Quality Assurance Lead - Muelsoft

Responsibilities

• Provide technology contributions in
• Working in an agile development environment
• Translating business requirements into low-level application design
• Application code development through a collaborative approach
• Doing Full-scale unit testing
• Applying test-driven and behaviour-driven development (TDD/BDD) QA concepts
• Applying continuous integration and continuous deployment (CI/CD) concepts

Soft Skills

• Should be able to contribute as an individual contributor
• Should be able to execute his/her responsibility independently
• Excellent problem-solving skills and attention to detail.
• Focus on self-planning activities
• Firm with communication skills

Mandatory Skills

• Java, Spring Boot, Python and relational / non-relational databases
• Container orchestration - Kubernetes, Docker
• Development experience in Linux environment
• Modern SDLC tooling (Maven, Git)
• Micro services design-oriented application development and deploying the same using Container orchestration in the cloud environment
• Understanding CI/CD pipeline & related system development environment

Nice-to-have Skills

• Front-end technologies (JavaScript, HTML5, CSS, Angular)

• Creating a positive onboarding experience for new clients.
• Manage daily activities and tasks for clients by Line Manager
• Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
• Responding to clients' requests as they arise in real time
• Maintaining an accurate record of all necessary documents pertaining to the brand.
• Coordinate with various internal teams to deliver Creative, Data Analytics, Tech and Operational Services
• Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
• Upsell! Always be on the lookout to identify opportunities and convert them to grow revenue
• Ensure that projects are completed on time and within budget.
• Coach and support team members to help them meet departmental goals
• Take responsibility for the quality of work, the accuracy of brief and the team’s output
• Maintain weekly, fortnightly and monthly reports 
• Meeting clients to discuss strategy and report on progress
• Keep ahead of industry’s developments and apply best practices to areas of improvement
• Maintain an orderly workflow according to priorities

BECOME A PEOPLE’S PERSON!

• Exhibit strong leadership skills and motivate-inspire your team members
• Stick to the client’s brief and the agreed process to deliver effectively
• Utilize your team’s productivity keeping the Scope Of Work and allocated budget
• Be all ears to Account Managers and mentor to get the best performance possible

IMPROVE THE PROCESS!

• Relentlessly work on improving the internal processes while solving problems along the way

COMMUNICATE AND COLLABORATE!

• Manage all business communications
• Become a link for the internal team and make sure the process is consistently followed until the project is completed as per the client’s brief

SKILLS WE DESIRE

• Develop and maintain existing client relationships.
• Excellent organizational and time management skills.
• Strong analytical and problem-solving skills.
• Effective communication skills.
• A+ presentation skills (making PPTs included)
• Natural attention to detail
• Financial management and commercial acumen
• Advanced software skills including Word, Excel, PowerPoint, Visio, MS Project (or equivalent Project management tool).

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Job description

• Defining business requirements and reporting them back to stakeholders
• Understanding tasks and creating BRDs(Business Requirement Documentation)
• Creating Functional Specification Documents
• Understanding requirements as communicated by business stakeholders
• Understanding stakeholder briefs clearly and propose suitable solutions in consultation with the team
• Build the required project documentation, workflows and FSDs(Functional Specification Document), SRS(Software Requirements Specification)/SOWs(Scope of Work) in collaboration with the stakeholders for the project
• Maintain the SRS documentation during the course of the project
• Understand and manage change requests
• Develop and actively collaborate with project managers and the team on plans and provide weekly status and tracking reporting on the health of the project.
• Provide clear, consistent and timely messaging; both verbal and written; within the team and to technology and business leadership; facilitate effective and timely meetings
•  
• Qualifications and skills

   

  • Minimum 1 year of experience with projects on NodeJs or similar backend technologies
  • Understanding of Microservices Architecture

Must have Experience of UI testing using Automation tools like Selenium for Web and , Appium for Mobile application. • Must have clear understanding about Selenium/Appium Architecture, Page Object Model, Page Factory designs, Singleton and Builder Design Pattern • Good Experience of using locators (CSS/Xpath), Action Interface, JavaScript Executor • Have good exposure in validating API’s using any tool such as Postman/SoapUI • Basic understanding of API testing using Rest Assured. • Basic understanding of BDD concept with Cucumber as Tool • Experience with TFS/ GitHub • Must have Knowledge of TestNG/Junit . • Must have Programming languages knowledge: Java with strong knowledge of OOPS concept,Exception Handling, Reflection, Serialization and Collection Framework • Must have worked with following technologies Extent Report, Apache POI, Log4J, JSON • Experience of working with any of the databases (e.g.: MSSQL, PostgreSQL, Mongo Db etc.) • Knowledge of Maven, Jenkins and Docker or equivalent CI/CD • Must have good Manual testing experience of STLC, creating test scenarios, test cases with different test design techniques, Logging defects • Strong team player, flexible and should be able to shape up with different teams. • Demonstrated ability to focus and complete multi tasks on time. • Above average communication and should be able to explain architecture of current project. • Working experience in testing the AUT developed/delivered with Agile project framework. • Hands on experience on at least one Test Management or Defect Management tool for example ALM, JIRA, or any Microsoft tool etc. If this role sounds exciting to you and fulfil your future goals, then we would love to hear from you.