QA Manual - 5 Openings

ICL Immigration is a specialized immigration consultancy, that assists people in their journey to live, work, study and settle in New Zealand. Known for our custom solutions, clear pricing, and strong commitment to our clients, we aim to be a reliable guide in your adventure to new horizons.

We're looking to grow our online presence and attract more clients, and to do this, we’re seeking an experienced Digital Marketer to join our team. This person will be a key player in a small team, taking charge of bringing in new clients and playing a crucial role in increasing our revenue. Join us to shape the digital journey for countless individuals seeking new opportunities in New Zealand.

Responsibilities:

Strategy Development:

• Formulate comprehensive digital marketing strategies focusing on lead generation, conversion optimization, and overall brand visibility.
• Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Minimise CPA through regular testing and optimizing advertising campaigns on different platforms.

Sales Funnel Management:

• Oversee the end-to-end sales funnel, from client awareness to conversion, ensuring a seamless and impactful client journey.
• Monitor and analyze funnel metrics, iterating and refining strategies based on data-driven insights.
• Create and optimize landing pages, applying A/B testing and other techniques to maximize conversion rate.

SEO & Organic Growth:

• Conduct thorough SEO audits, identifying areas for on-page and off-page optimization.
• Implement SEO best practices, including keyword research, link building, and content optimization, to improve organic search rankings.
• Ensure the website is always up-to-date, user-friendly, and loads quickly and correctly on all device types.

Email Marketing:

• Design, create, and manage email campaigns targeting potential clients and existing clients.
• Monitor and analyze the performance of email campaigns, making adjustments for better engagement and conversion.

Social Media Management & Content Creation:

• Develop, write, and edit engaging content for our website, blog, and social media platforms.
• Create visual content, including graphics and videos, to complement written content.
• Manage and grow our presence across all relevant social media platforms.
• Schedule, post, and engage with users to build a vibrant online community.

Analytics and Reporting:

• Utilize tools like Google Analytics to monitor website traffic, user behaviour, and campaign performance.
• Provide regular reports on digital marketing efforts, highlighting successes, areas of improvement, and recommendations.
• Work closely with cross-functional teams, ensuring alignment of digital marketing activities with overall business objectives.
• Produce regular reports showcasing digital marketing performance, along with insights and recommendations for continuous improvement.

Requirements:

• 5+ years experience in digital marketing with a strong focus on PPC advertising.
• Proven track record in crafting and executing SEO strategies that yield significant organic growth.
• Adaptability and a flexible attitude to take ownership is critical for this role.
• Strong understanding of the latest digital marketing trends, tools, and best practices.
• Exceptional analytical, organizational, and communication skills.

Benefits & Compensation:

• Competitive base salary.
• Attractive incentive and bonus structure tied to performance and client acquisition metrics, ensuring that your dedication and hard work are well rewarded.
• Opportunities for continuous learning and professional development.

If you're passionate about digital marketing and are eager to drive growth in a vibrant and impactful industry, we want to hear from you! .

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Key Responsibilities:

Strategy Development

Develop and execute comprehensive SEO strategies aligned with business goals and objectives. This involves conducting thorough keyword research, competitor analysis, and industry trends assessment to identify opportunities for organic growth.

On-Page and Off -Page Optimization with link building

Optimize website content, meta tags, headings, and internal linking structure to enhance relevance and improve visibility on search engine results pages (SERPs).

Manage off-page SEO initiatives, including building high-quality backlinks from authoritative websites through outreach, content partnerships, and directory submissions. Implement link-building strategies to improve domain authority and increase organic traffic.

Technical SEO Management

Conduct technical audits of website infrastructure and address technical issues that may impact search engine rankings, such as site speed optimization, mobile responsiveness, crawl errors, and schema markup implementation. Collaborate with web development teams to implement technical SEO enhancements.

Content Strategy and Optimization

Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user search intent. Optimize existing content and identify opportunities for new content creation based on keyword research and industry trends.

Performance Monitoring and Reporting

Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, backlink profile, and conversion rates. Generate regular reports and dashboards to provide visibility into SEO performance and ROI. Use data-driven insights to identify areas for improvement and optimization.

Algorithm Updates and Industry Trends

Stay abreast of search engine algorithm updates, industry trends, and best practices to adapt strategies accordingly and maintain competitiveness in search results.

Client Communication and Team collaboration

Serve as the primary point of contact for clients regarding SEO initiatives, provide updates on campaign progress, address concerns, and offer strategic recommendations for improvement.

Work closely with cross-functional teams, including web developers, designers, content creators, and digital marketers, to ensure seamless integration of SEO efforts with overall digital marketing strategies.

Requirements:

• Any Bachelor's degree in marketing, business, computer science, or related field.
• 3 - 5 years of experience in SEO, with a focus on content optimization
• Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
• Strong analytical skills and the ability to interpret data and insights to make informed decisions.
• In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.
• Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

Responsibilities:-

• Responsible for maintaining accurate financial records and transactions
• They prepare financial statements, including income statements and balance sheets
• Accountants analyze financial data to identify trends and provide insights for decision-making. They assist in budgeting, forecasting and monitoring actual performance against targets
• Tax compliance is a key responsibility, including preparing and filing tax returns. Accountants coordinate and facilitate internal or external audits
• They utilize accounting software and generate reports. Compliance with financial regulations and reporting to regulatory bodies is part of the accountant's role
• Assessing financial risks and proposing strategies for mitigation is important. Provide financial advice and guidance based on analysis and market trends
• Visit our client office and collect payments

Requirements:-

• A minimum of 1 year of experience in finance and accounting
• A bachelor's or Master's degree in a relevant Accounting field or a professional accounting qualification
• Proficient in Tally and Management Information Systems(MIS)
• Should have Excellent communication
• Strong knowledge of accounting principles, financial reporting standards, and tax regulations. Analytical skills to interpret financial data and identify patterns
• Effective communication skills for conveying financial information. Proficiency in accounting software and spreadsheet applications
• Problem solving abilities to identify and address financial issues. Technical proficiency in MS Office suite
• Male candidates apply

Job Description:

We are looking for a Big Data Engineer who have worked across the entire ETL stack. Someone who has ingested data in a batch and live stream format, transformed large volumes of daily and built Data-warehouse to store the transformed data and has integrated different visualization dashboards and applications with the data stores.    The primary focus will be on choosing optimal solutions to use for these purposes, then maintaining, implementing, and monitoring them.

Responsibilities:

• Develop, test, and implement data solutions based on functional / non-functional business requirements.
• You would be required to code in Scala and PySpark daily on Cloud as well as on-prem infrastructure
• Build Data Models to store the data in a most optimized manner
• Identify, design, and implement process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.
• Implementing the ETL process and optimal data pipeline architecture
• Monitoring performance and advising any necessary infrastructure changes.
• Create data tools for analytics and data scientist team members that assist them in building and optimizing our product into an innovative industry leader.
• Work with data and analytics experts to strive for greater functionality in our data systems.
• Proactively identify potential production issues and recommend and implement solutions
• Must be able to write quality code and build secure, highly available systems.
• Create design documents that describe the functionality, capacity, architecture, and process.
• Review peer-codes and pipelines before deploying to Production for optimization issues and code standards

Skill Sets:

• Good understanding of optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and ‘big data’ technologies.
• Proficient understanding of distributed computing principles
• Experience in working with batch processing/ real-time systems using various open-source technologies like NoSQL, Spark, Pig, Hive, Apache Airflow.
• Implemented complex projects dealing with the considerable data size (PB).
• Optimization techniques (performance, scalability, monitoring, etc.)
• Experience with integration of data from multiple data sources
• Experience with NoSQL databases, such as HBase, Cassandra, MongoDB, etc.,
• Knowledge of various ETL techniques and frameworks, such as Flume
• Experience with various messaging systems, such as Kafka or RabbitMQ
• Creation of DAGs for data engineering
• Expert at Python /Scala programming, especially for data engineering/ ETL purposes

• Develop new user-facing features
• Build reusable code and libraries for future use
• Ensure the technical feasibility of UI/UX designs
• Optimize applications for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end services
• Collaborate with other team members and stakeholders

• Strong understanding of JavaScript, its quirks, and workarounds
• Basic understanding of web markup, including HTML5 and CSS3
• Good understanding and the knowledge of advanced JavaScript libraries and frameworks such as AngularJS, KnockoutJS, BackboneJS, ReactJS, DurandalJS etc.
• Good understanding of asynchronous request handling, partial page updates, and AJAX
• Proficient understanding of cross-browser compatibility issues and ways to work around such issues
• Familiarity with JavaScript module loaders, such as Require.js and AMD
• Familiarity with front-end build tools, such as Grunt and Gulp.js
• Proficient understanding of code versioning tools, such as Git
• Good understanding of browser rendering behavior and performance

Lunavo Labs is a US-based remote software product experience company headquartered in SanDiego, California. We are a bunch of technology enthusiasts from all over the world. We are called Lunavo because we believe that it is possible to bring the Moon to the Earth. We believe in making things possible. We are passionate about executing products with agile lean processes that work to create product experiences that drive results. We have created an ecosystem of talent spread across geographies and agile design and development processes to create software that delivers value for our clients. (www.lunavolabs.com)