Product Manager

Key Responsibilities: 

• Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures. 
• Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities. 
• Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach. 
• Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling. 
• Assist in creating content calendars and ensuring timely content delivery across all platforms. 
• Apply SEO best practices to content and continuously optimize for improved visibility and traffic. 
• Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives. 
• Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership. 
• Analyze content performance metrics and audience engagement to refine content strategies and improve impact. 

The right candidate for this role must exhibit: 

• Excellent verbal and written communication skills. 
• Experience writing/editing troubleshooting, procedural information, and reference information. 
• Ability to simplify complex technical topics into engaging content. 
• Familiarity with standard style guides and their recommendations. 
• Have a functional knowledge of SEO concepts. 
• Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva). 
• Understanding of SEO, content structuring, and keyword research. 
• Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment. 
• Familiarity with technology and other technical concepts from a variety of industries is an advantage 

Education And Experience 

• Mastery of the English language  
• Excellent communication, writing, and editing skills 
• An interest in technology and software 
• A positive, can-do attitude 
• A desire to learn and be mentored 
• Minimum 2-3 years of relevant technical copywriting work experience 

Industry: IT Services & Consulting 

Functional Area: Marketing & Communication

Mandatory

·  Candidates must have substantial applicable IT experience, extensive development, programming experience in Java/ Dotnet / VB or other Web Application Development

·  Strong experience in DB (PostgreSQL, SQL server) Web Services using Restful, any.

Objectives of this Role

• Drive the product and business-planning process across cross-functional teams of the company
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate to-market plans

Daily and Monthly Responsibilities

• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates TrustCheckr and its features across primary market segments

Skills and Qualifications

• Bachelor’s degree in product design or engineering or MBA
• Strong experience in a SaaS/Identity Space/Fintech is a plus
• 1 to 2 years of experience

Responsibilities and Duties:

● Java/Java EE application development while providing expertise in the full software development

life cycle, from concept and design to testing.

● Contribute to all phases of the development life cycle

● Write well designed, testable, efficient code

● Ensure designs are in compliance with specifications

● Prepare and produce releases of software components

● Support continuous improvement by investigating alternatives and technologies and presenting

these for architectural review

Required Skills:

● Should have strong knowledge of Core Java and OOPS concepts

● Sound knowledge of Web application development fundamentals and have worked on Servlets,

JSP and any MVC framework

● Strong analytical and reasoning skills and ability to learn and unlearn new technology on back

end as well as on front end

● Ability to understand functional and requirement specifications and transform them to solution

● Understand the client’s problem domain and suggest and implement solution which brings value

to the business

● Can estimate, develop and deliver project from start to end

● Should have professional service experience with any product

● Experience working with onshore team and ability to communicate with clients and stakeholders

● Ready to travel onshore

● Sound knowledge of RDBMS

● Can communicate well with clients and collaborate with cross functional team to deliver high

quality deliverable

● Should have knowledge of Agile/Scrum methodology

● Ability to work on microservices

Why Work at Staunchsys:

● Family Health Cover & Accidental Insurance

● Constant Learning

● Competitive Pay

● Flexible work timings

● 5 days working

● Complimentary Lunch & Snacks

● Personal accident insurance policy

● Encashment facility for both PL & SL

·      Conducting in-depth research on industry-related topics in order to develop original content.

·      Developing content for blogs, articles, product descriptions, social media, and the company website.

·      Assisting the marketing team in developing content for advertising campaigns.

·      Proofreading content for errors and inconsistencies.

·      Editing and polishing existing content to improve readability.

·      Conducting keyword research and using SEO best practices to increase traffic to the company website.

·      Creating compelling headlines and body copy that will capture the attention of the target audience.

·      Identifying customers’ needs and recommending new content to address gaps in the company current content.

·      Produce well-researched content, primarily research reports coming from data coming from our platforms

·      Own the brand value stories Promilo for 2023

·      Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)

·      Work with Digital marketing team to run campaigns using the brand thought leadership reports

·      Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).

·      Ensure consistency in the form of tone and style

We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.  

• Gather the user requirements in collaboration with the Product Owner and Manager.
• Prepare and present the rough drafts to internal teams.
• Assist in translating best practices that lead to targeted organic user experiences.
• Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
• Help identify design problems and devise elegant solutions.
• Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
• Take a user-centered design approach and rapidly test and iterate your designs.
• Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
• Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
• Work with front-end developers and designers in all aspects of UX development.
• Perform research, evaluations, and validations of moderate complexity.
• Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
• Perform usability/heuristic evaluations and validations across the product or solution life-cycle.

            Minimum Eligibility:

• Minimum 3 -4 years of experience in SEO and PPC
• Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
• Creative and Artistic nature.
• Knowledge of PPC and automation platforms would be ideal
• Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
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