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About The Role
G2 is looking for a data-driven Off-Page SEO Outreach Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.
You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.
In This Role, You Will:
Responsibility Area: Organic Backlink Strategy & Execution
- Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
- Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
- Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
- Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.
Responsibility Area: Content Distribution & Digital PR
- Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
- Build relationships with journalists and influencers to position the brand as a thought leader in its category.
- Develop new content distribution strategies that attract natural backlinks and brand mentions.
Responsibility Area: User Generated Content (UGC) & Community Growth
- Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
- Identify trending discussions and contribute meaningfully to build brand presence and trust.
- Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
- Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 2+ years of Off-page SEO experience
- Experience with cold outreach campaigns
- Experience with Off-page SEO in the SaaS industry
- Strong verbal and written communication skills
- Strong organizational skills
- Self-motivated and works with a sense of urgency
- Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
- Network of relationships within the SaaS space
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About the company
Appknox, a leading mobile app security solution HQ in Singapore & Bangalore was founded by Harshit Agarwal and Subho Halder.
Since its inception, Appknox has become one of the go-to security solutions with the most powerful plug-and-play security platform, enabling security researchers, developers, and enterprises to build safe and secure mobile ecosystems using a system-plus human approach.
Appknox offers VA+PT solutions ( Vulnerability Assessment + Penetration Testing ) that provide end-to-end mobile application security and testing strategies to Fortune 500, SMB and Large Enterprises Globally helping businesses and mobile developers make their mobile apps more secure, thus not only enhancing protection for their customers but also for their own brand.
During the course of 9 years, Appknox has scaled up to work with some major brands in India, South-East Asia, Middle-East, Japan, and the US and has also successfully enabled some of the top government agencies with its On-Premise deployments & compliance testing. Appknox helps 500+ Enterprises which includes 20+ Fortune 1000 and ministries/regulators across 10+ countries and some of the top banks across 20+ countries.
A champion of Value SaaS, with its customer and security-first approach Appknox has won many awards and recognitions from G2, and Gartner and is one of the top mobile app security vendors in its 2021 Application security Hype Cycle report.
Our forward-leaning, pioneering spirit is backed by SeedPlus, JFDI Asia, Microsoft Ventures, and Cisco Launchpad and a legacy of expertise that began at the dawn of 2014.
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About the company
This is our Vision statement. For everything we undertake, this is at the heart. We constantly ask “what kind of experience will this provide?” and then take our actions accordingly.
We are a firm grounded in strong engineering and product craftsmanship. Through value-driven, goal-oriented, and problem-solving practices, we leverage technology to build modern solutions that help our teams deliver the outcomes our clients truly care about. We believe outcomes matter more than output, and this philosophy guides every decision we take. Founded in 2015, we are stepping into our next chapter of growth through long-term, trusted collaborations.
Our services include:
- End-to-end product delivery
- Software Project Rescue
- Paratrooper Engagments
- Product and Technology Consulting
- Process Consulting
As Technology Partners to our clients, we are committed to delivering clean, lean, robust, usable, reusable, maintainable, scalable, and testable software solutions.
Therefore, we follow and champion the principles of software craftsmanship.
We are AWS Select Tier Partner helping SaaS teams build scalable, secure cloud platforms
For more follow us on:
Twitter - https://twitter.com/technogise
Blog - https://medium.com/technogise
Meetup - https://www.meetup.com/technowise
YouTube - https://youtube.com/c/technogiseprivatelimited
Instagram - https://www.instagram.com/weattechnogise/
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in drawers, sold to grey markets, or worse, dismantled without proper disposal. Meanwhile, hundreds of millions of people lack access to the quality devices that would transform their lives.
SwitchKart exists at the intersection of these two realities. We are a recommerce company with a singular belief: a quality device already exists for everyone — it just hasn't reached them yet.
We build the infrastructure, trust, and supply chain to give every device a second life — and get it into the hands of someone who needs it most. Our work spans device sourcing, grading, certified refurbishment, and distribution — creating a closed-loop system that keeps electronics in use, out of landfills, and in the service of real people.
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