Performance Marketing Manager

Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.

Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!

Responsibilities

Be the primary point of contact for the clients.

Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!

Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!

Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)

Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!

Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC

What we are looking for

Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…

Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….

Ability to provide remarkable client experiences.

Who we are not looking for

You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in

the sea. These are indeed requirements

Minimum of 1.5 years as a hands-on digital marketing professional

Minimum of 1 year as someone who has been interacting with the clients. If you have worked

in B2B, it would be great!

Digital Marketing & Web Design Project experience

A focus on the details (really… pay close attention to the details if you’d like to get an interview

for this position)

If You’re a Good Fit, You Probably

Thrive in a small and growing team (<10 people on our way to 20)

Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for

you

Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business

Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,

Wix, and anything else that is relevant to digital marketing

Feel at home with spreadsheets and task management tools

Are comfortable with IM tools, email, video calls, and the phone but believe in the power of

minimising interactions.

BTW: when applying, use the passcode “WTH

About the company

Location: Hyderabad, Telangana

Job Type: Full-time onsite

Experience: Minimum 2 years

Salary Range: INR 2,00,000 - 4,00,000 per annum

Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.

Key Responsibilities:

Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.

Qualifications:

Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.

Salary and Benefits:

Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.

Roles & Responsibilities

• Devise creative and engaging social media strategies following the design thinking process.

• Build user personas to create understanding and empathy with target audience.

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Craft engaging multimedia content across multiple social media platforms.

•  Build key relationships with influencers across social media platforms.

•  Manage social media communities by responding to social media posts and developing discussions.

•  Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.

• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.

•  Analyze competitor activities.

•  Set targets to increase brand awareness and customer engagement.

Key Skills:

Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

• Executing digital marketing strategies across channels including email, social media and display advertising campaigns
• Driving achievement of growth objectives like app installs, display, search, affiliates among others
• Improving the design, UX, traffic and content of the website
• Designing, building and maintaining organization’s social media presence
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
• Creating paid campaigns on social media platforms
• Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
• Growing the lead volume at a sustainable cost
• Collaborating with internal teams to create landing pages and optimizing user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing agencies and affiliates
• Driving maximum ROI from campaigns

What you need to have:

• MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
• Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
• Demonstrate a positive, ‘can-do’ attitude
• Willingness to roll up your sleeves and get things done
• Strong business acumen and detail orientation
• Outstanding presentation skills
• Excellent problem-solving skills
• Knowledge in OKR, Agile
• Knowledge in Jira, CRM, Power BI
• Exceptional verbal and written communication skills
• 2-4 years of experience in Digital Marketing
• Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
• Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
• Experience in performance marketing and affiliate marketing
• Understanding of digital marketing platforms and passion for technology
• Ability to optimize CPC and CPL in an effective manner
• Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
• High level of integrity and dependability with a strong sense of urgency and results orientation
• Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords    

We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels. 

About us

BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.

We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent. 

Visit www.betterinvest.club to learn more.

Roles and responsibilities

• Build the overall digital strategy for the company
• Plan and execute digital marketing campaigns that generate potential leads to the product
• Responsible for the monthly budgets for the digital marketing
• Use analytics tools to monitor and do complete data analysis from website traffic till conversion
• Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly 
• Collaborate with team members on campaign development and implementation
• Measure campaign performance across channels and assess against goals

Requirements

• 3+ years of experience in a digital marketing role and B2C lead generation.
• Experience in running successful marketing campaigns across multiple channels and geographies.
• Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
• Deep understanding of analytics tools to track and capture key data of the campaigns.
• Excellent verbal and written communication skills.
• Ability to take new initiatives and push the boundaries constantly.

• Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
• Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
• Build and motivate a world-class digital sales and marketing team.
• Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
• Oversee operating plan, budget, cash flow, and product finances.
• Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
• Demonstrating the leadership necessary to make the organization's mission a success.
• Communicating with investors, management
• Establish, achieve, and report on milestones to Exco.

• 10-15 years experience, stable candidate
• Having launched their own startup is preferred
• Having worked at operational roles in the past (COO, CRO)
• Strong digital media sales & marketing background
• Solid track record in running a digital business, lead generation & conversion
• Established network of both supply and demand-side sources
• Possesses experience in different verticals

• Hands-on executioner, outstanding negotiator
• Highly credible thought-leader with the potential to evangelize emerging digital

• Entrepreneurial mindset
• Self-starter with interest in a new challenge
• Skills to engage stakeholders of all functional levels
• Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain

• Take the immediate lead in the project, providing overall direction.
• Introducing and successfully positioning the company in the worldwide market.
• Develop relationships with internal and external stakeholders ->
• Direct, Indirect Sales
• Marketing
• Finance
• Strategy
• Technical Support

• Connect closely with our team for creation of effective solutions to The Why, What and How Digital Marketing and implementation of the same to create enthusiastic and efficient marketing campaigns for existing and new clients
• A combination of reaching out to prospective clients, who need Digital Media Marketing as well as servicing the existing clients with zeal and energy for extension of period of service.
• Formulating attractive and trendy Social Media Campaigns for the clients and do research on current trends of Social Media for an effective actualization of the formulated plans for extensive reach.
• Analysing and monitoring the effectivity of the social media campaigns and finding newer methods of presenting the same to the clients for their understanding.
• Doing extensive market research and finding the problematic areas and solution to the offerings of the company. Helping in creation of meaningful content for promotion of different offers and other creative of the clients on social media handles.
• Developing an exhaustive content calendar on a weekly/monthly basis for our clients as well as other vital in-house projects .
• Providing unconditional support to our digital marketing team and helping them out in their day to day activities.