Principal Data Engineer

Responsibilities

• Understand product requirements and create test plans, test cases, and test scenarios
• Perform manual testing of web and/or mobile applications
• Identify, report, and track bugs using tools like JIRA or similar
• Perform regression, smoke, functional, and UI testing
• Collaborate with developers to resolve issues and validate fixes
• Participate in requirement reviews and sprint planning
• Ensure high-quality releases within defined timelines

Requirements

• Experience in Manual Testing (Automation is a plus)
• Good understanding of SDLC and STLC
• Knowledge of testing techniques and methodologies
• Experience with bug tracking tools (JIRA, Bugzilla, etc.)
• Basic understanding of APIs, databases, or SQL is a plus
• Strong analytical and communication skills

Nice to Have

• Automation experience (Selenium, Cypress, Playwright, etc.)
• Experience testing mobile apps (Android/iOS)
• Knowledge of Agile/Scrum methodologies

Description:

We are looking for a skilled .NET Web & MAUI Developer with 4–5 years of hands-on experience in building scalable web applications and cross-platform mobile apps. You will be working closely with our product and design teams to deliver high-quality solutions that meet client needs while following best practices in coding, architecture, and performance.

What we are looking for?

• 4–5 years of strong experience in .NET Web Development
• Proven expertise in .NET MAUI for cross-platform mobile app development
• Good understanding of C#, ASP.NET Core, MVC, and Web APIs
• Knowledge of Entity Framework, LINQ, and SQL Server
• Familiarity with UI/UX principles and integrating APIs into mobile/web apps
• Ability to write clean, maintainable, and reusable code following best practices

What will you do at Digicorp?

• Design, develop, and maintain scalable web and mobile applications using .NET Web and MAUI
• Collaborate with cross-functional teams including designers, product managers, and QA to deliver high-quality solutions
• Work on a US based healthcare product

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

JD as below

Skills

• Strong with Dotntecore/Dotnet

• Strong knowledge and understanding of Azure functions

• Expert knowledge with C#

• Strong with SQL database

• Angular (Good to have)

Key Accountability;

• Performs implementation of high level design and specifications.

• Develops low level design, class diagrams, flow charts.

• Performs Unit testing of individually developed components and fix errors, if any

• Assist in preparation of design, technical reference & operational documentation, packaging document in collaboration with the Lead.

• Strives for technology innovation in terms of exploring new and efficient ways of writing code

• Is responsible for writing simple, reusable code by following coding standards

• Ensure proper documentation of implementation and reviews.

• Ensure timely follow ups and escalations with leads with respect to any process gaps/risks/impediments.

• Contributing to the backend of the product development.
• Maintaining these applications for accuracy and high availability.
• Contributing to and enforcing great coding practices through code reviews.
• Sharing knowledge with your colleagues during regular knowledge Sharing sessions.
• Collaborate across functions and own the planning, estimation and execution for parts of the product.
• Continuously identify opportunities to improve system designs, architecture and implementation standards.

• Experience of architecting and building products/business critical backend applications using Ruby on Rails.
• Experience with relational databases like Postgres or MySQL.
• Experience of deploying and maintaining web applications.
• Exposure to cloud infrastructure like AWS, GCP etc.
• Familiarity with REST APIs and stress testing tools.
• Good communication skills.

About us:
Aeons ago (2015 :)), in the humble abode of Abhishek’s bachelor pad, our co-founders, Abhishek Ballabh & Sushil Mundada, set out to bring innovation into the world of admissions. Today, we are trusted with the admissions of over 300 educational institutions. Our team of 60 + team members (and growing!) are on a mission to help ExtraaEdge become the globally preferred Education Marketing Technology.

 The primary requirement for this role is:

• Sharp .NET & MVC framework knowledge & programming hands-on.

• Attention to Detail.

• Razor-sharp analytical & problem-solving skills.

• Experience in Agile methods & Test-Driven design.

Job Profile: 

• To be a part of the development initiatives at ExtraaEdge and work in a high-performance team.
• Minimum 0 to 2 years of development experience.
• Manage the backend services and controller changes when a new module is implemented.
• Manage the development roadmap in sync with the product roadmap.
• Suggest architectural changes & optimizations while fine-tuning the application.
• Being able to step into the shoes of the user/learner and identify the best design/coding strategies & frameworks.
• Interact with operations & sales to understand expectations.

Skills Required:

• 0 to 2 years of experience working on C#, .NET Core, .NET MVC.
• Proficient in Entity Framework, LINQ to Objects.
• Experienced in SQLServer, Database design, and understanding database queries.
• Advanced Database knowledge like Indexing, Stored Procedures.
• REST API design and implementation.
• Knowledge of Azure Cloud Management, WebApps & Deployments.
• Hands-on in writing Unit Tests.
• Familiarity with architecture styles/APIs (REST, RPC).
• Understanding of Agile methodologies.
• Excellent problem solving and communication skills.

• Leading a team, Collaborate with team to deploy and continuously improve our solutions
• Developing new user-facing features using React.js.
• Building reusable components and front-end libraries for future use.
• Translating designs and wireframes into high quality and pixel perfect code.
• Optimising components for maximum performance across a vast array of web-capable devices and browsers.
• And everything that a coder does.

• Strong proficiency in JavaScript, including DOM manipulation and theJavaScript object model.
• Thorough understanding of React.js and Redux its core principles.
• Familiarity with newer specifications of ECMA Script is a plus.
• Familiarity with RESTful APIs.Knowledge of modern authorisation mechanisms, such as JSON Web Token.
• Familiarity with modern front-end build pipelines and tools.
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Ability to understand business requirements and translate them into technical requirements.
• Lead a product (would be a plus)
• Have managed a team before