Lead – AI & Intelligent Automation - ED Tech Industry

• Write high-quality blog posts, articles, website copy, social media posts, and marketing materials.
• Conduct thorough research on industry-related topics to produce accurate and original content.
• Optimize content for SEO, including keyword research and implementation.
• Collaborate with marketing, design, and product teams to ensure content alignment with brand voice and goals.
• Edit and proofread content to maintain high standards of quality.
• Stay updated with industry trends and content marketing best practices.

About Us

Aura is developing a platform to help companies/communities mint, buy, trade and sell NFTs in the easiest manner possible. Developing a state-of-the-art storefront customised to the community and a user-friendly interface to unlock the digital growth of companies in the gaming space by leveraging the power of NFTs. We are assembling a high-performing team from the tech ecosystem to build this product and compete with the likes of OpenSea.

Requirements:

• Create compelling content, visuals, and messaging for campaigns.
• Lay the foundation for a consistent brand voice and tone, content strategy, and roadmap for regular content execution.
• Continually optimise strategy and content, pull analytic reports showing data on engagement, reach, conversion and deliverables, analyse strategy & content performance, communicate it to the key stakeholders and optimise based on the findings.
• Craft and maintain technical write-ups and educational content on platforms like medium (both long and short form) to help bridge any gaps in understanding.
• Develop editorial calendars and ensure deadlines are met
• Create and oversee the development of creative marketing campaigns that resonate with our target audience.
• Utilize your expertise in digital marketing to plan, optimize, and manage online advertising campaigns on platforms such as Google Ads, Facebook, Twitter, and others.
• Analyze campaign performance, gather insights, and make data-driven decisions to improve marketing effectiveness.
• Monitor industry trends, competitor activities, and consumer behaviour to identify new opportunities.
• Build and maintain relationships with external partners, agencies, and influencers.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 4+ years of proven experience in a marketing role with a track record of successful campaigns and team management.
• Strong understanding of both content strategy, creative campaign development and digital distribution channels.
• Proficiency in using digital marketing tools, including Google Ads, Facebook Business Manager, and Twitter Ads.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Creative thinker with the ability to identify and act on new opportunities.
• Strong project management and organizational abilities.
• Knowledge of industry trends and best practices in marketing.
• Ability to adapt to a fast-paced and dynamic work environment.

Benefits

• Work on the cutting edge of blockchain technology and the upcoming use-case of NFTs (Non-Fungible Token)
• Be a part of an early-stage start-up with funding from the founders of Polygon
• We have great benefits of work from anywhere policy with flexible working hours that allow us to focus on work-life balance. Additionally, we do provide frequent offsites and have an unlimited leave policy.

Masters India is looking for fresh graduates, who can deliver measurable success. Our ideal candidate is highly motivated, an excellent communicator, can work well within a co-operative and friendly team as well as should be able to work on their own initiative. The primary focus of the role is to work with theSales team to develop and deliver a healthy lead generation programme, driving qualified leads into the sales pipeline. There will be opportunity to learn to deliver these opportunities through the sales cycle to successful closure. The candidate should be proactive and should be to impact positive change to add value to our business. This position will be based at Masters India office in Noida, Sector 63. There is significant opportunity for career progression at Masters India.

Key Responsibilities:

• Manage,nurture and convert inbound leads into sales 
• Identifystrong potential prospects using initiative and creativity, to generate outbound lead 
• Assessand analyse a prospect’s current processes and 
• Provideengaging and articulate information about Masters India’s value proposition to potential 
• Maintainwell organized, up-to-date and accurate sales information and activity reports.

• Learnto manage complex enterprise sales throughout the sales 
• Efficientmanagement of the sales pipeline using Masters India’s 
• Confidently participatein the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face 
• RepresentMasters India at corporate events or sales meetings independently or along with colleagues.
• Meetpersonal targets and work towards Masters India’s sales goals and 

• Demonstrates ability tointeract professionally with potential customers via phone, email,telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business 
• Workclosely within a small sales & marketing team and develop cooperative working relationships with all company 
• Provide accurate and timelyinformation as required to project managers, the delivery team and senior 
• Using of social media tools like LinkedIn 

• Understandhow the benefits of Masters India’s products and services can meet customer’s needs in various business.
• Develop a strong knowledge of Masters India’s products and services in order to facilitate the sales 

• Should  have highly developed all round interpersonal 
• Excellent communication, presentation, networking and negotiation 
• Customer service oriented with a positive, well-motivated 
• Conscientious,hard- working and driven mindset to improve sales and activity performance beyond targets 
• Competent IT skills with a well equipped knowledge of Microsoft Office, Google programs and social networking 

• Source, interview, and select applicants for various positions.
• Sound knowledge on Sourcing Candidates thru REDEX, Monster & various Job Sites.
• Foster long-term relationships with candidates and clients
• Sourcing from different job boards. Excellent knowledge in Boolean function & usage of various job board databases.
• Draft job descriptions, push them through all talent acquisition channels, and coordinate candidate sourcing with the same.
• Doing junior to middle-level hiring for all IT verticals.
• Review applicants to verify if position requirements are met.
• Format resumes meeting client expectations.
• Telephonic Screening of the profiles checking for Technical Fitment, Behavioural Fitment, Stability, etc.
• Utilize your innovative and effective convincing and negotiation skills to impress and attract top talent.
• Follow up with candidates and clients and maintain records of progress.

Roles & Responsibilities:.

• Ability to build strong relationships.
• Self-confidence and self-starter.
• Excellent written and oral (phone) communication skills a MUST.
• Good sense of humor