G2com

About The Role

G2 is looking for a data-driven Off-Page SEO Outreach Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.

You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.

In This Role, You Will: 

Responsibility Area: Organic Backlink Strategy & Execution

• Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
• Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
• Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
• Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.

Responsibility Area: Content Distribution & Digital PR

• Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
• Build relationships with journalists and influencers to position the brand as a thought leader in its category.
• Develop new content distribution strategies that attract natural backlinks and brand mentions.

Responsibility Area: User Generated Content (UGC) & Community Growth

• Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
• Identify trending discussions and contribute meaningfully to build brand presence and trust.
• Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
• Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  2+ years of Off-page SEO experience
• Experience with cold outreach campaigns
• Experience with Off-page SEO in the SaaS industry
• Strong verbal and written communication skills
• Strong organizational skills
• Self-motivated and works with a sense of urgency
• Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
• Network of relationships within the SaaS space