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Role & Responsibilities
Minimum required Accountabilities for this role-
- Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
- Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
- Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
- Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
- Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
- Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.
Additional Accountabilities pertaining to the role-
- Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
- Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
- Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
- Contribute to the development of internal research standards, methodologies, and best practices.
Ideal Candidate
- Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
- Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
- Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
- Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
- Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
- Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
- Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
- Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
- Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
- Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
- Candidates from institutes with strong behavioral research exposure are preferred
- Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
- Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
- Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
- Preferred (Gender) : Female candidates are highly preferred
About AppsForBharat
AppsForBharat is building AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV, Elevation, Fundamentum, and others, we are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, and a deeply engaged devotional community.
Role Overview
We are looking for performance-driven growth professionals to own and scale our user acquisition engine.
You will drive key business metrics like Revenue, CAC, ROAS, and Contribution Margins, working at the intersection of data, creatives, and consumer behavior.
This is not just a media buying role — it requires strong business understanding, creative intuition, and experience scaling high-intent consumer funnels.
What You’ll Do
- Plan, launch, and scale app marketing campaigns across Meta & Google (UAC)
- Own end-to-end campaign performance — budgets, bidding, optimization
- Drive improvements in CPI, CAC, ROAS, and revenue growth
- Optimize full funnel (CTR → CVR → CPI → ROAS)
- Run continuous A/B testing across creatives, audiences, and funnels
- Collaborate with product, content, and category teams to improve conversion
- Align campaigns with consumer behavior, events, and seasonal trends
What We’re Looking For
- 5–7+ years of experience in performance marketing / growth (D2C / B2C / app-first)
- Strong hands-on experience with Meta Ads & Google Ads (UAC)
- Proven track record of scaling high-budget campaigns with strong CAC/ROAS control
- Experience in conversion-focused funnels (purchase / transaction-led)
- Strong understanding of performance metrics, attribution, and funnels
- Analytical mindset with experience in Excel / dashboards
Strong Preference
- Experience in high-growth D2C brands or consumer internet companies
- Exposure to revenue-driven campaigns (not just lead gen)
- Experience scaling during high-traffic events / seasonal spikes
Why Join Us
- Own high-impact growth levers end-to-end
- Work on a high-scale consumer product used by millions
- Solve real business problems, not just campaign execution
Responsibilities
- Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments
- Provide consulting services to aid the implementation, adoption, operation and expansion of Adobe Campaign at client organisations
- Provide Implementation consultancy, Customer Assistance and post-implementation support to Adobe Campaign clients in their deployment and use of Adobe Campaign solution. Specifically (but not limited to):
o Work with Clients to assess requirements
o Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows
o Configure the Adobe Campaign solution to customers’ requirement including Campaigns set-ups, building web pages using Scripting
o Develop customer specific solutions where necessary and document them
o Proactive problem diagnosis, troubleshooting and resolution
- Create Implementation plans for new and existing clients
- Creation of accurate estimates and quotations for Adobe Campaign Consulting services
- Creation and maintenance of relevant documentation including requirements, functional and technical specs that define and support the solution
- Ownership of the technology solution from estimation and design through to delivery, acceptance and operation
- Knowledge transfer/Training to customers on solution implemented
- Product Upgrades and Configuration activities
- Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which don’t have dedicated Project Managers
- Build great working relationship with Onshore Consulting team, Learn and Adopt best-practices from such teams globally
- Work closely with the Quality Assurance team to ensure professional delivery of technical implementations
Job Title: iOS Developer
Experience Required: 1 to 4 Years
Location: Pune
Employment Type: Full-Time
Job Summary:
We are looking for a passionate and skilled iOS Developer to join our mobile development team. The ideal candidate will be responsible for developing, enhancing, and maintaining iOS applications. You should have a strong understanding of iOS frameworks, Apple's design principles, and the ability to work independently or with a team.
Key Responsibilities:
- Design and build advanced applications for the iOS platform.
- Collaborate with cross-functional teams to define, design, and ship new features.
- Work with outside data sources and APIs.
- Ensure the performance, quality, and responsiveness of applications.
- Identify and correct bottlenecks and fix bugs.
- Continuously discover, evaluate, and implement new technologies to maximize development efficiency.
- Maintain code quality, organization, and automation.
Required Skills:
- Proficient with Swift and/or Objective-C.
- Experience with iOS frameworks such as UIKit, Core Data, Core Animation, etc.
- Familiarity with RESTful APIs to connect iOS applications to back-end services.
- Understanding of Apple’s design principles and interface guidelines.
- Experience with offline storage, threading, and performance tuning.
- Knowledge of code versioning tools (such as Git).
- Familiarity with cloud message APIs and push notifications.
- Experience with third-party libraries and APIs.

As a Software Engineer III – Unreal Engine, you’ll be a core technical contributor and leader on a team building high-end AAA PC/Console experiences. You’ll take ownership of critical game systems, mentor other engineers, and help define technical direction. Working alongside art, design, and production, your experience and engineering insight will shape the gameplay, tools, and systems that bring our ambitious projects to life.
What You’ll Do
- Architect, implement, and optimize complex systems in Unreal Engine 5 using C++
- Lead development of gameplay, systems, and core tech features
- Collaborate with designers, artists, and producers to ensure technical feasibility and creative alignment
- Mentor junior engineers and uphold best engineering practices
- Drive performance improvements across PC and console builds
- Participate in planning, tech reviews, and cross-functional coordination
What We’re Looking For
- 7+ years of experience in Unreal Engine-based game development
- Deep expertise in C++ and Unreal Engine internals (e.g., Gameplay Framework, Replication, UObjects, GAS, )
- Experience with multiplayer, AI, Bots, Physics and rendering systems
- Shipped multiple PC/Console titles with significant system ownership
- Excellent debugging, profiling, and performance-tuning skills
- Strong software architecture skills and understanding of real-time game systems
- Proven leadership and mentoring abilities
Nice to Have
- Familiarity with Unreal Editor tooling, plugins, and build systems
- Knowledge of Agile production pipelines
- Contributions to tool development or tech pipelines
- Understanding of AI-Tools and ability to adapt them in workflows to improve productivity
Job Category: Engineering
Job Type: Full Time
Job Location: Hyderabad
Android Developer
Skills Required: -
- Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
- Familiarity with RESTful APIs to connect Android applications to back-end services
- Strong knowledge of Android UI design principles, patterns, and best practices
- Experience with offline storage, threading, and performance tuning
- Ability to design applications around natural user interfaces, such as “touch”
- Knowledge of the open-source Android ecosystem and the libraries available for common tasks
- Ability to understand business requirements and translate them into technical requirements
- Familiarity with cloud message APIs and push notifications
- A knack for benchmarking and optimization
- Understanding of Google’s Android design principles and interface guidelines
- Proficient understanding of code versioning tools, such as Git
- Familiarity with continuous integration
- Should be good in Socket.io and Google map api integration expert.
Android Developer Requirements:
- Degree in software development, computer science, or similar.
- Proficiency in Java, Kotlin, or C++.
- Ability to use the Android Studio, including the Android SDK, with ease.
- Prior experience as an android developer will be advantageous.
- Excellent coding and proofreading skills.
- Top-notch teamwork and communication skills.
- Ability to manage your workload with minimal supervision.
Started in 2015, this lifestyle and accessories startup has taken over the consumer electronics sector in India. Our client has a product range that includes an extensive catalog of headphones, speakers, travel accessories, and modern earphones. It believes in providing cutting edge electronic products stamped with durability and affordability.
The brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports, and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.
- Hiring, developing, and managing the creative team
- Keeping abreast with current trends, job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
- Making sure all Visual Management activities are executed and implemented as per the plan and budgets allocated
- Creating appealing and eye-catching visual displays
- Developing visual design and strategies for new collection/category/product launch
- Developing visual strategies for the display of products on the e-store in a way that will enhance the overall user experience (UX)
- Brainstorming the e-store & Mobile App theme, design ideas, content etc with senior management
- Making detailed guidelines document to develop the User Interface (UI) for new developments and amendments
- Providing instructions and working closely with Graphic Designer for making UI designs and creatives
- 2+ yrs. of exp in a similar role
- Experience in product design, graphic design processes to develop product collections, and marketing collaterals.
- Good Experience in Graphics and Product design
- Creativity and Visualising expert
- Excellent Team management skills, to hire and train the right talent
- Have a good knowledge of layouts, graphic fundamentals, typography & limitations of the web
- Have a strong working knowledge of experience design, brand development, interactive commerce and creative process
- Possess print and web design capabilities: must know how to work in both media for integrated campaigns
- Ability to scale up the organization and revenue
Our frontend (React) team is passionate about React Technology and we are working on a few world-class products which have their roots and frontend in React Technology along with Redux, web-hooks, and Reducers. Keeping performance, scalability, usability, and user acceptance in mind, we are looking for a smart frontend engineer that has experience developing a variety of Web Applications using React Technology. (Along with strong frontend expertise, needs a good understanding of how frontend applications work in different browsers and have a mobile responsive design)
Roles & Responsibilities
Basic roles and responsibilities are mentioned for the engineer at our team:
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
- You will ensure that these components and the overall application are robust and easy to maintain.
- You will coordinate with the rest of the team working on different layers of the infrastructure.
- Good understanding of async functions and their concepts.
- Your primary focus will be on developing user interface components and implementing them following well-known ReactJS workflows (such as Flux or Redux).
- A Commitment to collaborative problem solving, sophisticated design, and quality product is important.
Responsibilities.
- Developing new user-facing features using ReactJS
- Familiarity with modern front-end builds pipelines and tools.
- Translating designs and wireframes into high-quality code.
- Thorough understanding of ReactJS and its core principles.
- Experience with popular React.js workflows. (such as Flux or Redux)
- Familiarity with RESTful APIs.
- Building reusable components and front-end libraries for future use.
- Knowledge of modern authorization mechanisms, such as JSON Web Token and Oauth.
- Good knowledge of CSS and other latest frameworks like a tailwind CSS / Bootstrap.
Person Specification and Qualifications
- Experience developing highly scalable Web applications.
- Knowledge of Media Queries and CSS via useful frameworks.
- Strong experience with React frameworks with components like Redux, Flux, Webhooks.
- Good knowledge of code versioning (git / Github)
- Good experience with code deployment on servers like Ubuntu, Linux systems.
- In-depth knowledge of designing and developing software in distributed architectures for multi-tier applications
- Basic understanding of docker to work with different major versions of Node js and database release(Postgres, MySQL, etc)
- Good knowledge to write and train the team to write unit test cases for the application code.
How to Code Review
- You would be knowing how to do a basic code review of team and junior NodeJS engineers.
Plus points if you're familiar with the following:
- Experience with deployment and CI/CD is a plus!
- Have worked with Testing libraries
- Good Verbal and Written communication Skills.

- Translation of complex functional requirements into technical requirements
- Design, develop and maintain complex systems using best of the breed development practices and technology.
- Responsible for the overall software development life cycle.
- Delivery of High Quality & Scalable systems and applications with a sharp focus on timelines.
- Being on the lookout for bettering the software engineering practices and tools within the organization
- Collaboration with other stakeholders to provide robust and well-rounded solutions
- Report on the status of product delivery and quality to management, customer support and product teams.
- Experience of 5+ years in designing & developing highly scalable, performant web applications
- Strong programming, debugging, and problem-solving skills
- Strong Computer Science Fundamentals (Data structures and Algorithms)
- Sound understanding of object-oriented programming and excellent software design skills.
- Good experience of Restful services using Java Springboot
- Strong understanding of database design and SQL (PostgreSQL / MySQL) development
- Good to have knowledge of NoSQL technologies like Redis, MongoDB, Cassandra or any other NoSQL database
- Knowledge of design patterns and good to have experience of large-scale applications
- Should have experience in Apache Kafka, RabbitMQ, SQS or other Queueing systems.
- Experience of working with Amazon Web Services (AWS), Google Cloud Computing (GCP) would be considered as an advantage
- Experience of developing with Serverless Model will be an advantage.






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