G2com
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About The Role
G2 is looking for a data-driven Off-Page SEO Outreach Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.
You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.
In This Role, You Will:
Responsibility Area: Organic Backlink Strategy & Execution
- Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
- Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
- Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
- Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.
Responsibility Area: Content Distribution & Digital PR
- Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
- Build relationships with journalists and influencers to position the brand as a thought leader in its category.
- Develop new content distribution strategies that attract natural backlinks and brand mentions.
Responsibility Area: User Generated Content (UGC) & Community Growth
- Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
- Identify trending discussions and contribute meaningfully to build brand presence and trust.
- Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
- Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 2+ years of Off-page SEO experience
- Experience with cold outreach campaigns
- Experience with Off-page SEO in the SaaS industry
- Strong verbal and written communication skills
- Strong organizational skills
- Self-motivated and works with a sense of urgency
- Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
- Network of relationships within the SaaS space
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What is ‘searce’
Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our way of working: To improve to the finest degree of excellence, ‘solving for better’ every time. Searcians are passionate improvers & solvers who love to question the status quo.
The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic business outcomes using new-age technology. This purpose is driven passionately by HAPPIER people who aim to become better, everyday.
What we do
Searce is a modern tech consulting firm that empowers clients to futurify their businesses, leveraging Cloud, AI & Analytics.
- We are a category defining niche’ cloud-native technology consulting company, specializing in modernizing (improve, automate & transform) the full-scope of infra, app, process & work
- We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful & futuristic business outcomes
- We are the most preferred tech partner of choice when it comes to ‘solving for better’ for the new-age tech startups & digital enterprises, leading disruption in their industries
- Our Service Offerings: We offer Advanced Cloud, Data & App Modernization, Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud Managed Services), Applied AI & Analytics services
- As one of the top 5 niche’ full scope global partners for Google Cloud & a preferred partner for AWS, we are the most preferred ‘engineering-led’ tech company of choice when it comes to solving complex business problems.
Who we are
We are passionate improvers, solvers & futurists. Driven by our engineering excellence mindset, we care most about delivering intelligent, impactful & futuristic business outcomes. Searcians are motivated by continuous improvement & solving for better in everything we do.
At the core, a Searcian is self-driven to become better, everyday. In passionate pursuit of the finest degree of excellence we drive exceptional outcomes in everything we do.
We believe that trust is the most important value. We also believe that we need to ‘earn the trust’, everytime one engages with us. And earning trust for us is far more important than anything else. We aim to be the *most trusted* tech consulting partner for our clients.
We are HAPPIER at heart. Humble, Adaptable, Positive, Passionate, Innovative, Excellence focused, & Responsible. We live the HAPPIER Culture Code.
Being HAPPIER.
How we work
- Customers. Partners. Our aim is to build relationships with customers for life. And meaningfully improve the life of every customer.
- We do what we say. We say what we do. We are uncomfortably honest and transparent. Being genuine wins trust & makes people happier.
- Mistakes are encouraged. We make mistakes. Tons of those. Everyday. And we don’t mind apologizing to our juniors, peers or superiors. We are no ego-doers.
- Underpromise. Overdeliver. We work with a deep desire to go above and beyond in everything we do. Everytime.
So, If you are passionate about tech, future & what you read above (we really are!), apply here to experience the ‘Art of Possible’
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