MARKETING AND SALES MANAGER

Job Title: LMS Executive (Operations + Learner Support & Upselling)

Role Overview

The LMS Executive will manage LMS operations, resolve learner queries, assist users on the platform, and support upselling and cross-selling of relevant programs. This role combines LMS operations, learner support, and revenue assistance.

Key Responsibilities

LMS Operations

• Manage day-to-day LMS activities: user creation, enrollments, access control
• Upload and maintain courses, assessments, videos, and learning content
• Track learner progress, attendance, completion, and certifications
• Prepare LMS reports and dashboards
• Support live classes, webinars, and virtual sessions

Learner Support & Assistance

• Handle learner queries via calls, email, WhatsApp, and LMS tickets
• Resolve login, access, course navigation, and certificate-related issues
• Guide learners on effective use of LMS features
• Ensure timely resolution and high learner satisfaction

Upselling & Cross-Selling

• Understand learner needs and recommend relevant course upgrades
• Identify upsell and cross-sell opportunities from existing learners
• Coordinate with sales/counselling team for conversions
• Follow up with learners for renewals and additional enrollments
• Update learner interactions in CRM

Skills & Qualifications

• 1–3 years experience in LMS operations, EdTech support, or customer service
• Strong communication and coordination skills
• Basic understanding of upselling and cross-selling
• Hands-on experience with LMS platforms (Moodle, TalentLMS, Canvas, etc.)
• Comfortable working in a fast-paced EdTech environment

Working Days & Location

• 6 days working (any one weekly off as per business requirement)
• Work Location: Onsite – Bangalore (Silk Board)
• Only candidates comfortable with onsite work and 6-day working should apply

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

We have Internship Training program for COMPLETE IT FRESHERS who want to do learn real time working on live projects in our IT company Logical Soft Tech Pvt Ltd, Indore(M.P) .

We work on several technologies and have training internship on following tech stack :-

1) For Mobile app development ( Android /IOS/ Flutter )

2)For full stack web development frontend ( react.js ) and backend ( php CodeIgniter / node.js /Java )

3) For frontend web design and development : React .JS

4) For Backend web development ( php CodeIgniter / node.js / Java springboot)

5) for SEO/SMM/Digital Marketing / Manual testing

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For more enquiry and detail discussion you may reach our HR Number

Company Name : Logical Soft Tech Pvt Ltd

Contact : - +91-82.69.82.97.29(HR), +91-78.69.73.15.95(HR), +91-74.15.95.09.19(HR), +91-82.10.25.18.24 (technical Department)

Email : - talentlogicalsofttech @gmail.com, logicalhr.softtech @gmail.com, hrlogicalsofttech @gmail.com,

Address: - 2nd floor, 388,PU4, Scheme 54 PU4, Infront of Main Eye Retina Hospital, Vijay Nagar, Indore, M.P

Please call on given HR number if any queries or for detail discussion

1. Experience: 3-5 Years
2. Scripting: PowerShell and either of ( JavaScript, Python)
3. Kubernetes and docker Hands-On   
4. Good to have either (Azure / AWS ) 
5. Any of DB technologies Hands-ON: No SQL - Admin, COSMOS DB, MONGO DB, Maria DBA  
6. Good to have Analytics knowledge