Legal Manager

Digital Marketing Expert - B2B ABM & Performance

About ProductNova:

ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

We are also building our own B2B SaaS Products

The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.

Key Responsibilities:

B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.

ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.

Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.

Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

Qualifications:

• Any professional degree/MBA in Digital marketing.
• Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
• Strong leadership skills with the ability to motivate a high-performing team.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

• Design and implement overall recruiting strategy

• Develop and update job descriptions and job specifications
• Perform job and task analysis to document job requirements and objectives
• Prepare recruitment materials and post jobs to appropriate job board/colleges etc
• Source and recruit candidates by using databases, social media etc
• Screen candidates resumes and job applications
• Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule
• Assess applicants’ https://resources.workable.com/tutorial/recruiting-skills-training">relevant knowledge, skills, soft skills, experience and aptitudes
• Onboard new employees in order to become fully integrated
• Monitor and apply HR recruiting best practices
• Act as a point of contact and build influential candidate relationships during the selection process
• Promote company’s reputation as “best place to work”

Key Responsibility Areas:

Operate a hands-on role involving penetration testing and vulnerability assessment activities of complex Web applications, operating systems, wired and wireless networks, and mobile applications/devices Delivering targeted and intelligence led security penetration testing through a robust testing methodology and process Craft and develop scripts, frameworks, tools, and the methods required for facilitating and executing sophisticated charges, emulating malicious actor behavior sought at avoiding detection Conduct security assessments on a wide variety of technologies and implementations Develop and maintain security testing plans Maintain and evolve a mature set of security penetration testing and internal Red Team processes covering all areas of technology Automate penetration and other security testing on networks, systems and applications Develop meaningful metrics to reflect the true posture of the environment allowing the organization to make educated decisions based on risk Produce actionable, threat-based, reports on security testing results Act as a source of direction, training, and guidance for less experienced staff Consult with application developers, systems administrators, and management to demonstrate security testing results, explain the threat presented by the results, and consult on remediation Communicate security issues to a wide variety of internal and external “customers” to include technical teams, executives, risk groups, vendors and regulators Foster and maintain relationships with key stakeholders and business partners

Required Skills:

2 to 6 years of experience in information security with web application and network penetration testing experience Fluent in common cyber security domains such as cloud security, access control, encryption, identify management, security operations, application security, penetration tests, endpoint security, vulnerability management, threat intelligence Strong understanding of OWASP top 10.

Experience or knowledge of IT security risk assessments and gap analysis In-depth knowledge of application development processes and at least one programing or scripting language (e.g., Java, Scala, C#, Ruby, Perl, Python, PowerShell) Hands on experience with testing frameworks such as the PTES and OWASP Experience of functional testing, UI/UX testing and manual testing, Load, Performance testing across multiple browsers and devices Hands-on experience in designing and writing test automation scripts using test automation frameworks and knowledge on API Testing Applicable knowledge of Windows client/server, Unix/Linux systems, Mac OS X, VMware/Xen, and cloud technologies such as AWS, Azure, or Google Cloud

Qualification: Masters/Bachelor’s Degree

Egregore Labs (www.egregorelabs.com) is a financial software company founded in 2017 by Prashant Vijay (ISB, Tulane) & Hari Balaji (IIM Ahmedabad, IIT Madras) both of whom have spent over a decade each in Financial Services, with a majority of their experience at Goldman Sachs across New York, Hong Kong & Singapore in roles across Trading, Quant & Technology.
Opportunity

Responsibilities:

• Implement responsive and performant UIs with a user-centered approach with frontend technologies including Angular 2, Javascript(ES 6), Typescript, SCSS, etc
• Build backend REST APIs on Python 3 based server frameworks for deployment and scaling of our product(s)
• Write meaningful test cases for frontend & backend platforms

• Integrate our products with 3rd party products/tools/services

• Develop Infrastructure for delivering services using a performance-driven approach, build databases, schedule automated jobs, etc

Ideal Background / Experience

• At least 24 months of diverse experience in web development for product or services-oriented environment with exposure to working production deployments
• Expertise in programming using Python/Javascript or similar scripting languages
• In-depth exposure to technologies used in web-based SaaS products, including REST APIs
• Sound understanding of Postgres and NoSQL databases such as MongoDB

Nice to have exposure to any of

• AWS
• Azure
• ELK
• Object Relational Models (SQLAlchemy, etc)
• Google APIs
• Microservices Architecture Pattern
• NodeJS / ExpressJS

Work from Home, office in Noida

Experience: 2yrs plus

The ideal candidate is well versed in Photoshop and experienced in all manner of web-design elements, such as the design and layout of buttons, links, menus, and text.

Will work creatively and directly with User Interface Head to create and deliver quality work in a timely manner.

Will be responsible for creating the look and feel of the public website/marketplace/eCommerce

Creating responsive design using media query and bootstrap.

Web and mobile UI/UX design & wireframe mockups, and prototypes Using Photoshop, illustrator online mockup tool. Graphic work like logo, brochure, magazine ad, poster, icon & infographic design using Photoshop and illustrator and any previous eCommerce/marketplace will be an added advantage.

We enable humans & machines with internet connectivity at a price that they can afford.

The inspiration for Wifi Dabba came from the founders working together for the last decade in the mobile application industry and realising the biggest reason for user churn being access to cheap and affordable internet access. From having worked on ground onboarding users and facing poor connectivity issues all the time, we took it on ourselves to fix the internet access problem for the common citizen.

At Wifi Dabba (YC W17), we are building a low cost, scalable & distributed Wi-Fi infrastructure to connect next billion users online. We do this by deploying a grid of lasers (Free Space Optics) over the cities & town and bring cheap and fast internet for everyone. We enable anyone to buy 1 gig of data access at a time at a price they can afford. Sachetization of internet access is the foundation to rebuilding internet for all. We do this by leveraging crypto and blockchain to truly make internet infrastructure ownership distributed — our vision is to be connectivity layer for the Web3 world.

• You will get the chance to be an early team member at a fast-growth YC startup.
• You get to define the future of telecom infrastructure ownership and operations.
• We’re a tight-knit team where you'll learn a ton and have ownership.
• Opportunity to build for the next billion users.

• Strong engineering background preferably in Computer Science
• Experience architecting, developing, and testing iOS application code end-to-end
• Strong knowledge of iOS UI design principles, patterns, and best practices
• Experience with AWS services
• Experience working with remote data via REST and JSON
• Experience working with mobile analytics
• Knowledge of Apple’s design principals and application
• Knowledge of code versioning tools like GIT, SVN.
• Experience in building user interfaces for mobile apps.
• Participate in design discussions with business users, web producers and engineering teams.
• Perform requirements analysis, high-level design, effort estimation for new business requirements and feature enhancements.
• Write clean, concise, and sustainable code.
• Team player who enjoys collaborative effort.

• Entrepreneurial mindset (we encourage all employees to be future founders and this can be a great stepping stone towards that)
• Customer-centric and passionate about working in a small & focused team
• Previous experience building/working in telecom software or infrastructure
• Previous experience building web3 project - DeFi / Blockchain infrastructure
• Previous experience at a high-growth, fast-paced startup

Mandatory Skill Requirements:

1. Strong Fundamentals on Manual Testing.
2. Some experience on API Automation Testing .
3. Basic understanding of any of the coding languages.(During the interview one coding question will be asked)
4. Basic understanding of SQL.(During the interview one SQL question will be asked)
5. Preferred Experience ( 2-6 yrs)