Lead Generation Executive

We are seeking a dynamic and results-oriented Digital Marketing Executive with strong hands-on experience across multiple digital platforms. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to increase brand visibility, engagement, and conversions.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across PPC, SEO, Email Marketing, and Social Media platforms (Facebook, Instagram, LinkedIn, YouTube).
• Create, schedule, and publish engaging content to drive brand awareness and audience engagement.
• Manage and update product listings on e-commerce platforms.
• Maintain, update, and optimize company websites using WordPress and Elementor Pro.
• Collaborate with internal teams to create content for websites, blogs, articles, videos, social media, and marketing campaigns.
• Develop and implement effective SEO strategies to improve organic traffic and search engine rankings.
• Design basic creatives and video content using Canva or Adobe Creative Suite.
• Monitor, analyze, and report campaign performance using analytics tools; suggest improvements based on insights.
• Stay updated with digital marketing trends, tools, algorithm changes, and industry best practices.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong understanding of digital marketing concepts and best practices.
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, and Facebook Ads Manager.

Key Responsibilities:

• Design and develop backend components and sub-systems for large-scale platforms under guidance from senior engineers.
• Contribute to building and evolving the next-generation customer data platform.
• Write clean, efficient, and well-tested code with a focus on scalability and performance.
• Explore and experiment with modern technologies—especially open-source frameworks—
• and build small prototypes or proof-of-concepts.
• Use AI-assisted development tools to accelerate coding, testing, debugging, and learning while adhering to engineering best practices.
• Participate in code reviews, design discussions, and continuous improvement of the platform.

Qualifications:

• 0–2 years of experience (or strong academic/project background) in backend development with Java.
• Good fundamentals in algorithms, data structures, and basic performance optimizations.
• Bachelor’s or Master’s degree in Computer Science or IT (B.E / B.Tech / M.Tech / M.S) from premier institutes.

Technical Skill Set:

• Strong aptitude and analytical skills with emphasis on problem solving and clean coding.
• Working knowledge of SQL and NoSQL databases.
• Familiarity with unit testing frameworks and writing testable code is a plus.
• Basic understanding of distributed systems, messaging, or streaming platforms is a bonus.

AI-Assisted Engineering (LLM-Era Skills):

• Familiarity with modern AI coding tools such as Cursor, Claude Code, Codex, Windsurf, Opencode, or similar.
• Ability to use AI tools for code generation, refactoring, test creation, and learning new systems responsibly.
• Willingness to learn how to combine human judgment with AI assistance for high-quality engineering outcomes.

Soft Skills & Nice to Have

• Appreciation for technology and its ability to create real business value, especially in data and marketing platforms.
• Clear written and verbal communication skills.
• Strong ownership mindset and ability to execute in fast-paced environments.
• Prior internship or startup experience is a plus.

Client communication for requirement gathering and during project development

Good on wireframing and project scoping

Handling team of developer and coordinating with team and client

Help in pre-sales for making some initial documentation 

Vast experience in development using technology such as PHP, Node, Django, React, Angular etc.

Good experience as team lead.

Great english communication and fluent communication experience

Technically strong, strong in Analytical Skills, Strong problem-solving capabilities

Server Knowledge and strong in GIT, GITLAB, SVN Knowledge

Sprint planning and scrum management

Experience making documentation like technical documents of project

Helping developers came out of terms

Strong R & D Skills, scrum

Strong database knowledge of MYSQL, PostgreSql, MongoDB

Strong Expertise making scalable applications

Knowledge of different software architecture and where to use which architecture etc. also design patterns.

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Location : Remote

Experience: 2+ years

• 2+ years of strong programming skills in developing applications using Haskell (OR) any functional programming language
• Experience in Kubernetes
• Experience in writing well-documented, clean JavaScript code. TypeScript is a plus

Job Title: Lead Generation Executive

Location: Remote

Job Summary:

We are in search of a "Lead Generation Executive" for a remote role. Your primary responsibility is to help us find potential clients, create leads, and contribute to our sales goals.

Responsibilities:

• Find and create leads to support our sales goals, and also screen the leads and set up meetings.
• Identify new markets and potential customers by doing research.
• Reach out to potential clients through various methods such as calls, networking, and social media.
• Communicate with potential clients, understand their needs, and introduce our products.
• Keep track of sales and performance data and report on progress.

Qualifications and Skills:

• Minimum of 3 years of experience in lead generation or a related field.
• Proven success in lead generation or sales.
• Strong experience in generating leads, cold calling, email campaigns, LinkedIn outreach, and rate negotiations.
• Ability to plan and execute effective lead generation strategies.
• A good understanding of sales and marketing.
• Current knowledge of market trends and competitor activities.
• Strong negotiation and problem-solving skills.
• Excellent communication skills.
• Proficiency in phone calls and presentations.
• Self-motivated, results-driven, and passionate about lead generation.
• Ability to work independently and proactively.
• Familiarity with Microsoft Office, CRM systems, and sales software.

ABOUT THE COMPANY

Augment was started in 2015 in Madison, Wisconsin USA (three hours North of Chicago). We offer Digital Innovation, Application Development, and Staff Augmentation services to clients in the USA. We wanted to help not only our clients but also to provide a good home for developers, designers, and QA team members to work, grow and thrive.

We are a 70+ person team headquartered in Madison, Wisconsin, USA with a larger office in Coimbatore, India. We are also building our teams in Brazil and Eastern Europe. Our company takes pride in genuinely attracting and retaining the best talent. If you want to be part of a high-achieving, knowledgeable, and fun team, then here’s your chance to join a rapidly growing startup that offers an international and diverse work atmosphere. If you are interested in learning more about us, please contact us. You can also talk to our team members to see how they like working with Augment.

• Knowledge about Job Portals and Familiarity with Job Posting
• Understanding the organization's expectations in terms of the job description and specs.
• Reviewing and Shortlisting of Profiles from employment portals, networking sites, referencing networking, and job search
• Continuous efforts to ensure the talent pool data is updated timely
• Conduct Preliminary interviews, telephonic interviews, and candidate shortlisting
• For accessing passive prospective prospects, effectively utilizing one's own network, building a database, digital platforms, and referrals
• Examine the candidate's abilities, knowledge of various technologies, and essential responsibilities.
• Schedule in-person and telephonic rounds of interviews, complete technical testing, and stay in touch with prospects until they are recruited.
• Maintaining professional connections with all parties involved is essential (Ops. Managers, HR Managers, Team Members, candidates, etc.)
• Working with Hiring Managers on a regular basis to ensure that sourcing timelines are reached.
• Identify new strategies for sourcing candidates and creating new leads using the technique.
• Good understanding of keywords and how to use them when looking for resumes.
• Maintain communication with the candidates who have been given positions until they have accepted them, and so on.
• Keeping track of the recruitment database and reporting to the HOD on a frequent basis as needed. There will be a greater emphasis on employee retention and lower employee turnover.
• Finding individuals who are qualified for the job based on the job description provided.

Desired Skills:

• Pragmatic
• Self-Motivated
• Analytical Mindset
• Coordination between the team and supervisors is transparent.
• Capable of working under duress and multitasking
• Should be able to operate independently with little supervision.
• Educating yourself Agility and a can-do attitude
• Excellent communication skills, both written and vocal
• English is the preferred language for communication.
• Must be a leader and a motivator.
• Coordination abilities are essential.