Role & Responsibilities
As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.
What You’ll Do-
- Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
- Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)
- Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
- Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
- Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences
- Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
- Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics
- Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
- Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking
Growth-Specific Focus Areas:
- User acquisition and conversion optimization
- Onboarding and activation experience design
- Subscription and monetization flow optimization
- Retention and re-engagement campaign design
- Referral and viral growth mechanism design
- Personalization and recommendation interface design
Ideal Candidate
- Masters/Bachelor's from premier institutions (IIT, BITS, NID)
- 5 -8 years of full-stack product design experience with proven growth impact
- Strong portfolio demonstrating conversion optimization and growth-focused design solutions
- Experience with growth experimentation, A/B testing, and data-informed design decisions
- Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools
- Understanding of subscription business models, pricing psychology, and monetization strategies
- Experience designing for both web and mobile platforms at scale
- Strong analytical mindset with ability to translate business metrics into design solutions
- Knowledge of user acquisition channels and performance marketing touchpoints
Bonus Traits:
- Experience in subscription-based or marketplace products
- Background in conversion rate optimization (CRO)
- Understanding of international market expansion and localization
- Experience with AI-powered personalization and recommendation systems
Shubham Vishwakarma
Full Stack Developer - Averlon
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- A Well Earned Rest - You will get 11 paid public holidays as well as 12 paid leaves. So, a total of 23 HOLIDAYS
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We at Wow Labz are always striving to look for exciting problems to solve. Whether we’re creating new products or helping a small startup extend its reach, we build from our heart. We’re entrepreneurial and we love new ideas. Fun culture with a team that cares about your development and growth.
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It comprises a suite of products to create the next generation data economy. It would not just facilitate, but also incentivize the curation, clean-up / classification and verification of the world’s open data. In the process, it would create value for a wide spectrum of token holders including – data owners, data scientists / data workers, publishers, yield farmers / liquidity providers / market makers, data oracles and data buyers.
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- Participate in the full life cycle of blockchain development, from research and analysis to architecture (security, performance, scalability etc), design and execution (coding, testing, benchmarking, deployment).
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- Strong knowledge of ERC20, ERC777, ERC721
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Any of this is a BIG PLUS:
- Hands on experience with Rust/ Substrate
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Persona of the kind of people who would be a culture fit:
- Curious and aware of the latest digital and social media trends
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- Exceptional analytical reasoning, problem-solving, and creative thinking skills
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon