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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

The purpose of Job is to execute & deliver programs as per the Training framework for the organization.

Technical Skills

⮚    Sound knowledge of Industry L & D Practices , Moderate knowledge of BFSI Sector & Products, Animation & Simulation expertise.

Training Delivery & Program Execution

⮚Stand & deliver training programs like Induction, Soft Skills, Behavioural, Sales Training, Functional, Regulatory, etc. through Virtual or Classroom modes

⮚    End to end Execution of programs delivered by Internal/ External stakeholders on Functional &Regulatory aspects

Operations & Communications Management

⮚    Execute and Support Training Partners with the training initiatives and ensure smooth deployment

⮚    Innovating mediums of communication to increase mindshare of the stakeholders within the organization

⮚    Creating Learning Journeys and Frameworks for internal departments with assistance from Department Heads and Learning Partners

MIS & Analytics

⮚    Having a strong hold on Reporting of Data related to Training, for e.g. Reports, Content, Assessment, Feedback Scores, etc.

⮚    Periodic Reporting of Training reports to stakeholders (Internal & External)

Content Creation

⮚    Developing content based on identified competencies for all Management levels on Soft Skills, Behavioral, Leadership skills, etc.

⮚    Conduct Pre-& Post Analysis as required to match Executive expectations and design Content in retrospect to expectations.

Qualification :

• Work experience- Minimum 0-4 years, 0-2 years in L & D or HR

• Preferred from BFSI or MFI

• Aged below 28 years

• Certification in Learning & Development will be an added advantage

1. Design patterns- socket communication/ micro services architecture 
2. Caching - REDIS MEMCACHED etc
3. Database - MONGO, SQL etc. min 2yrs experience with these.
4. Features created for large concurrent requests.
5. Node Js, Go lang any asynchronous programming language min 2 yrs exp with any one of them.
6. Message Queues - RABBIT MQ, Kafka etc.

Skills Required:

- Good experience with programming language Python
- Strong experience in Docker.
- Good knowledge with any of the Cloud Platform like Azure.
- Must be comfortable working in a Linux environment.
- Must have exposure into IOT domain and its protocols ((Zigbee & BLE ,LoRa,Modbus)
- Must be a good team player.
- Strong Communication Skills

Who are we?

Founded with the mission to radically accelerate enterprises business transformation, JIFFY.ai’s intelligent platform empowers business users to adapt to change and innovate faster. We strive to create applications with delightful user experiences backed up by automated middle and back office capabilities. The platform employs the cognitive capabilities of no-code-based software development, Intelligent Document Processing, Natural Language Processing, RPA, Machine Learning, intuitive user interfaces and AI along with an overarching human-in-the-loop approach to power the next generation of enterprise applications. Explore further on www.jiffy.ai.

Success in the Role:

This role is an opportunity for an Engineering Leader looking for their next growth opportunity. As a leader, you will help us build and scale our team as our product grows and reaches new customers. This role requires technical and interpersonal skills to work with multiple teams, passion for solving problems, a focused approach towards growing people, expertise in product quality, automation and for delivering results.

As an Engineering Director, you will:

Lead the teams that enables our customers to build the middleware and backend of their products using our no code platform. We are a SaaS platform that allows our customers from different domains to build web scale applications online.

In this position, you are responsible for people management and product deliveries. It requires hands on Java and/or Golang development experience. Your responsibilities include

• Hire, mentor and motivate your teams.
• Plan and manage scrums and deliveries.
• Knowledge of cloud deployments, security and scalability concerns.
• Contribute to the design and develop of Java and GoLang based micro services.
• Expertise in scalable systems, including APIs, middleware and database systems.
• Create efficient development, build, packaging and deployment processes for Java and GoLang micro services.
• Review code and enforce best coding, security and test practices.

Work Experience and Skills required:

• Overall 15+ years of experience
• Experience in managing technical teams for 5 years.
• At least 10+ years of Java and/or Golang development experience in the relevant domain
• Worked on a product or SaaS platform
• Good communication and negotiation skills

What is leadership like for this role? What is the structure and culture of the team like?

This role will be reporting to the VP, Engineering. Our team’s focus is on challenging the status quo by innovating in a Jiffy. We believe in building a high performing organization and committing to make our customers successful.

We have cross functional teams organized around different platform components with clear responsibility and accountability. At the same time, engineers with horizontal technical skills like Java and GoLang development report to one leader to bring consistency and best practices across the entire platform.

What are the benefits and perks of working at JIFFY.ai?

• Hybrid Work : We have a hybrid working environment with at least 3 days in the office
• Programmes tailored for our people - People Development programmes, Appreciation programmes, Leadership & Mentorship programmes, Communication Programmes, Engagement programmes (JoyofJIFFYians)
• Workplace practices made for people well-being - Weekend Work Monitor, Low Call/No Call Wednesday, and Knowledge Sharing Sessions.
• Token of Appreciation-Early appraisal guaranteed with best Pay-Per-Performance Policy. Compensation off and overtime benefits are offered
• We appreciate the efforts in bringing in top talents -Our people receive generous monetary benefits for successful referrals as a Referral Bonus.
• Grants- Different allowances and perks are designed to support and benefit JIFFYians.
• Medical Coverage, Retirement, and Parental Leave Plans for All Family Types

About Company

Web: https://www.travelflap.com/

LinkedIn: https://www.linkedin.com/company/travelflap/

TravelFlap Global Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve to live better when we know them. That means understanding, respecting and valuing the diversity of unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

TravelFlap is a New York-based privately owned leading tourism brand with over 15 years of experience in the travel and hospitality domain. The company is driven by the vision to take customers through a journey without boundaries or limitations & to be the world's most recognized and trusted e-commerce tourism company on the globe. TravelFlap.com is a premium-experience travel website. We offer flights to over 3,000 destinations, hotel stays in over 85,000 properties around the world, holiday experiences and much more.

Please find below-mentioned JD

Position: Travel Content Writer Intern

Employment Type: Employee - Full Time

Work Location: Jaipur, Rajasthan ( Work From Office Only)

Notice Period: Immediate - 30 Days only

We are looking for a Content Marketing Writer & Strategist to help us create engaging content and assets to nurture leads and increase brand awareness and conversion. As a key contributor on the marketing team, you’ll develop, write and produce compelling content that tells the BOTTOM FUNNEL story and helps grow our brand and our business. The ideal candidate is someone who thrives in a fast-paced environment, enjoys researching, loves finding the right words to connect with customers and partners and is enthused about the dynamic world of TV and video advertising and technology products

We’re looking for a writer with expertise in multi-platform, multi-format content with an understanding of marketing, SEO and the ability to write to specific audience segments.

If you are interested in:

• Working directly with COO and CEO on strategic decisions

• Delivering Ad-hoc focused and conclusive output on a business use-case

• Defining and tracking KPIs to monitor business health

• Instrumenting alerts for proactive/preemptive actions

• Developing dashboards and automate reporting to drive decision making

• Being involved with / lead many different aspects of a fast growing business (from analytics to marketing to operations to business development and even more)

• Tackling new and different challenges every day

• Having Knowledge of Upwork, Fiverr, Freelance, Getleads, HubSpot, Canva, Jira, Slack, Clickup, Trello

• Create long-form and short-form marketing content, including web copy, e-books, blogs, sell-sheets, pitch decks, newsletters, ad copy, emails, and white papers

• Develop expert knowledge of the company’s products and services and a keen understanding of our product roadmap

• Translate details and product/market knowledge into benefits for users based on their business needs, opportunities, and pain points

• Become an expert in Simulmedia’s messaging & positioning and apply the right voice and tone in marketing content

• Drive cross-functional content projects from start to finish

• Partner closely with teams across Marketing, Sales, Product, Design, and People to collaborate on content and support shared goals

• Craft compelling messages that work best for specific marketing channels (ad campaigns, SEM/SEO, site content, thought-leadership pieces, email/CRM, events, and all other applicable touchpoints)

• Continually test and optimize marketing content

• Evaluate projects using relevant KPIs and engagement and conversion metrics

Qualifications

• 4+ years of experience in a marketing content role, ideally at a B2B-focused company

• Knowledge of the TV advertising space, preferably with experience creating content about streaming, connected TV (CTV) or related technologies and platforms.

• Demonstrated success creating content for different channels and formats (you’ll be asked to share writing samples/your portfolio)

• Exceptional writing and editing skills and able to tailor content to established voice and tone guidelines

• Experience collaborating with sales, demand gen, product, and design teams on integrated campaigns and content-forward initiatives

• Self-starter with excellent organizational skills who can drive content projects from start to finish

• Ability to think strategically, prioritize, and deliver multiple projects with tight deadlines in a rapidly changing environment

• Tech Savvy – Use and embrace technology as a tool to enhance effectiveness; adept at learning new technologies quickly

• Expertise in multi-platform, multi-format content

• An understanding of SEO and the ability to write to specific audience segments

• Excellent communication skills

• Keen eye for detail

Bonus points if you:

• Worked in an e-commerce startup or scale-up

• Worked on digital marketing projects (Google Ads, Facebook Ads etc)

And you are:

• Individual Contributor

• Curious about web-services and D2C start-ups

Benefits :

• Opportunity to work on highly challenging international projects.

• Opportunity to travel & work with International clients.

• Flexible and friendly work environment

• Great organisational culture, focus on employee's well-being.

• Work-life balance.

• Be part of the best place to work for certified company

We take tremendous pride in maintaining a high bar for employees and fostering a strong team environment. While we work hard every day, we also believe in relaxing together with lots of team activities. We have an unlimited vacation policy, tuition reimbursement, and no employee financial contribution for medical, dental, and vision benefits. We offer competitive salaries, stock options, and an annual bonus based on performance.

Headquarters : Gurgaon, Haryana

Year founded : 2015

Work Location : Gurugram

Job Description –

Job Role - Software Developer Frontend

Key Capabilities

• Developing new user-facing features using React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers
• Knowledge of isomorphic React is a plus  

If you think you are one of them then please reply with your interest and we will take your candidature ahead for the next level of evaluation. Below information would be appreciated more:

Current CTC:

Expected CTC:

Notice Period:

Update Resume: please attach

Looking forward to taking you to the next level of technology.