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Performance Marketing Manager
Performance Marketing Manager
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Performance Marketing Manager

Anjali Tiwari's profile picture
Posted by Anjali Tiwari
7 - 11 yrs
₹10L - ₹15L / yr
Full time
Remote only
Skills
Digital Marketing
Marketing
Social Media Marketing (SMM)

Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We’re a top-rated product on G2 and rank very highly on customer satisfaction.


Opportunity:

We are seeking an experienced and data-driven Performance Marketing Manager to spearhead our digital paid campaigns. The primary focus for this role will be efficient expansion across channels with special importance on Google Ads.


What you will be working on:

  • Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with growth and efficiency in focus.
  • Google Ads Management: Oversee, optimise, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by setting the basics right.
  • Platform Expansion: Launch and manage campaigns on other platforms like LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Keep an eye open for new opportunities all the time.
  • Budget Management: Allocate, monitor, and optimise the budget for each channel to ensure cost-efficient spending and ROI.
  • Performance Analysis: Continuously analyse campaign performance, draw insights, and make necessary adjustments for continuous improvement.
  • Collaboration: Work closely with other digital marketing team members, design, content and web dev teams ensuring that paid strategies complement and amplify all marketing efforts.
  • A/B Testing: Continuously test ads, landing pages, audiences, and more to improve campaign performance.
  • Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms.
  • Reporting: Provide regular reports showcasing results, insights, and recommendations to the stakeholders.

What we are looking for:

  • Bachelor's degree in Marketing, Business, or related field.
  • 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads.
  • Proven track record of managing and scaling paid campaigns across multiple platforms.
  • Strong analytical skills, with the ability to derive meaningful insights from data.
  • Proficiency with advertising tools and platforms, analytics tools, and related software.
  • Exceptional project management skills.
  • Ability to collaborate and communicate effectively with internal teams.
  • Forward-thinking and updated with the latest trends and best practices in digital advertising.
  • Experience of managing paid campaigns in the SAAS start-up ecosystem will be a plus.


At Hiver, we value diversity and inclusion and encourage individuals from all backgrounds to apply. If you're ready to make an impact and be part of our innovative team, please apply here.

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Hiver

Founded :
2011
Type
Size
Stage :
Raised funding
About

We are Hiver. We are a bunch of folks with borderline devotional love for email, committed to the idea of making it noise-free and collaborative for teams. Why email you may ask? Email is one of the most common ways to communicate at work, is far less distracting than its chat counterparts, and lets you respond at your own pace. But it hasn’t evolved over the years to meet the changing collaboration needs of businesses. Teams have to rely on inefficient methods like Forwards and CCs to share information, often leading to messy threads and missed emails. Not to mention the toll it takes on your productivity, ability to concentrate and all things zen. We at Hiver are trying to solve this by giving email collaborative superpowers and, in the process, giving you back the most important currency there is - time.

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About Fyp

 

Gen Z is the generation of Innovators😎. They’re creators🤹‍♀️. They’re hustlers🧑‍💻. They’re dreamers🤴.  And they’re not afraid to take on challenges, especially when it comes to their finances - and we’re here for it.

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If you’re passionate about delightful user experiences, clear about doing the right thing,  hungry to impact millions of lives, and looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you.

 

 

The Role

 

We are looking for an entrepreneurial leader to accelerate our paid media efforts. As the Performance Marketing Manager, you will lead the development and execution of our performance strategy. From creative development to channel exploration and optimization, you will have a direct impact on the growth of FYP. We are looking for someone who thrives in a fast-paced environment and roots their decisions in data. 

 

 

Responsibilities / Your mission, should you choose to accept🚀

 

  • Develop, execute, optimize, and own our performance marketing strategy
  • Manage the paid budget and drive efficiencies as we scale
  • Explore and test new channels and audiences, utilizing data to validate the channel’s efficacy
  • Ensuring best possible spent optimization by continuously optimizing campaigns based on learnings from multiple A/B tests across creatives, targets, and other strategies
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About You

 

  • 3 years of acquisition and growth marketing experience, preferably with a mobile app
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  • Naturally curious and willing to take measured risks

 

 

Working at Fyp

 

  • Competitive salary based on experience 🤑
  • High potential for growth 🏆
  • Health Insurance for Family 🚑
  • Employee referral program 👯‍♀️👯
  • Subscription to OTT platforms (Amazon Prime, Zee 5, and Hotstar)🤩
  • We highly stress creating an enjoyable workplace 🥳

 

Employment Type

Full-time

 
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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