Responsibilities :
- Build, plan and implement the overall marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a marketing budget
- Oversee all the company's social media accounts
- Collaborate with the design team to create a social media calendar.
- Manage and improve online content, considering SEO and Google Analytics
- Forecast marketing performance trends in terms of consumer acquisition
- Monitor competition and provide suggestions for improvement
- Update and maintain the monthly report on a regular basis- Keeping a routine check on marketing targets and achievements
Requirements :
- Good interpersonal, communication and social skills.
- Impeccable time management skills with the ability to multitask
- Good knowledge of all different marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Ability to understand current and future trends in the digital content and social media space..
- Fluent in English and Hindi
- 4 years of experience as a Marketing Head
- 2 years of experience in developing and implementing marketing strategies
- Experience with microsoft office ( Excel )
- Preferable a degree in Marketing, Digital technologies, Communication or relevant fields
- Sense of ownership and pride in your performance and its impact on the company’s success
- Passion for fitness, mobile and technology is a plus!
Similar jobs
- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
What you will do:
- Leading, planning and executing of high scale performance campaigns on multiple advertising platforms
- Strategizing end to end media plan using high budgets across digital and non-digital channels
- Collaborating with product and tech teams to provide the best user experience for new users
- Exploring new channels for growth and lead their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college IIT/ NIT/ IIM/ XLRI/ MDI/ Any Other Tier 1 Colleges)
- 7+ years experience with 4+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expert in excel-based data modelling, analytics tools
- Handled large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in managing TV budgets is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Business development can be summarized as the ideas, initiatives, and activities that help make a business better. Target area would be clients looking forward Digital Marketing services. Hence includes,
Designation - Sales & Marketing Executive
Experience Required - 2+ Years
Salary - 25K-30K
Any Graduate
Working Days - 6 days working ( Monday to Saturday)
Working time - 10:00 am to 7:00 pm.
Job Description :
1) Increasing revenues
2) Growth in terms of business expansion,
3) Increasing profitability by building strategic partnerships and making strategic business decisions.
4) Responsible for prospecting, identifying, and developing business with new customers
5) Preparing commercials for prospective clients based on the business offering in consultation with the project manager.
6)- Introduce the new client to the operations team and assist the operations team to work for the new client.
7) Competitor analysis: Should be aware of the work being done by the competition and come up with strategies to acquire those accounts.
8) Providing management with client/market feedback.
9) Ability to identify client needs and deciding deliverables for the same.
10) Should be self driven, target oriented and passionate
- Negotiable & convincing skills.
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- Building the company's business through online marketing campaigns across all digital marketing channels.
- Contributing towards creating growth strategies which include but are not limited to, SEO, email marketing, website marketing etc.
- Delivering compelling content for marketing on various online platforms.
- Working on keyword strategy to improve company branding.
- Managing the company's presence on social media platforms.
- Coordinating as well as analyzing and presenting reports to a number of stakeholders.
- Contributing ideas and strategies towards actively maintaining the brand identity online.
- Assisting in strategy formulation which will lead to building professional connections with consumers.
- Understanding and analyzing the past trends and also current drivers of growth will lead to achieving future goals.
What you need to have:
- Graduation is a must.
- 3-5 years of relevant experience in growth marketing.
- Excellent communication skills.
- Knowledge of Google Analytics, Social Media advertising and online marketing.
- Strong interpersonal skills to work with multiple stakeholders.