QA Automation

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

·        The primary responsibility of the candidate will need to Design technical offer based on client requirement,

·        Quotation Submission within deadline and do needful revision based on inputs.

·        Follow up with Sales team/clients regarding submitted offer and queries.

·        Maintain healthy relation with vendors and other associated members.

·        Provide support and product knowledge to sales and project executions team.

·        Other miscellanies office work, Comfortable using a computer for various tasks.

We have an excellent opportunity in our Business Development Team. This is a full-time on-site role for a Senior Business Development Executive located in Mumbai. The Senior Business Development Executive will be responsible for generating new business opportunities, lead generation, managing accounts, and daily business operations within the company.

PFB the Job & Company details for your review

Job Position: Senior BDE

Job Description:

• Finding Key Contacts from the Targeted Accounts / Region. 
• Identify the various stakeholders within the targeted organization and understand how to gather key information like reporting structure, budget cycles & building relationships with key stake holders. 
• Networking and Initiating Dialogues with Senior Executives in Corporate (CPO, V.P, Directors Etc.). 
• Recognize the decision makers and generate Interest among them Via Phone Calls and Emails. 
• Develop presentations and proposals for key accounts in line with client requirements. 
• Engage with prospects on an on-going basis for requirement gathering and relationship building throughout the sales cycle. 
• Provide strategic inputs for the business based on interactions with prospective customers. 

Job Requirements: 

Experience: 2+ years 

• Presales / Lead Generation.
• Experience with international prospects / clients (especially North America & Western Europe).
• Delivering demos and hosting pre-sales calls will be strongly preferred.
• Handling annual / quarterly sales quota with proven track record.

Skills Required:

• Confident & goal-oriented team player with good grip on the English language. 
• Powerful verbal, written, presentation, facilitation, communication, relationship building, social networking skills. 
• Strategic, analytical and problem solving mindset. Must have an aptitude for analytical concepts and critical thinking. 
• Ability to work independently and proactively in a dynamic environment. 
• Ability to grow and handle more responsibility / accountability 
• Should be com be comfortable working in flexible shifts timings, as will be handling a Specific Territory in International Market from Mumbai. 
• Preference will be given to those who have basic understanding of IT. 

Preferred:

• Fairly Tech background. 
• Selling experience in the IT services / products domain. 
• Experience in consultative selling is a big plus.

B.S. in software development, computer science or related field (Equivalent experience also accepted) 

·  1+ years of relevant work experience in software development and design.  

·  Deep understanding of computer science fundamentals (e.g, algorithms and data structures).  

·  Deep understanding of JavaScript or TypeScript and at least one JS UI framework React ·  
Deep understanding of Node.js and at least one Node server framework (Express, NextJS, NestJS). 

·  Deep understanding of the full software development lifecycle. 

·  Experience designing/implementing/integrating with APIs.  

·  Solid understanding of database systems (MySQL, PostgreSQL, SQLServer).  

·  Solid understanding of Git and managed source control services like GitHub. 

·  Experience working within Agile software development teams. 

·  Foundational knowledge of Amazon Web Services (AWS). 

·  Excellent written and oral communication skills. 

About the Organization

Real Estate Syndicators leverage SyndicationPro to manage billions in real estate assets and thousands of investors. Growing at 17% MoM,  SyndicationPro is #1 Platform To Automate Real Estate Fund Raising, Investor Relations, & Close More Deals!

What makes SyndicationPro unique is that it is cash flow positive while maintaining a healthy growth rate and is backed by seasoned investors and real estate magnates. We are also a FirstPrinciples.io Venture Studio Company, giving us the product engineering, growth, and operational backbone in India to scale our team. 

Our story has been covered by Bloomberg Business, Yahoo Finance, and several other renowned news outlets. 

Why this Role

We are scaling our Customer Support & Success organization and you will have the opportunity to see how the systems and processes are built for an SaaS company that is rapidly scaling. Our Customer Support & Success Team is led by expierened SaaS Operators who can provide you the guidance and mentorship to growth quickly. You will also have the oppurtunity for faster than normal promotion cycles. 

Roles and Responsibilities

• Work on Migrating sensitive customer data from a third-party investment platform or Excel to SyndicationPro with minimal supervision.
• Understand the client’s needs and set up the SyndicationPro platform to meet customer expectations.
• Analyze customer expectations and data to share an expected completion time.
• To manage multiple migrations at the same time to ensure migrations are completed within the stipulated time.
• Work closely with internal and customer-facing teams to deep dive on a customer migration request and workflow using our systems to ensure nothing falls to the bottom of the to-do list
• Reviewing data for deficiencies or errors, correcting any incompatibilities, and checking the output.
• Keep current on product releases and updates

Desired candidate profile:

• Proven data entry or Migration work experience will be an asset
• Experience with MS Office and data programs
• Attention to detail
• Confidentiality
• Organization skills, with an ability to stay focused on assigned tasks

Expectations from the candidate:

• 0-2 years of experience. Prior experience in SAAS environments will be an added advantage
• Resolve processing migration problems working with the technical team
• Pay attention to detail to maintain Data accuracy 
• Self Motivated and willing to excel in strict /short deadline
• Have the ability to multitask as needed and time management skills
• Must be comfortable working during night shifts.
•  

Passion for all things Mobile and have built complex Mobile Applications with React Native for at least 2 years. Have shipped apps on either the iOS App Store or Android Play Store, and are intimately familiar with their workflows. Comfortable with jest for writing unit and integration tests / appium for end-end testing. Intuition for usability and UI design, with an ability to balance polish with the constraints of timing and scope. Curiosity to remain updated with the newest technologies and frameworks. Comfort with any of WebRTC/Backend Stack/React JS is a strong plus. Most importantly, love coding!

•  5-10 years of experience in building API services using NodeJS Express and related frameworks
• Expert level understanding of NodeJS asynchronous runtime
• Expert level understanding of Javascript concepts on callbacks and closures
• Experience with Postgres, NoSQL, Redis, and Firebase real-time database
• Experience with AWS services like Elastic Beanstalk, Cloudfront, S3, EC2, Lambda, API Gateway, SQS, etc
• Understanding of patterns and techniques for building scalable back-end infrastructure including caching, rate limiting, authentication, and authorization schemes.
• Experience in building highly scalable and high throughput services with millisecond response times
• Experience working in a collaborative team environment
• Excellent communication & interpersonal skills
• Willingness to learn and pick up new technology along with patience to mentor

Bonus skills – 

• Experience with Elastic Search, Puppeteer
• Experience writing unit test