Market Research Executives

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

What we want to accomplish and why we need you?

Haptik is one of the world's largest Conversational AI companies, having reached over 500 + million devices, and processed over 5 billion+ conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable any kind of conversational application. With a 400+ member strong team that is set to double in the coming year, Haptik is truly poised to lead the Conversational AI revolution with some of the best minds in the industry.

We are a full-stack conversational AI company from building products to delivering bots for our clients. We are looking for a front-end engineer who can help us build the next generation of enterprise-grade conversational AI platform.

What will you do every day?

As a front-end tech lead you will be responsible for building the Haptik platform which is used by people across the globe. You will be working closely with the product, design and platform team on a day to day basis and be responsible for the look and feel of the product. While you know how to work hard, you also know how to have fun at work and make friends with your colleagues.

Ok, you're sold, but what are we looking for in the perfect candidate?

- Have a keen eye for detail and passionate about UI and UX

- Has worked with a team of FE engineers to set tech processes and standards.

- Has experience in mentoring junior engineers.

- Have a solid understanding of front-end technologies especially React

- Build, maintain and gate-keep the platform tools

- Work closely with the PM and designers to deliver high-quality features

- Work closely with the backend engineers to understand the Interkat Platform and build for scale

- High-level estimating and scoping/breaking down of tasks

- Document features to make them easily understandable to clients

- Participate in code reviews, automated and functional testing, and other aspects of our quality assurance process

- Use and promote standard good coding practices

- Fully participate in a scrum-based, agile development team

- Maintain up-to-date knowledge of technology standards, industry trends, emerging technologies, and software development best practices

- Work experience around optimizing build artifacts and performance monitoring

- Following security standards when using cookies/others to store user information etc.

Requirements :

- 5+ years of experience working on React.js

- Prior experience of leading/mentoring a team is a plus

- Knowledge of flux and redux

- Must have extensive experience working on Javascript, HTML, CSS, animations and UI/UX principles.

- Knowledge of backend technologies is a plus

- Good attention to detail, pixel perfect designs

- Bachelor's Degree in computer science or equivalent

- Good Communication skills

- Hustler with the passion for writing good code

- Team player

- Must have experience in working in an agile environment, exposure to tools like Jira would be an added benefit.

Requirements is such a strong word. We don't necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you've done most of it and are ready for the challenge of adding some new things to your resume.

• Handling end to end Technical Recruitment across various verticals.
• Stakeholder management, client and talent management
• Using Job portals like Naukri, CutShort, Angel List, Linkedin Recruiter, Hyrst, Instahyre, etc for recruitment.
• Preferred candidate:- BE / Btech / BCA / MCA / Mtech / MS or someone from a technical background

• At least 5 year of experience in Cloud technologies-AWS and Azure and developing. 
• Experience in implementing DevOps practices and DevOps-tools in areas like CI/CD using Jenkins environment automation, and release automation, virtualization, infra as a code or metrics tracking.
• Hands on experience in DevOps tools configuration in different environments.
• Strong knowledge of working with DevOps design patterns, processes and best practices
• Hand-on experience in Setting up Build pipelines.
• Prior working experience in system administration or architecture in Windows or Linux.
• Must have experience in GIT (BitBucket, GitHub, GitLab)
• Hands-on experience on Jenkins pipeline scripting.
• Hands-on knowledge in one scripting language (Nant, Perl, Python, Shell or PowerShell)
• Configuration level skills in tools like SonarQube (or similar tools) and Artifactory.
• Expertise on Virtual Infrastructure (VMWare or VirtualBox or QEMU or KVM or Vagrant) and environment automation/provisioning using SaltStack/Ansible/Puppet/Chef
• Deploying, automating, maintaining and managing Azure cloud based production systems including monitoring capacity.
• Good to have experience in migrating code repositories from one source control to another.
• Hands-on experience in Docker container and orchestration based deployments like Kubernetes, Service Fabric, Docker swarm.
• Must have good communication skills and problem solving skills

• Write clean, scalable code using .NET programming languages
• Develop technical interfaces, specifications, and architecture
• Develop client displays and user interfaces
• Assist software personnel in handling project-related work and other requirements
• Coordinate with other software professionals and developers
• Familiarity with the.NET framework (Like DotNet Core, MVC), SQL Server, and design/architectural patterns.
• 2+ years of development experience using C# .NET
• Knowledge of at least one of the .NET languages (e.g. C#, .NET) and HTML5/CSS3
• Excellent troubleshooting and communication skills

Job Responsibilities:

• Working in web based applications and services.

• Collaborating closely with the Project Manager ensuring smooth development workflow and timely delivery. 

• Being quick and proactive in resolving application defects and issues.

•  Developing documents, queries etc. for databases.

• Always being ready to make required changes especially at the post-deployment stage.

• Multitasking with multiple projects and designs under stringent budget restrictions.

Candidate Requirements:

• Must have provable proficiency in Golang, MongoDB/SQL Server/MySQL, Web Service/REST API/WCF, HTML, AJAX, JavaScript/JQuery

• 2+ years of relevant experience in Golang Web Application.

• Must be familiar with Golang Programming Language, MongoDB/SQL Server.

• Well-experienced and knowledgeable in Go routine and channel patterns, Go web frameworks, AngularJs/VueJs/ReactJs, and RESTful Web Services/ Web API.

• Must understand code versioning tools such as Git, SVN, and Mercurial.

• The candidate must be self-driven, smart, and self-motivated with good communication skills.

• A go-getter and sales enthusiast who takes all the monthly, quarterly, and yearly sales goals seriously.

• Must have updated knowledge of IT services and industry.

• Should work closely with Business heads and help them with data and reports regarding the customers and their competitors.

• Experience in Digital Marketing with a specific focus on Google Ads
• Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
• Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
• Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
• Advanced knowledge of Microsoft excel
• Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
• Tracking and setup of all events through Google Tag Manager
• Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
• Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
• Find new opportunities to grow revenue and sales.