Product Manager

About HighLevel:

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel- https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:

We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

About the Team:

Currently we have millions of sales funnels, websites, attributions, forms and survey tools for lead generation. Our B2B customers use these tools to bring in the leads to the HighLevel CRM system. We are working to continuously improve the functionality of these tools to solve our customers’ business needs. In this role, you will be expected to be autonomous, guide other developers who might need technical help, collaborate with other technical teams, product, support and customer success

About the Role:

HighLevel Inc. is seeking a Program Manager for our Real Estate & Home Services sectors. This role will focus on analyzing client requirements, leading programs across product areas, and collaborating with various product teams to ensure alignment and progress. The Program Manager will report progress to senior leadership, measure program efficacy, plan and execute user education and acquisition initiatives, and support various internal teams to increase market share in the Real Estate & Home Services niches.

**Type**: Full Time (Remote in India)

Responsibilities

• Analyze requirements from clients operating in Real Estate & Home Services niches.
• Consolidate these requirements and lead programs across product areas in collaboration with various product teams.
• Report progress to senior leadership and other departmental leaders.
• Measure the efficacy of the programs, growth in said niches, NPS & C-SAT for these segments.
• Plan and execute user education initiatives for clients in said niches to boost user engagement.
• Plan and execute user acquisition initiatives in said niches to grow adoption.
• Support affiliates, trial engagement, customer success, account management, marketing, and product marketing/education teams in increasing our market share in said niches.
• Conduct daily user interviews with customers in said niches and provide structured, concise product feedback to product managers and dev leads.
• Work across the organization to improve our platform for the real estate & home services industry.

Requirement

• Strong analytical skills to understand and consolidate client requirements.
• Excellent program management skills, with a proven track record of leading programs across multiple product areas.
• Effective communication skills to report progress and collaborate with various teams and senior leadership.
• Ability to measure program efficacy using key metrics such as NPS & C-SAT.
• Experience in planning and executing user education and acquisition initiatives.
• Strong interpersonal skills to conduct user interviews and gather product feedback.
• Ability to work across the organization and align teams to improve the platform for specific niches.
• Understanding of the workings of a B2B SaaS business.
• Deep understanding of data & analytics.
• Demonstrable experience in running experiments and proving/disproving hypotheses.

Additional Skills

• Experience in the Real Estate & Home Services industries.
• Familiarity with SaaS platforms and tools relevant to these niches.
• Proficiency in using analytics tools to measure program success and user engagement.
• Experience working with marketing, customer success, and product teams to drive user adoption and satisfaction.
• Ability to lead without formal authority and guide teams to achieve program goals.
• Understanding of user behavior and engagement strategies.

About High Level:

Founded in 2018, HighLevel Inc. is a B2B SaaS Platform catering to Marketing Agencies. We aim to provide a comprehensive solution for marketing agencies, offering cutting-edge tools and seamless client service. Our diverse clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center/Sales agencies, and freelancers. We serve various niches such as real estate, dental & medical, local businesses, e-commerce, professional, and field services.

Our platform encompasses a wide range of products, including CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments, and more. Currently, we support over 20,000 agencies and 220,000 small & medium businesses. Our remote team of 300+ professionals operates across 15 nations.

About the role:

We are seeking a talented and experienced Product Manager to join our team and drive the  development of our workflow automation capabilities.

Our Automation product serves over 120,000 monthly active accounts, automating more than 250,000 tasks per month through over 2 million executions. We aim to be the go-to automation platform that empowers individuals and businesses of all sizes to harness the full potential of automation and accomplish more in less time. As a PM, you will play a critical role in shaping the future of our product and SMBs in general.

As a Product Manager specializing in Workflow Automation, your role would involve overseeing the development and management of workflow automation products within the platform. You will work closely with cross-functional teams, including engineers, designers, marketers, and customer success to define, prioritize, and deliver innovative solutions that enable customers to streamline and automate their business processes.

Your roles & responsibilities:

Strategy & Vision:

• Establish the strategic direction and vision for High Level's workflow automation
• product features.
• Make informed decisions about product roadmaps based on market trends,
• customer needs, and competitive landscape.

Product Planning and Roadmap:

• Collaborate with stakeholders to identify and prioritize user requirements and feature enhancements.
• Collaborate with customers to identify their needs and current challenges, which would feed forward into the Product planning process.
• Develop and maintain a detailed product roadmap for workflow automation, aligning it with the company's overall product strategy and goals.

Requirements Definition:

• Conduct user research, interviews, and data analysis to gather insights and
• identify pain points.
• Translate user needs into clear and actionable product requirements, user
• stories, and acceptance criteria.

Product Development and Launch:

• Collaborate with engineering and design teams to ensure timely and high-quality
• product delivery.
• Plan and execute product launches, including creating go-to-market strategies,
• coordinating marketing efforts, and driving user adoption and engagement of workflow automation features

Stakeholder Communication:

• Communicate product plans, progress, and updates to internal teams and
• stakeholders, including executives.
• Act as a subject matter expert on workflow automation, providing guidance and
• support to internal teams and external customers.

Performance Monitoring and Analysis:

• Define and track key product metrics to evaluate product performance and drive
• data-driven decision-making.
• Monitor customer feedback and conduct competitive analysis to identify areas for What we’re looking for;
• improvement and address customer pain points.

Domain Knowledge: Strong understanding of workflow automation concepts, technologies, integration frameworks and market trends.

Technical background: Ability to comprehend technical specifications, APIs, and integration frameworks. Comfort working with developers and understanding their requirements and constraints.

Analytical Skills: Excellent analytical and problem-solving skills. Ability to use data and metrics to drive product decisions and measure product success.

Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and concepts to both technical and non-technical stakeholders.

Leadership and Collaboration: Strong leadership skills to drive the product vision, influence cross-functional teams, and work collaboratively in a fast-paced, agile environment.

User-Centric Mindset: Deep empathy for users and a strong passion for delivering exceptional user experiences.

Business Acumen: Understanding business models, market dynamics, and competitive landscape. Ability to align product decisions with business goals and drive product success.

Experience;

1. Minimum 2+ years as a Product Manager, preferably in SaaS, with expertise in workflow automation or related fields.
2. Bachelor's degree in computer science, engineering, business, or a related discipline.
3. Experience in building integrations for automation platforms (e.g., Zapier, Integromat, PabblyConnect, n8n) and familiarity with ETL pipelines or serverless/cloud functions are desirable but not mandatory.

Indicative Interview Process:

Please note that the sequence and number of rounds may vary based on candidature, interim feedback, and role requirements.

Step 1: Introductions & Exploratory Call, duration 30 mins

The step aims to introduce High Level to you and help answer questions about our Vision, Mission, & Roadmap and get to know you better!

Step 2: Product Round - Case study, duration 60 mins

This round assesses your product management skills and abilities across various dimensions, such as strategic thinking, process understanding, product judgment, and problem-solving.

Step 3: Tech Round, duration 60 mins

The goal of this is to understand your understanding of tech systems and your stakeholder management skills.

Step 4: Cultural Fitment Round, duration 60 mins

The goal is to assess cultural fit by discussing values, behaviors, traits, and other relevant aspects to ensure alignment between the candidate and the company's culture

Step 5: Compensation Communication, duration 30 minutes

This step focuses on sharing the offer details, including role, level, expectations, and compensation, based on previous discussions.

Why should you join us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories like fashion and lifestyle; food and FMCG, home and decor and beauty and wellness. They are a team of experienced entrepreneurs, marquee investors, and industry professionals who have expertise and experience in building some of the most popular brands in the country. They partner with passionate entrepreneurs to combine their collective learning and experience with data science, digital ethnography, and technology. platforms to build brands that connect to the new generation of Indian consumers.

What you’ll be doing

• Work with brand entrepreneurs to create and implement a forward looking product strategy. Influence technology choices and business strategy in creating multiple D2C brands across Food, Fashion, Home, Beauty and more simultaneously.

• Convert brand proposition into digital user experiences covering pre and post purchase journeys across channels such as D2C, Social Media, Whatsapp, Marketplaces and Metaverse by understanding business economics of brands in their first 1000 days.

• Raise the bar on customer empathy & quality of what we deliver, work with small & high performance teams to build products, managing a fast-paced agile delivery model.

• Analyse macro trends on user behaviour and adoption, predict technology shifts to identify innovative (sometimes first to market) product features and work with multiple tech startups to drive metrics and time to market.

• Talk the data language and drive a working environment fostering data driven decision making while running experiments, identifying gaps and prioritization.

Requirements

• Entrepreneurial mindset with acute understanding of product market fit for every brand with ability to decide when to scale or sunset experiments/initiatives.

• Demonstrated ability to think strategically about business, product and technology and come up with immediate & market first product propositions.

• End to end product development functional knowledge cutting across digital shopping journeys, marketing, contact centre operations, payments etc

• Track record of building and delivering high-quality digital products and complex roadmaps, ideally across multiple product categories with geo-distributed teams

• Ability to provide clarity, cut through clutter and being decisive on priorities and metrics.

• Ability to excite people through communication and presenting data in most the ambiguous situations.

• Ability to define short term goals & metrics (sometimes on a weekly basis) and align teams on how-lists.

• Passion for technology and pro-activeness in developing and/or integrating home developed or 3rd party applications.

JOB RESPONSIBILITIES

1) Lead a team of 6-10 Product Managers and Design team members to build cutting-edge Vision products for the AI Cataloging space.

2) Create a world-class Self Serve SaaS Product experience with data analysis at its center.

3) Lead the Web, Mobile and API experience of the AI product stack.

4) Talk to users - Large and Small to better understand their needs and motivations.

5) Project management to align the technology team and ship products.

6) Stay up to date with the latest research in Computer vision and best product practices and bring the most important features

7) Prioritization and Roadmap Management, Work alongside all stakeholders to represent a true picture of priorities and future initiatives.

8) Diving deeper into the data to identify opportunities and learnings.

JOB REQUIREMENTS

1) BTech/MBA degree in Computer Science, Engineering, or a related subject from a Tier-1 institute (Mandate)

2) 3+ years of experience leading Product team in high growth Product companies

3) 5+ years of Product Management experience in growth startups or Product companies

4) Extremely self-motivated and autonomous. You'll be given direction but it's on you to figure out how to proceed.

5) Analytical. You should have plenty of experience looking at the data to inform your decisions.

6) Strong product intuition. You need to have an informed opinion to build a product from scratch.

7) Systems thinker. You should understand how even the smallest change affects the entire system.

8) Super detail-oriented. Small errors or oversights should jump off the screen for you.

9) Team champion. We're serious about our work, but that doesn't mean we can't have fun together. :)


Education Mandatory: IIM, IIT, BITS

We are aiming to provide good digital learning solutions to K12 students. Providing Quality learning experience is our Motto.

You will be responsible for certain sections of the product, taking entire ownership. You should be proactive with the short term and long term vision for the product and should be able to lay the roadmap to deliver the same. Cross functional management is an important aspect of this role.

You are expected to do the following things

• Solve user problems and make the user’s life easier by providing value driving solutions.
• Collect requirements using multiple techniques and prioritize them according to the relevant factors contributing to the business vision.
• Make Product Roadmaps and plan the deliveries of the product features.
• Take user interviews for requirement gathering and taking feature wise feedback.
• Should be able to create design wireframes for clear communication with designers and other stakeholders
• Should get the high fidelity designs done with the help of the design team. Involve yourself in the UI/UX process.
• Ensure timely product deliveries and app releases.
• Work on Agile product development, create Product Backlogs and User Stories. Write proper PRDs.
• Prioritize user stories and discuss the same with the engineering and QA team
• Analyse the product/feature performance through metrics and follow a data driven approach.
• Interact with the Testing Team and facilitate the proper issue resolutions.
• Continuously interact with the management, stakeholders, marketing and operations team for various product related decisions.

• Should have strong analytical skills.
• Decent Technical knowledge of Client and Server Functioning.
• Good UI/UX knowledge.
• Should have good presentation skills.
• Should have good written and verbal skills.
• Should be passionate to take up challenges and try to provide apt solutions.
• Experience in Agile methodology for product development detailing Epic, User Stories,managing scrum etc.
• Cross functional experience and managing interactions with various teams
• Should have prior Product Management experience of 2 years.

We are looking to hire multiple Technical Product Manager at different levels for our team in Bangalore. If you are excited about building products that will be used by millions of consumers worldwide, building products for brands that you can be proud to show to your family and friends - you need to join us! This position reports to: Director of Product and Program.

What you will be doing:

Building product strategy with a strong technology mindset.

Work closely with business team in their pitch and proposals through user research and evaluating emerging technologies to foster innovation in shaping product ideas.

Lead Product Definition phase by driving user research, story mapping, technical feasibility study to generate solutions for client's problems/user needs.

Define, develop and execute product roadmap through till delivery by ruthlessly prioritizing the backlog.

Leverage analytics and user research to envision and propose product improvements.

Define, analyze, and communicate product metrics to guide new features and enhancements.

Serve as the Scrum Product Owner for development teams, including all responsibilities like roadmap definition, feature prioritization, story writing with detailed acceptance criteria.

What You Will NOT Be Doing:

Project and people management.

Owning and driving engineering decisions.

Requirements.

A highly talented and driven technical product owner with 8+ years of overall experience and 5 years actively as technical product manager/owner.

Solid technical background with understanding and/or hands-on experience in mobile development and web technologies (CMS, Angular React).

Has excellent analytical and communication skills with proven ability to influence and negotiate with clients and internal stakeholders.

Experience defining product strategy from scratch with implementation success in previous roles is a must.

Proven experience one or more of mobile/healthcare/fintech domains or startup space.

Technical background in building mobile/cloud/ML/AI/SaaS products and bring own point of view in proposing the solutions to client requirements.

Act as product evangelist with deep curiosity on technology trends and being able to go deep into technology and relate technical enhancements to build product vision.

Experience with cloud ecosystem or related technologies.

Groom and prioritize the work in the backlog according to business value.

Nice to Have

Extensive experience working in an Agile Scrum methodology.

Multi-tasker with ability to support at least 2 products in parallel.

Experience with Rally/Jira/Azure Devops or similar Agile Project Management tools.

Proficiency with at-least in one language Python, Swift, Kotlin etc.

Ability to use story splitting techniques to break larger stories and deliver in small increments.

Experience using workshop techniques to foster story mapping and ideation sessions.