G2com
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About The Role
G2 is looking for a data-driven Off-Page SEO Outreach Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.
You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.
In This Role, You Will:
Responsibility Area: Organic Backlink Strategy & Execution
- Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
- Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
- Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
- Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.
Responsibility Area: Content Distribution & Digital PR
- Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
- Build relationships with journalists and influencers to position the brand as a thought leader in its category.
- Develop new content distribution strategies that attract natural backlinks and brand mentions.
Responsibility Area: User Generated Content (UGC) & Community Growth
- Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
- Identify trending discussions and contribute meaningfully to build brand presence and trust.
- Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
- Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 2+ years of Off-page SEO experience
- Experience with cold outreach campaigns
- Experience with Off-page SEO in the SaaS industry
- Strong verbal and written communication skills
- Strong organizational skills
- Self-motivated and works with a sense of urgency
- Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
- Network of relationships within the SaaS space
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Pendo is a leading product experience and software analytics platform that helps companies understand how users interact with their software and improve those experiences. It operates in the product analytics and digital adoption space, enabling organizations to combine analytics, in-app guidance, and user feedback in one unified platform.
Pendo – Key Highlights
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- Serves 14,000+ companies globally
- Processes 20B+ daily events and supports 1B+ users
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- Raised $350M+ total funding from investors like General Atlantic, Tiger Global, and Sapphire Ventures
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