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Performance Marketing Specialist
Performance Marketing Specialist
TestMu AI (Formely LambdaTest)'s logo

Performance Marketing Specialist

Himanshi Tomer's profile picture
Posted by Himanshi Tomer
2 - 5 yrs
₹10L - ₹15L / yr
Noida
Skills
Google Adsense
campaign marketing
LinkedIn

Responsibilities:

  • Develop and execute performance marketing strategies to drive customer acquisition and revenue growth.
  • Manage digital advertising campaigns across Google Ads optimizing for ROI and KPIs.
  • Conduct keyword research, audience targeting, and segmentation to enhance campaign effectiveness.
  • Analyze campaign performance, generate reports, and provide insights for optimization.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Stay updated on industry trends and best practices to drive innovation and improvement.


Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • 2- 3 years of experience in performance marketing or digital advertising for a SaaS company.
  • Proficiency in digital advertising platforms and analytics tools.
  • Strong analytical and communication skills.
  • Certifications in relevant platforms are a plus.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About TestMu AI (Formely LambdaTest)

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Raised funding

About

TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.

We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.


Read more

Tech stack

skill iconGo Programming (Golang)
skill iconPython
skill iconReact.js
Terraform
skill iconKubernetes
skill iconDocker

Connect with the team

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Chandni Chopra
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Aliya Akhtar
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Gayatri Sood

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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