for you.

Roles & Responsibilities

• Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and provide insights/recommendations based on analysis results
• Build, maintain, own and communicate detailed reports to assist Marketing, Growth/Learning Experience and Other Business/Executive Teams
• Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions.
• Analyze data and generate insights in the form of user analysis, user segmentation, performance reports, etc.
• Facilitate review sessions with management, business users and other team members
• Design and create visualizations to present actionable insights related to data sets and business questions at hand
• Develop intelligent models around channel performance, user profiling, and personalization

Skills Required

• Having 4-6 yrs hands-on experience with Product related analytics and reporting
• Experience with building dashboards in Tableau or other data visualization tools such as D3
• Strong data, statistics, and analytical skills with a good grasp of SQL.
• Programming experience in Python is must
• Comfortable managing large data sets
• Good Excel/data management skills

• Experienced backend developer with extensive work on nodejs and backbonejs along with good English spoken language.
• Develop new user-facing features
• Build structured, reusable code and libraries for future use
• Optimize applications for maximum speed and scalability
• Maintain, contribute and adhere to our programming best practices and guidelines
• Advanced understanding of emerging web technologies

Key Functions & Roles of the Candidate:

• Would be part of core technical team and will be updating the product with new and challenging tasks
• Good understanding of the concepts behind models, collections, and views
• Familiarity with input validation techniques and approaches
• Ability to perform in a fast-paced, deadline-driven environment
• Enthusiasm for innovation in the tech industry, including continuous learning and improvement

Specific Skill Set:

• Salesforce Implementation or Knowledge
• Node.js, MongoDB, Heroku API
• API and NODE.JS is a must

-Handle inquires from different platforms like India Mart and Trade India and converts them into business.

- Convert the leads into sales by meetings and visits.

- 80% marketing and feild work.

-Candidate should create contact with the prospective customer through Mobile or Telephone and explain the company products.

- Will be responsible for keeping relationships with company's clients.

-Contacting potential clients via email or phone to establish report and set up meetings.

-Research key customer wants and needs.

-Research and source new potential clients.

-Create reports for upper management.