SEO EXECUTIVE

Requirements

1.Proven experience managing digital advertising campaigns, with a focus on Google Ads, Instagram Ads, and other major platforms.

(Experience in edtech industry is a plus)

2. A results-driven mentality with a focus on delivering measurable outcomes and ROI

3.Creative Mindset & Strong Analytical skill to manage campaign performance

4,Knowledge of SEO principles and experience with search engine marketing (SEM) is a plus.

5.proficiency in digital advertising tools and platforms like google ads , google Analytics

6. Able to manage multiple projects simultaneously, and meet deadlines

7. ⁠Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

8. ⁠Basic Editing Skills

Responsibilities

1. Develop and execute digital advertising strategies tailored to promote our EdTech app and its features.

2.Manage all aspects of online advertising campaigns across various platforms, including but not limited to Google Ads, Instagram Ads, and facebook ads.

3.Conduct thorough market research and audience analysis to identify target demographics and refine targeting strategies.

4.Create compelling ad creatives, including copywriting and visual assets, that resonate with our audience and drive engagement.

5.Monitor campaign performance closely, analyzing key metrics such as CTR, CPA, and ROI, and adjust strategies accordingly to meet KPIs.

6.Stay up-to-date with industry trends, emerging technologies, and best practices in digital advertising, particularly within the EdTech sector.

7.Provide regular reports and insights on campaign performance, highlighting successes, challenges, and recommendations for improvement..

8. Given the requirement work on any tasks given by the marketing team

Designation: Dotnet Developer

Department: Software

Work Location: Bangalore

Experience: 3 to 7 years

Roles & Responsibilities:

·      Translate application storyboards and use cases into functional applications by understanding the project requirements.

·      Design, build and maintain efficient, reusable, and reliable code.

·      Ensure the best possible performance, quality, and responsiveness of applications.

·      Identify bottlenecks and bugs, and devise solutions to mitigate and address these issues.

·      Help maintain code quality, organization, and automatization.

·      Work as a part of agile team by collaborating with the software team.

Eligibility:

·      3 to 7 years of total experience required.

·      Excellent written and verbal communication skill

·      Proficient in C#

·      Proficient in OOPS concepts

·      Proficient in MVC.

·      Proficient in ASP.NET Core 3.1, .Net 5.0

·      Proficient in Angular Or react JS

·      Entity Framework 6 and EF Core

·      Microsoft SQL Server

·      Modern web development with HTML5 and CSS

·      Experience in WebAPI

·      Unit and integration testing with MS Unit or NUnit

·      Strong understanding of object-oriented programming

·      Familiar with various design and architectural patterns

·      Knack for writing clean, readable, and easily maintainable code.

·      Understanding of fundamental design principles for building a scalable application

·      Experience with Agile development using SCRUM methodology.

·      Individual contributor and ability to perform with minimum guidance.

·      Sound knowledge and experience in SOLID principles and industry best practices using Microsoft Technologies is must.

·      Experience in RESTful services

·      Experience in Azure

• Position: Appian Tech Lead
• Job Description:      
• Extensive experience in Appian BPM application development
• Knowledge of Appian architecture and its objects best practices
• Participate in analysis, design, and new development of Appian based applications
• Mandatory Team leadership and provide technical leadership to Scrum teams Certification Mandatory- L1, L2 or L3
• Must be able to multi-task, work in a fast-paced environment and ability to resolve problems faced by team
• Build applications: interfaces, process flows, expressions, data types, sites, integrations,
• Proficient with SQL queries and with accessing data present in DB tables and views
• Experience in Analysis, Designing process models, Records, Reports, SAIL, forms, gateways, smart services, integration services and web services
• Experience working with different Appian Object types, query rules, constant rules and expression rules

Qualifucations

• At least 6 years of experience in Implementing BPM solutions using Appian 19.x or higher
• Over 8 years in Implementing IT solutions using BPM or integration technologies
• Experience in Scrum/Agile methodologies with Enterprise level application development projects
• Good understanding of database concepts and strong working knowledge any one of the major databases e g Oracle SQL Server MySQL

• Appian BPM application development on version 19.x or higher
• Experience of integrations using web services e g XML REST WSDL SOAP API JDBC JMS
• Good leadership skills and the ability to lead a team of software engineers technically
• Experience working in Agile Scrum teams
• Good Communication skills

Primary roles and responsibilities -

• Manage multiple interconnected projects, ensuring program goals are reached
• Develop and manage scope of the projects, deadlines and activities for projects and be accountable for delivering against established business goals/objectives
• Strategize and implement key program initiatives that adhere to organizational objectives
• Identify key resource requirements from cross-functional teams and external vendors
• Assume responsibility for the program’s people and vendors
• Build and execute projects that cut across various aspects of Business
• Work cross functionally to help influence change in getting ideas executed
• Build and lead communication plan and develop a reinforcement strategy across the organization
• Manage all aspects of the implementation including the human and cultural elements, and reinforcing collaboration
• Lead and direct different cross-functional programs and projects of varied sizes and types
• Measure project performance using appropriate systems, tools and techniques-
• Create and maintain comprehensive project documentation-
• Help people to design and model solutions for innovation .
• Coordinate all cross-functional activities, collaborate with leaders in varied areas on planning and execution
• Provide the skill and structure required to identify problems and improvement opportunities

• Experienced with MS office - Excel, Word and PPT
• Solid organizational skills including attention to detail and multi-tasking skills
• Should understand the product development process - to enable projects to be converted into Products
• Excellent client-facing and internal communication skills, written and verbal

Job Description:

• Connect and engage with pre generated leads via outbound calls (approx. 80-100 calls).
• Reach out to new customers and explain to them about benefits of the Services/Product Offered.
• Initiate repeat sales by follow up phone calls from existing customers.
• Develop in-depth knowledge of products and services to make suitable recommendations based on customer needs.
• Continually meeting or exceeding daily and monthly targets with respect to call volume and sales.
• Achieve sales targets by new customer acquisition and ensure growth / revenue from existing customers
• Adhere to quality standards and processes within defined metrics.

Required Skills:

• Good communication skills
• Active listening skills
• Strong convincing skills
• Client handling skills
• Ability to handle stress and rejection in soliciting clients

Desired Skills:

• Prior experience in sales/business development/voice process will be preferred
• Solution oriented with effective problem solving skills
• Knowledge of various online portals will be an added advantage.

• Team with top-notch engineers, product managers, program managers, DevOps and QA following agile development methodologies
• Review functional requirements, providing technical feedback on feasibility and architectural approach and framework.
• Design and develop web / mobile applications
• Create Prototype and/or Proof of Concepts (POCs) when necessary
• Act in a technical leadership capacity: Mentor junior engineers and new team members, perform code reviews and apply technical expertise to challenging programming and design problems
• Utilize Agile Development, SCRUM / Pair / Extreme Programming methodologies
• Design and develop supporting components and microservices for the backend tiers focusing on fault-tolerance and scalability in a multi-tenant enterprise environment
• Maintain and improve the functionality and performance of the existing web applications
• Help shape and execute the technical roadmap to develop next generation features; integrate corporate- and product-level architecture principles and goals into the teams project work through designs, implementation strategies, and project planning.
• Drive a culture of quality, technical curiosity, continuous improvement, and evidence-based data driven decision making in the organization.
• Execute other Duties as assigned

• 3+ years of experience developing Backend, API and data-based applications/software
• Experience with one of the major relational databases (MySQL, Oracle, Postgres) and NoSQL databases (Mongo DB, Cassandra, Dynamo DB or such)
• Expert object-oriented programming experience using Java
• Strong OO design and programming skills in Java, Hibernate, JPA, Spring Boot
• Worked in Maven, JPA, REST services, Postman
• Working knowledge on Spring Security / Spring Batch / ZUUL / Eureka / Hysterix
• Exposure with Frontend technologies (React.js, Angular or Ruby-on-Rails)
• Require experience and Strong understanding of entire Software Development Life Cycle (SDLC), Agile (Scrum), Software design/architecture process, unit testing & Test-Driven Development (TDD)
• Experience with web services (consuming or creating)
• Experience managing Cloud infrastructure (resources and service) in AWS, Azure and/or GCP
• Strong knowledge of SOA, object-oriented programming, design patterns, multi-threaded application development
• Experience in reporting and analytics, queuing and real-time streaming systems
• Git or similar distributed SCM tools experience.