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G2com cover picture
Founded :
2012
Type :
Products & Services
Size
Stage :
Raised funding

About

G2 is a peer-to-peer review site headquartered in Chicago, Illinois. It was known as G2 Labs, Inc. until 2013. The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software.
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Ashish Sahu

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Jobs at G2com

G2com
at G2com
1 recruiter
Ashish Sahu
Posted by Ashish Sahu
Bengaluru (Bangalore)
1 - 5 yrs
₹7L - ₹8.4L / yr
Press release
Search Engine Optimization (SEO)
Link building

About The Role

G2 is looking for a data-driven Off-Page SEO Outreach Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.

You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.

In This Role, You Will: 

Responsibility Area: Organic Backlink Strategy & Execution

  • Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
  • Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
  • Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
  • Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.

Responsibility Area: Content Distribution & Digital PR

  • Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
  • Build relationships with journalists and influencers to position the brand as a thought leader in its category.
  • Develop new content distribution strategies that attract natural backlinks and brand mentions.

Responsibility Area: User Generated Content (UGC) & Community Growth

  • Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
  • Identify trending discussions and contribute meaningfully to build brand presence and trust.
  • Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
  • Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

  •  2+ years of Off-page SEO experience
  • Experience with cold outreach campaigns
  • Experience with Off-page SEO in the SaaS industry
  • Strong verbal and written communication skills
  • Strong organizational skills
  • Self-motivated and works with a sense of urgency
  • Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
  • Network of relationships within the SaaS space 


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