About Headway Bpo Solutions Pvt Ltd
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We are seeking a Content Writing and PR Intern to join our dynamic Marketing team. As a Content Writing and PR intern at Codemonk, you will play a crucial role in crafting compelling content and engaging with our audience across various platforms.
This internship offers a unique opportunity to gain hands-on experience in content creation and digital marketing within a dynamic and collaborative environment.
Key Responsibilities
- Research, write and edit a range of long-form content pieces, ensuring consistency in brand messaging and relevance to various target audiences.
- Engaging with clients to collect testimonials, success stories, and feedback, and transforming them into compelling case studies that illustrate the impact of our services.
- Implement SEO best practices to optimize our content and improve online visibility.
- Create content tailored to attract viewers on platforms like LinkedIn and other relevant platforms.
- Research and identify various marketing platforms such as Clutch, AmbitionBox, and other relevant industry-specific platforms. Utilize these platforms to create compelling content that showcases our company's strengths, services, and client testimonials to attract potential clients and enhance our online presence.
- Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve.
- Adapt writing style to match brand guidelines and target audience preferences.
- Review and edit content for clarity, consistency, and adherence to style guidelines.
- Collaborate with cross-functional teams, including marketing, design, and product development, to ensure content aligns with brand guidelines and marketing objectives.
- Stay updated with industry trends and best practices in content marketing and digital advertising.
Requirements:
- Currently pursuing or completed a degree in marketing, communications, engineering, or a related field.
- Prior experience in IT marketing is preferred.
- Experience with social media platforms, particularly LinkedIn, and an understanding of content trends and best practices.
- Excellent writing and communication skills with a keen eye for detail and grammar.
- Strong creativity and ability to generate innovative content ideas.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
Develop and implement comprehensive online marketing strategies to
achieve company objectives.
Manage and optimize online advertising campaigns, including PPC, display ads, and remarketing.
Conduct keyword research and monitor SEO performance to improve organic search rankings.
Plan and execute email marketing campaigns, including segmentation,content creation, and performance analysis.
Manage social media channels, create engaging content, and monitor
community engagement.
Create and optimize landing pages and conversion funnels to maximize lead generation and customer acquisition.
Analyze website traffic and user behaviour using web analytics tools to identify areas for improvement and conversion rate optimization.
Collaborate with the content team to develop high-quality, SEO-friendly content for websites, blogs, and other digital platforms.
Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies.
Monitor and report on the performance of online marketing campaigns using analytics tools and prepare regular reports for management.
Assessing the online user experience and developing strategies to increase NPS.
Monitoring and maintaining the media budget.
QUALIFICATIONS Bachelors' degree in marketing, business, or a related field.
Proven experience in online marketing, preferably in a managerial role.
Strong understanding of digital marketing channels, including SEO, PPC, email
marketing, and social media.
Proficiency in using marketing automation tools, web analytics platforms, and
content management systems.
Knowledge of HTML, CSS, and website optimization techniques.
Excellent analytical skills with the ability to interpret data and make data-
driven decisions.
Strong project management skills with the ability to prioritize and manage
multiple projects simultaneously.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Up-to-date with the latest digital marketing trends and best practices
1. Good communications skills
2. creative thinking
3. basic Canva designing
4. social media fluency
5. Basic content writing
6. curiosity
7. commitment to the role
The idea is simple, if you can commit to an internship that uses your skills and teaches you more, while you have fun... apply, and let us take from there!
KEY ROLES & RESPONSIBILITIES
Key Performance Areas & Description % of Time Spent
1. Product Management
• Manage and maintain the product portfolio aligned with brand strategy by channel,
retailer and door type
• Act as the Brand expert on product assortment as well as competitors (assortment,
pricing) in order to identify opportunities in local markets
• Develop product marketing calendar and work in collaboration with Consumer Marketing
Manager/ online/ consumer engagement; to develop the Brand’s 360° activation calendar
• Responsible for forecasting of new launches and liaising with regional demand planning
to ensure new launches are executed on time
• Maintain sampling and promotion initiatives
• Work cohesively with Demand Planning team to ensure adequate stock availability to
meet target achievement across channels offline + online.
• Ensure timely reporting on in-line Stock Keeping Units (SKUs) and Launches
• Responsible for liaising with regulatory team to ensure all products are registered on time
50%
2. Pricing
• Assist Consumer Marketing Manager to devise Pricing Strategy on the basis of global
guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis
• Work in collaboration with stakeholders to developing sampling and GWP (Gift with
Product) strategy
• Manage and maintain discontinued products and returns with the objective of reducing
returns
• Ensure the final prices are shared with all stakeholders and updated in local systems
before the order date (distributor, retailer, Customer Service and TR)
30%
3. Customer Relations/ Services
• Build and maintain a good work relationship with the Retailer, Customer Service, Finance
and Demand Planning team
• Contributes to Retailer discussions, preparation on product-related topics (launches,
assortment range, prices, and exclusivities)
• Keep all key stakeholders updated with regards to any changes in the calendar and launch
dates
• Maintain relationships with business partners and key customers, follows up on
promotion efforts, keeps informed on sales force needs and assists sales management as
necessary to ensure all programs are implemented to their best advantage
• Co-ordinate with field force and retailers on timely basisto ensure all events and launches
are executed as per plan
Conducts regular store visits to monitor brand activity versus competitor, roll out of
marketing campaigns and to understand top doors
15%
4. Others
5%
Page 3 of 3
• Coordinating with Regional Marketing, Finance and Demand Planning Teams
• Assisting in special projects
Job Description
HIGH-TOUCH LEADERSHIP COMPETENCIES
The High-Touch Leadership Competencies provide the framework to build and grow the skills, knowledge, and behaviors
in each employee to lead from every chair. Everyone is expected to lead in every position. All of the High-Touch Leadership
Competencies are important to success. However, in each position there are three competencies that are imperative for
job success.
Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate
and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities
and management systems are required.
Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving
the vision, strategy, and goals.
Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to
initiate and lead the changes that drive success.
Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize
individual contribution and engagement.
Energizes and Enables Others: Ignites passion and releases potential to drive success.
Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion
of diverse knowledge, skills, and experiences to achieve results.
Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly
mobilize to adapt to changing needs and demands.
Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects
knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline
are aligned to achieve strategy and goals.
Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational
effectiveness to meet current and future business needs. Learns equally from successes and failures.
-A Bachelor's degree with sales as your core dream.
-Proven sales Experience.
-Fantastic track record of meeting sales target.
-A passion towards multitasking and team building.
JOB DESCRIPTION
-Execute marketing strategy and the execution of plans for existing products.
-Work with product development teams to manage new product development.
-Manage distribution channels for products.
-Analyze the effectiveness of company's marketing efforts and sales campaigns.
EDUCATIONAL QUALIFICATION
-Must have a Bachlor's degree
JOB LOCATION
-Ganjam, Gajapati, Nayagarh
We are looking for passionate people to join our team to help us achieve a path of agressive growth. The key responsibilities would invocle working with the CEO and planning and executing growth hacking strategies to enable rapid expansion of the company across schools and coaching institutes. The person will be part of the Key team of the company and work very closely with the founders.
We will provide a good compensation and equity participation for the right candidates.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- In-depth experience with website analytics tools
- Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords