Inside Sales Executive

Key Responsibilities:

Design marketing creatives for social media, websites, emailers, and WhatsApp campaigns

Create offline collaterals including posters, brochures, flyers, standees, and presentations

Ensure brand consistency across all digital and print assets

Translate marketing briefs into clear, effective visual concepts

Adapt creatives for multiple formats, platforms, and campaign requirements

Manage parallel design requests while meeting timelines

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

                                         Copywriter

Job Description:

We are seeking a talented and experienced Copywriter to join our vibrant and creative team at our Advertisement agency. As an experienced Copywriter, you will play a pivotal role in developing compelling and persuasive content for a wide range of marketing and advertising campaigns. You will collaborate closely with our clients, designers, and creative team members to deliver engaging copy that effectively communicates the client's message and resonates with the target audience.

Responsibilities:

•        Develop creative and engaging copy for various advertising and marketing campaigns, including print, digital, social media, and other promotional materials.

•        Collaborate with clients, account managers, and creative team members to understand project requirements, target audience, and marketing objectives.

•        Conduct in-depth research to gather relevant information and insights on products, services, and target markets.

•        Craft clear, concise, and persuasive copy that aligns with the brand voice and effectively communicates the desired message.

•        Ensure that all copy is grammatically correct, adheres to brand guidelines, and complies with industry standards.

•        Review and edit existing copy to improve clarity, readability, and effectiveness.

•        Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and advertising.

•        Collaborate with designers and art directors to develop creative concepts and ensure the integration of copy and design elements.

•        Present and pitch creative concepts and copy to clients, incorporating feedback and revisions as necessary.

•        Work on multiple projects simultaneously, meeting deadlines and managing time effectively.

Requirements:

•        Proven experience as a Copywriter in an advertising agency or similar environment.

•        Strong portfolio showcasing a range of successful marketing and advertising campaigns.

•        Excellent command of the English language, including exceptional writing, editing, and proofreading skills.

•        Proficiency in adapting writing style and tone to different target audiences and communication channels.

•        In-depth understanding of advertising principles, marketing strategies, and brand positioning.

•        Ability to conduct thorough research on various topics and industries.

•        Familiarity with SEO principles and best practices to optimize copy for search engines.

•        Proficiency in using industry-standard software and tools for copywriting and content creation.

•        Strong interpersonal skills with the ability to collaborate effectively with clients and creative team members.

•        Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.

Preferred Qualifications:

•        Bachelor's degree in Advertising, Marketing, Journalism, English, or a related field.

•        Experience in writing for diverse industries and sectors.

•        Knowledge of social media platforms and their respective advertising formats.

•        Familiarity with data-driven marketing and A/B testing methodologies.

• Create, test, and maintain web-based applications using Laravel Framework.
• Work with members of the other teams to design, develop, and implement software solutions.
• Implement and manage the entire web application development lifecycle, from conception to delivery and post-launch maintenance.
• Write clean, efficient, and well-documented code.
• Make use of back-end data services and support the growth of current data services API.
• Effectively communicate all project updates, evaluations, suggestions, schedules, and technical and procedural difficulties.
• The development procedure, architecture, and similar information should all be documented.
• Troubleshoot and debug software issues.
• Continuously improve software quality and performance.
• Keep up with the latest web development technologies and trends.

Skills Set:

ü Good at communication skills.

ü Excellent Analytical, Problem solving skills.

ü Strong Programming skills in HTML, CSS, JavaScript, Ionic, Cordova, NodeJS.

ü Good exposure to Object oriented programming and MVC coding standards.

ü Excellent knowledge of MySQL/MS SQL Database is required in terms of designing database, SQL queries.

ü Knowledge of optimizing techniques.

We are looking for bright and extraordinary software developers to join our technology team. You will build next generation software used by some of the most sophisticated alternative asset managers, as well as architecting solutions to support new technical and business initiatives.

           What You'll Do

• Build awesome end user experience using a combination of UX design + Right UI frameworks.
• Work with the product team to understand the end user needs and build intuitive UI flows.
• Develop technical design documentation for frontend.
• Collaborate with backend team to discuss and close API contracts.
• Collaborate with non-technical stakeholders (Product Managers, Designers) to review usability, accessibility of the UI.
• Build reusable components.

What You'll Need

• A bachelor's degree in Engineering with 2-5 years of experience in IT industry
• 2+  years of web development technologies including HTML5 JavaScript, typescript, React, CSS, TDD
• Good understanding of UX design, usability, accessibility, look and feel consistency
• Good understanding of architectural principles, patterns, web performance
• Experience in latest trends ES6/7 Node.
• Working knowledge of Object-Oriented JavaScript and Functional JavaScript.
• Having experience/understanding of Material UI design and mobx are preferred
• Deep understanding in core web and browser concepts
• Strong communication and interpersonal skills

Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law. Note that for us, this is more than just a legal boilerplate. We are genuinely committed to these principles, which form an important part of our corporate culture, and are eager to hear from extraordinarily well qualified individuals having a wide range of backgrounds and personal characteristics.

Roles and Responsibilities:

1. Must be proficient in developing object-oriented applications
2. Must have hands on experience on C# & MS SQL.
3. Participate in troubleshooting and training of issues with different teams to drive towards root cause identification and resolution.
4. Participate in technical communication within the team and to other groups, prepare technical design documents and work on Azure DevOps agilie lifecycle.
5. Positive attitude, Smart work, problem solving attitude, ready to upgrade skills with latest technologies
6. Good to have experience on design patterns, Azure cloud, Azure DevOps, Dapper, Azure storage, Dotnet Core framework, Micro services.
7. Meeting with technology managers to determine application and website requirements.
8. Upgrading existing .NET websites and applications.
9. Analyzing system requirements and delegating development tasks.
10. Developing technical specifications.
11. Writing scalable code for .NET software applications.
12. Reviewing and debugging .NET applications.
13. Providing support for junior developers.
14. Deploying functional websites, programs, and applications.
15. Drafting software and application operating procedures.
16. Training junior staff.
17. Good verbal and written communication skills