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We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.
Role - Performance Marketing Manager
Experience - 5+ years
Location - Remote
About Company -
They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.
You will be:
- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
- Working with the content team and designing team to frame the most effective content & design for the campaigns
- Building and running A/B tests across landing pages and the homepage
- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,
- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.
What are we looking for?
- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads
- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets
- Experience in identifying target audiences and devising effective campaigns
- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
- Ability to brainstorm new and creative growth strategies
- Strong analytical skills with proficiency in Google Analytics and Excel
- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.
Our client is a Y Combinator-backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists, etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED).
Requirements
Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
You are a highly goal-oriented individual with good communication skills.
Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
Expertise with Firebase, GTM, and Google Analytics.
Experience in generating leads and achieving long-term sustainable growth.
Experience in working with creative teams to give constructive feedback for performance marketing.
A strong portfolio to demonstrate your skillset
Hi there! Thanks for taking the time to check us out - we’re flattered. Reading the description below might take a few minutes, but we promise it is all worth it.
Let’s start with
The Opportunity
If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr.Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels. Your work will directly impact millions of lives as you will be working on one of our high growth products. We have over 100 Million users across all our products and we are growing exponentially.
What we believe:
Our number one priority is company culture. our whole belief is that “your culture is your brand”
● All the team members are open to converse, helping and teaching
● You will always be noticed for your better work and rewarded.
● Great work-life balance with the flexibility of you deciding your working hours.
● No bossy culture
● The relationship with the founder is more like a partnership & he is always open to listening to you and ready to go beyond the extra mile when you need him.
Feel free to reach out to any of our team members. They can share their first-hand experience.
Responsibilities:
● Plan and execute all digital marketing, performance marketing campaigns including SEO/SEM, app marketing, marketing database, email, social media and display advertising campaigns.
● Performing App Store Optimization & Search Engine Optimization activities for generating organic traffic.
● Design, build and maintain our social media presence.
● Promoting app on various platforms.
● Creating viral & trendy content.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Brainstorm new and creative growth strategies.
● Plan, execute and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages, web pages and other merchandising collaterals and optimise the user experience.
● Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Instrument conversion points and optimise user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
● Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation.
● Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth.
● Planning and executing campaigns, including web, SEO/SEM, social media, content, email and display advertising.
● Weekly-Monthly Stats Report
Requirements:
● MBA/BBA/B.E/B.Tech degree in Marketing, Engineering or a related field.
● 3+ years experience in online advertising/marketing digital marketing.
● Experience in Organic Traffic Generation
● Experience in Social Media Optimization and Marketing
● Experience with Data Analytics for ASO and SEO.
● Experience in Keyword Research and Optimisation
● Experience in Competitor Analysis
● Understanding of How metadata differs across store pages and platforms.
● Demonstrable experience leading and managing SEO/SEM, performance marketing, app marketing, marketing database, email, social media and/or display advertising campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Experience in optimising landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase and others)
● Working knowledge of ad serving tools (e.g., Taboola, DV 360, others )
● Experience in setting up and optimising Google Adwords campaigns
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement
● Excellent written and verbal communication.
● Experience in Digital Marketing with a specific focus in Google Ad words, Facebook Ads
● Responsible for creating and scaling Facebook, Adwords marketing campaigns
● Analyse data from various sources (Google Analytics, Facebook analytics, etc.) and find insights on how to grow faster
Are you the right person?
To make the cut, you must meet the following criteria -
● You are an impressively smooth talker who can get your point across with ease
● You are able to assess and understand a situation faster than Sherlock
● You love taking initiative and seeing a project through to completion
● You are creative and would love to experiment with new ideas
● You’re a pro at managing Google Play Console If you’ve worked in the mobile marketing space before, we would especially love to hear from you!
Location: Bengaluru (Koramangala) Experience: 3 to 6 years
Benefits :
● Health Insurance for yourself and your Parents- We know a healthy employee is a happy and productive employee. That’s why we offer a variety of health insurance options to meet your lifestyle. You’ll have access to the top providers and physicians available to you and your family.
● Office lunch - Daily free lunch
● Challenging work- All our products target 100+ Million users. One gets to work on scale and experience solving challenging problems.
● Great team- Like-minded talented team to work with
● MacBook to work- You decide your machine, however, we prefer Apple
● Career growth- Boost your career growth by 10X more learning and opportunities
● Team outing- Join us on our annual 2-3 days team outing! Our last one was in Ooty, Tamil Nadu
We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. Come work with us and find out where your career will take you at Apps10X!
It’s a great opportunity to work on an important mission and join a fun, talented team. Share your portfolio - we want to see what you can do. :)We know that people are more than what’s on their CV.
If this role highlights your experience and gets you excited – please apply!
- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Opportunity
We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
What you can expect in the next 12 months
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Glint is India’s first hyperlocal company for autocare based out of Chennai. From providing doorstep car maintenance for our customers till working closely with India’s top unicorns. We’ve created a new category of car services with cutting-edge software and best-in-class operating procedures that enables hassle free car maintenance.
We are planning to expand our business in multiple cities across India and looking for great additions to expand the team.
As a part of a growing startup company, you will be closely work with the leadership team in building the culture of the company
Day to day responsibilities :
- Understand the requirements and plan strategically on attracting the right candidates.
- Working collaboratively on scheduling interviews with the hiring team.
- Being more transparent on hiring status.
- Work closely with the hiring manager to understand the need of requirement, filtering applicants and building a holistic team.
- Conducting the regular meetings with the managerial team to discuss the development of hiring.
- Be the candidate champion in connecting, collaborating and communicating on the candidature status of the applicants
- Responsible for the end to end recruitment process.
- Develops training and performance management program that ensures all employees are familiar with their job responsibilities.
- Handles employee grievances and resolve
- Develop and implement human resource policies and process.
- Maintaining employee records and attendance management.
Best fit :
- Should have proven work experience in recruitment and HR operations.
- Looking for an immediate to one month notice period candidate.
- Should have 3- 5 years of experience in HR .
Working on off-page SEO and building external links on high domain websites, getting featured in high Domain Authority publications
Working on email marketing and creating emailers and running automated campaigns
Researching on influencers, bloggers, competitors, etc and reaching out to them using email/LinkedIn
Using various tools like SEMrush, Ahrefs, etc. for tracking
Learning and configuring marketing automation software
Working on paid ads like Facebook, Instagram & PPC.
- Performing periodic technical audits ofthe website, keyword research and to make short and long term SEO strategy
- Implementing a backlinking strategy to grow domain authority
- Performing keyword ranking and gap analyses, identifying seasonal trends.
- Driving recommendations and implementation of metadata and descriptions.
What you need to have:
- Must have hands experience to drive organic traffic and SQL/MQL leads.
- Knowledge of ranking factors, search engine optimization practices and search engine algorithms and releases is a must.
- Must have hands-on experience on On-page, Off page and Technical SEO activities.
- Must have pretty much acquainted with all the tenets of SEO to amplify the organic growth.
- Have proven track record to ignite the organic growth from 0 toX.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- B.Tech Computer Science + MBA Digital Marketing/ Marketing with relevant SEO experience.
- Candidate must have Google Webmaster Certification
- Thorough understanding of technical SEO aspects like robots.txt, XML sitemaps, broken links, schema.org, crawl budget, Pogosticking, Search Intent, Canonicalization, Graph Protocols, Custom 301 redirects, broken links, etc.
- Experience working with back-end SEO elements such as htaccess, robots.txt, metadata, and site speed optimization to optimize website performance
- Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO
- Working Knowledge of webmaster tools and other tools like webmaster tools and google analytics, google search console, google tag manager, keyword planner, SEMrush, MOZ, Yoast SEO, Web trends, screaming frog etc.
- AHREF, Moz, Google trends, SEO Quake and other pertinent tools which are predominantly inclined to SEO
- Prefer Immediate joiners only.
INTRODUCTORY STATEMENT
Anaxee has 9000 ‘Digital Runners’ spread across 11000 pin codes of India, providing REACH in deep rural hinterland all over India. We further aim to create 250000 Runners across India. To have effective communication with all these Runners, we want to set up an in-house Department of Communication, where we need a team of Social Growth Hackers who know how to use the latest social media platforms and communicate exceptionally well in words, in Hindi & English.
On one side they need to reach out to our Digital Runners who come from humble backgrounds, residing in rural areas but entrepreneurial in nature, and on another side, write blogs which can attract our Customers who are amongst whos who of Corporate India. Apply if you are involved in one/or more of the following:
Digital Marketing | Email Automation | Content Writer | Creative & Copywriting | Video Maker | Video Editor | Social Marketing | Newsletter | Blogs | PR | Public Relations | Email Automation | Marketing Automation
Video: https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">Check out our company pitch (6 min video) to understand the goal - https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">https://www.youtube.com/watch?v=7QnyJsKedz8
If you are a self-driven and ambitious tech-savvy professional we would love to meet you! Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Job role:
We're looking for a skilled Digital Marketer to work with teams across the company and create & execute relevant strategies to reach customers and our Digital Runners via Social Media. You should know deep insights into what is possible through major Social Media platforms like FB, Instagram, Youtube, Google, etc. Experience of running Ads and promotional campaign on these mediums will be an advantage.
Job Location: Indore | Full Time | Experience: 0 to 5 yrs | Salary ∝ Expertise | Rs.1.8L ~ Rs.3.6L |
Responsibilities:
- Post frequent updates about the company on relevant social media platforms
- Help attract customers and Digital Runners via social media
- Optimize all content for SEO to better reach
- Measure impact and perform analysis to improve critical metrics.
- Review and implement process changes to drive operational excellence
- Find and Use the best online tools available to increase the productivity of Digital Marketing work done by the company.
Requirements:
- 2 years of working as a Digital marketer or in a similar position
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
- Excellent attention to detail and ability to multi-task projects and deliverables
- Confirmed experience working with deadlines to deliver high-quality output in a short span of time
- Ability to work independently or in a team
- Ability to multitask and monitor several projects and accounts on a daily basis
- Experience with technologies and best practices for campaigns across multiple platforms
What we offer
- Startup exposure.
- Great working atmosphere in a comfortable office.
- And an opportunity to get associated with a fast-growing VC funded startup.