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Product Design Lead (Design Systems, Usability, B2C)
Product Design Lead (Design Systems, Usability, B2C)
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Product Design Lead (Design Systems, Usability, B2C)

tabbasum shaikh's profile picture
Posted by tabbasum shaikh
5 - 7 yrs
₹30L - ₹35L / yr
Pune
Skills
UX Design
Product design
Design System

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

  • Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
  • Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
  • Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
  • Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
  • Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
  • Champion adoption and governance of the organization's design system across the POD
  • Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
  • Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

  • Represent design in cross-functional forums, product reviews and stakeholder governance meetings
  • Benchmark journeys against industry, competitor and emerging design/AI trends
  • Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

  • Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
  • Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
  • Influencing cross-functional stakeholders to prioritize design/UX interventions
  • Building, mentoring and scaling a high-performing design and testing team

DECISIONS

  • Final design direction and sign-off for POD journeys prior to development handoff
  • Prioritization of the design and testing roadmap within the POD
  • Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

  • Total Team Size: As per POD design team structure (between 3 to 13)
  • Number of Direct Reports: 1–2 (Design & Testing Member(s))
  • Number of Indirect Reports: As applicable, through the POD structure
  • Number of Outsourced employees: As applicable, through the POD structure
  • Number of locations: 1 (Head Office)
  • Number of products: As per POD journeys assigned

Ideal Candidate

1Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About TalentXO

Founded :
2018
Type :
Product
Size :
20-100
Stage :
Profitable

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