LIFE ASIA / LIFE 400 Developer

Review Criteria:

Mandatory:

• Strong Ad Operations Profiles
• 1+ years of hands-on experience in Digital Ad Operations or Programmatic Advertising.
• Practical exposure to DSPs and DV360 for campaign setup, execution, optimization, and reporting.
• Strong understanding of LinkedIn, Meta, and Facebook Ads platforms; ability to coordinate campaign execution per media team plan.
• Proficiency in DoubleClick Campaign Manager (DCM) or similar 3rd-party ad servers for trafficking and tag management.
• Ability to perform QA testing of creative assets, troubleshoot delivery issues, and ensure tracking accuracy.
• Skilled in Excel-based reporting, reconciliation, and campaign data analysis.
• Must have worked in a digital media agency or AdTech environment executing live campaigns.

Preferred:

• Exposure to programmatic buying, audience targeting, and optimization strategies.

Role & Responsibilities:

We are looking for ad operations who will be responsible for the success of the advertising campaigns. This includes accurate building, testing and assignment of advertisements using various ad technologies. This person will also assist in providing support and coverage to global advertising teams as well as ensuring accuracy and security of all ad units.

Key Responsibilities-

Campaign Set-Up and Execution:

• Manage the set-up and execution of advertising campaigns, including generating and testing ad tags for campaign launches.
• Ensure seamless campaign deployment by completing quality assurance and testing of creative assets to verify proper functionality across various browsers.

Technical Adherence and Issue Resolution:

• Ensure that ad creative adheres to technical specifications and promptly troubleshoot any creative issues that may impact implementation, tracking, or reporting.
• Collaborate with internal stakeholders to guarantee the proper set-up and deployment of campaigns, fostering effective communication and alignment.

Collaboration and Reporting:

• Work closely with the Customer Success (CS) team to ensure accurate reporting, optimization, and fulfilment of campaign delivery, facilitating smooth communication and collaboration between teams.
• Maintain meticulous records of creative assets and internal documents related to proposals and campaign execution, ensuring organizational transparency and accountability.

Reconciliation and Optimization:

• Perform reconciliations between media plans and third-party ad delivery platforms to ensure alignment and accuracy.
• Identify opportunities to implement solutions that enhance effectiveness and efficiency in ad operations processes, driving continuous improvement.

Quality Assurance and Testing:

• Conduct thorough quality assurance and testing of creative assets to ensure proper functionality across various browsers and platforms.

Stakeholder Communication:

• Communicate effectively with internal stakeholders to ensure the proper set-up and deployment of campaigns, maintaining alignment with project timelines and objectives.

Ideal Candidate:

• Any bachelor’s degree, Postgraduate or equivalent.
• Minimum Experience 1+ years in the same domain preferably in digital trafficking at a media agency
• Deep understanding of DoubleClick Campaign Manager (experience with other 3rd party ad servers a plus).
• Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points.
• Working on platform like DV360 & DSP mandatory.

Perks, Benefits and Work Culture:

• Competitive Salary Package
• Generous Leave Policy
• Flexible Working Hours
• Performance-Based Bonuses
• Health Care Benefits

● Analyze business requirements and design test cases for functional and non-functional

testing.

● Identify, document, and track defects, ensuring thorough root cause analysis and resolution.

● Ensure high-quality application releases for UAT and Production.

● Collaborate with cross-functional teams during sprint planning, grooming, and

retrospectives.

● Conduct API testing and validate system integrations.

● Perform database testing to ensure data accuracy and integrity.

● Execute regression testing for unchanged features.

● Ensure compliance with company QA standards, policies, and best practices.

● Maintain test strategies, processes, and result documentation.

● Develop and manage test automation frameworks using tools like Cypress and Playwright.

Location-- Goregaon

Job Title: Marketing Manager – US Market (Hybrid, Night Shift)

Location: Hyderabad, India

Shift: US Hours (3:00 PM – 1:00 AM IST)

Experience: 3–7 years

Mode: Hybrid (Office + Work from Home)

Job Overview

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

Key Responsibilities

·      Develop and implement GTM strategies tailored for US clients across various channels.

·      Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.

·    Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.

·      Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).

·      Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.

·      Prepare and present detailed performance reports and insights for management review.

·      Must have experience in design & maintaining websites.

·      Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.

·      Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

Required Skills & Qualifications

·      5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.

·      Bachelor’s degree in any discipline.

·      Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.

·      Exposure to website designing.

·      Strong analytical, reporting, and communication skills.

·      Willingness to work in US shift hours (6 PM – 3 AM IST).

·      Professional communication and collaboration skills across organizational levels.

RESPONSIBILITIES:

• You will be involved in directly driving application of machine learning and AI to solve various product and business problems including ML model lifecycle management with ideation, experimentation, implementation, and maintenance.

• Your responsibilities will include enabling the team in moving forward with ML/AI solutions to optimise various components across our music streaming platforms.

• Your work would be impacting millions of users the way they consume music and podcasts, it would involve solving cold start problems, understanding user personas, optimising ranking and improving recommendations for serving relevant content to users.

• We are looking for a seasoned engineer to orchestrate our recommendations and discovery projects and also be involved in tech management within the team.

• The team of talented, passionate people in which you’ll work will include ML engineers and data scientists.

• You’ll be reporting directly to the head of the engineering and will be

instrumental in discussing and explaining the progress to top management and other stake holders.

• You’ll be expected to have regular conversations with product leads and other engineering leads to understand the requirements, and also similar and more frequent conversation with your own team.

REQUIREMENTS:

• A machine learning software engineer with a passion for working on exciting, user impacting product and business problems

• Stay updated with latest research in machine learning esp. recommender systems and audio signals

• Have taken scalable ML services to production, maintained and managed their lifecycle

• Good understanding of foundational mathematics associated with machine learning such as statistics, linear algebra, optimization, probabilistic models

Minimum Qualifications

• 13+ years of industry experience doing applied machine learning

• 5+ years of experience in tech team management

• Fluent in one or more object oriented languages like Python, C++, Java

• Knowledgeable about core CS concepts such as common data structures an algorithms

• Comfortable conducting design and code reviews

• Comfortable in formalising a product or business problem as a ML problem

• Master’s or PhD degree in Computer Science, Mathematics or related field

• Industry experience with large scale recommendation and ranking systems

• Experience in managing team of 10-15 engineers

• Hands on experience with Spark, Hive, Flask, Tensorflow, XGBoost, Airflow

REQUIRE ACCOUNTS EXECUTIVE - FEMALE Duties and Responsibilities: 1. To manage day to day operations of the accounts department 2. Reconcile invoices and identify discrepancies. 3. Create and update expense reports, Process reimbursement forms. 4. Enter financial transactions into internal databases. 5. Check spreadsheets for accuracy. 6. Maintain digital and physical financial records. 7. To maintain and reconcile GST data. 8. Preparation of GSTR 1, 3B, Annual Returns 9. To prepare table of accounts, assign entries to proper accounts to ensure proper accounting methods, principles and policies are being followed through Tally. 10. Checking expenses & paying on time 11. Coordinate with Branch offices to maintain tally entry 12. Entry of purchases, sales PAN India level and incorporate Tally data along with Branch offices. Qualification : 1. Bachelors degree in Commerce 2. Knowledge of accounting régulations and procedures 3. Expert in handling accounting software like Tally 4. MS Excel skills 5. Experience with General Ledger functions  Experience – 3 years  Location – Chandivali, Andheri east  Salary – upto 30 k  Working – 5 day week (Sat/Sunday holiday) REQUIRE ACCOUNTS EXECUTIVE - FEMALE Duties and Responsibilities: 1. To manage day to day operations of the accounts department 2. Reconcile invoices and identify discrepancies. 3. Create and update expense reports, Process reimbursement forms. 4. Enter financial transactions into internal databases. 5. Check spreadsheets for accuracy. 6. Maintain digital and physical financial records. 7. To maintain and reconcile GST data. 8. Preparation of GSTR 1, 3B, Annual Returns 9. To prepare table of accounts, assign entries to proper accounts to ensure proper accounting methods, principles and policies are being followed through Tally. 10. Checking expenses & paying on time 11. Coordinate with Branch offices to maintain tally entry 12. Entry of purchases, sales PAN India level and incorporate Tally data along with Branch offices. Qualification : 1. Bachelors degree in Commerce 2. Knowledge of accounting régulations and procedures 3. Expert in handling accounting software like Tally 4. MS Excel skills 5. Experience with General Ledger functions  Experience – 3 years  t  Salary – upto 30 k  day week

Job Requirements

• Experience in ReactJS and its main fundamentals like JSX, Virtual DOM, component lifecycle, etc.
• Strong proficiency in JavaScript, object model, DOM manipulation and event handlers, data structures, algorithms, JSX, and Babel.
• Experience with browser-based debugging and performance testing software.
• Good understanding of HTML, CSS, ES6.
• Knowledge of Unit testing frameworks..

Job Responsibilities

• Design, build and maintain software applications.
• Write well-designed, testable, efficient code by using best software development practices.