Performance marketing executive

Purpose of the Role :

- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.

Key Deliverables of the Role:

- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.

- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- Implementing campaigns using a structure and strategy that best suits business and goal.

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.

- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

Knowledge, Skills & Competencies :

- Ability to handle large media spends while catering to different internal business customers.

- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.

- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.

 

• Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
• Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
• Experience to handle decent sized Digital budgets would be an added advantage.
• Proficiency in Keywords research and keywords competition Analysis
• Proficiency in creating reports using Google Sheets/Excel.
• The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
• You will play a pivotal role in growing our business, customer base, and improving user experience.
• Brainstorm new and creative growth strategies
• Research on latest digital tools and interactive trends for effective digital marketing.

 

Ideal Candidate

 

• 2+ years of hands-on experience in managing digital marketing campaigns.
• Knowledge of Analytic tools like Google Analytics, etc.
• Proficient in Google sheets/Excel
• Familiarity with social media trends
• Excellent communication skills
• Creativity and commercial awareness
• Proven Experience of handling a team

Roles and Responsibilities :

- Develop and execute influencer marketing strategies and creative campaigns

- Identify and build relationships with prominent influencers and thought leaders

- Attend relevant events for networking and business purposes

- Develop content ideas and write and curate content

- Research relevant industry experts, competitors, target audience and users

- Brainstorm new, creative approaches to influencer campaigns

- Keep abreast of emerging trends, technologies and influencers

- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

We are looking for marketing executive fresher who have good communication any two language (Gujarati, Hindi, English).

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

The Offer
Join a well known brand within IT Software
Excellent career development opportunities
Work alongside & learn from best-in-class talent
The Job

 

 

Selected Intern's Day-To-Day Responsibilities Include:

Managing Social Media Marketing.
Generating Leads.
Working On Google Search Engine.
Conduct Intense Research About 'Digital Quality Assurance.
Implement Concepts Of SEO, SEM, SMM.
Understand Website Concepts.
Build An Online Community.
Run A Competitive Analysis.
Writing Marketing Content to Promote Our High-Quality Digital Products.
Excellent Communication Skills
Employment Type: Internship

 

 

 

Ideal Candidate
Requirements:
You are a strong networker & relationship builder
You pay great attention to detail and deliver work that is of a high standard
You are highly goal driven and work well in fast paced environments

 

 

 

The Employer
Sadup Softech Private Limited is a leading Business IT Solution Providers Company. We Architect the solutions, engineer scalable & high- performing Services to meet the business challenges of our clients.
Using our Technology expertise and cross-industry experience, we drive our clients towards Digital Transformation. Our ultimate goal is to create ever-lasting value throughout the entire Digital Transformation journey achieving milestones in the competitive business world.
Thriving to make your business drive through by incorporating technology solutions for the evolving demands of your customers / clients?
Then here where we come to solve your business problems!! Reach out to us!!

 

Stipend: 3000 - 5000/-

 

Based on their performance

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 3-5 years of experience as a Digital Marketing Executive
• 3-5 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 3-5 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field

Plan and coordinate their products to drive sales and ensure survival in the business world. Plan and coordinate their products to drive sales and ensure survival in the business world.  Products, each requiring separate branding strategies and approaches, to market effectively.  Meeting with leads to sell our products and services  Create awareness of and develop the brand you're marketing  communicate with target audiences and build and develop customer relationships  conduct market research, for example using customer questionnaires and focus group  track marketing performance and return on investment and prepare weekly or monthly reports for management  promotional activities  organising sales visits  demonstrating and presenting products and services  Interacting with customers and dealing with customer’s inquiries  Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns  Making the projects successfully complete and project sign off are one of the key responsibilities  Creation

• After successful completion of the training courses, every candidate is eligible to get a certification • focus on creating strong fundamental knowledge sets on building algorithms by mastering the principles of statistical analysis

An ideal candidate is a Social Media Specialist having hands on experience in planning and running campaigns. S/he should have demonstrated the ability to get the pulse of the Target Group and develop campaigns which go Viral. S/he should have thorough knowledge of Search Engine Optimization (SEO), Social Media Optimization (SMO), & And So On (ASO). Should have good command over English language. Main Objectives 1. Increase our reach in the market (relevant Target Group) 2. Create a Buzz around GaadiFix offerings and to build inbound traffic 3. Supervision of designs which Go Viral 4. Achieve personal registration goals. Annual / Quarterly goals 5. Manage the relationship with customers, mechanics and other stake holders 6. Supervision of Increase our reach in the market throughout-bound phone calls 7. Supervise tele-caller sales goals to achieve weekly target Main performance indicators 1. Supervision of Campaigns / Posts / Blogs released as per agreed time lines 2. Increase in engagement as per agreement 3. Ensure that business Development targets and KPIs are aligned with the companys strategic objectives and initiatives. 4. Achieve target - number of sales calls made per day & Conversions into sales. 5. Increase in number of repeat customers Major responsibilities include: 1. Supervise APP based campaigns to result into Sales and App Installs. 2. Monitor integrated campaigns for engagement through Social Media which lead to high rate of call for action such as App Downloads. 3. Review and manage scheduled posts for Social media such as Facebook, Twitter, Google+ 4. Review and work on action plan basis the analytics on regular intervals 5. Review of all departmental activity as per time bound Plan 6. Supervise Content Marketing campaigns through Emailers, Blogs, Newsletters marketing 7. Finalize posts, Info-graphics & graphics which hold the attention of the audience. 8. Aggressively achieve business development targets. 9. Review Direct marketing activates to car owners, vehicle owners, get Mechanics and other stakeholders onboard. 10. Value Add to features & benefits of GaadiFix Mobile App. 11. Build close long-term relationships with stakeholders and prospects. 12. Nurture ideas and suggestions to improve results, reputation and market share. 13. Guide all activities of competition, market trends and report them 14. Supervise to conduct Test Market activities as and when required. 15. Regular review of bound calls to convert sales, data entry of the new data such as directories etc. Requirement 1. Proven working experience in social media marketing or as a digital media specialist 2. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills 3. Demonstrable social networking experience and social analytics tools knowledge 4. Adequate knowledge of web design, web development, CRO and SEO 5. Expert Knowledge of online marketing and good understanding of major marketing channels 6. Positive attitude, detail and customer oriented with good multitasking and organisational ability 7. Fluency in English 8. BS in Communications, Marketing, Business, New Media or Public Relations Reporting 1. Daily Activity Reports 2. Weekly Highlights 3. Other reports, as and when required