G2 is looking for a data-driven Off-Page SEO Outreach Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.

You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.

In This Role, You Will:

Responsibility Area: Organic Backlink Strategy & Execution

Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.

Responsibility Area: Content Distribution & Digital PR

Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
Build relationships with journalists and influencers to position the brand as a thought leader in its category.
Develop new content distribution strategies that attract natural backlinks and brand mentions.

Responsibility Area: User Generated Content (UGC) & Community Growth

Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
Identify trending discussions and contribute meaningfully to build brand presence and trust.
Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

2+ years of Off-page SEO experience
Experience with cold outreach campaigns
Experience with Off-page SEO in the SaaS industry
Strong verbal and written communication skills
Strong organizational skills
Self-motivated and works with a sense of urgency
Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
Network of relationships within the SaaS space

About The Role

You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.

In This Role, You Will:

Responsibility Area: Organic Backlink Strategy & Execution

Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.

Responsibility Area: Content Distribution & Digital PR

Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
Build relationships with journalists and influencers to position the brand as a thought leader in its category.
Develop new content distribution strategies that attract natural backlinks and brand mentions.

Responsibility Area: User Generated Content (UGC) & Community Growth

Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
Identify trending discussions and contribute meaningfully to build brand presence and trust.
Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

2+ years of Off-page SEO experience
Experience with cold outreach campaigns
Experience with Off-page SEO in the SaaS industry
Strong verbal and written communication skills
Strong organizational skills
Self-motivated and works with a sense of urgency
Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
Network of relationships within the SaaS space

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About G2com

Founded :

2012

Type :

Products & Services

Size

Stage :

Raised funding

About

G2 is a peer-to-peer review site headquartered in Chicago, Illinois. It was known as G2 Labs, Inc. until 2013. The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software.

Ashish Sahu

Connect

Company social profiles

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