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Performance Marketing Specialist
Performance Marketing Specialist
TestMu AI (Formely LambdaTest)'s logo

Performance Marketing Specialist

Himanshi Tomer's profile picture
Posted by Himanshi Tomer
2 - 5 yrs
₹10L - ₹15L / yr
Noida
Skills
Google Adsense
campaign marketing
LinkedIn

Responsibilities:

  • Develop and execute performance marketing strategies to drive customer acquisition and revenue growth.
  • Manage digital advertising campaigns across Google Ads optimizing for ROI and KPIs.
  • Conduct keyword research, audience targeting, and segmentation to enhance campaign effectiveness.
  • Analyze campaign performance, generate reports, and provide insights for optimization.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Stay updated on industry trends and best practices to drive innovation and improvement.


Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • 2- 3 years of experience in performance marketing or digital advertising for a SaaS company.
  • Proficiency in digital advertising platforms and analytics tools.
  • Strong analytical and communication skills.
  • Certifications in relevant platforms are a plus.
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Shubham Vishwakarma

Full Stack Developer - Averlon
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About TestMu AI (Formely LambdaTest)

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Raised funding

About

TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.

We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.


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Tech stack

skill iconGo Programming (Golang)
skill iconPython
skill iconReact.js
Terraform
skill iconKubernetes
skill iconDocker

Connect with the team

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Chandni Chopra
Profile picture
Aliya Akhtar
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Gayatri Sood

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