Brand Manager

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

JOB RESPONSIBILITIES

• Undertake creative content creation initiatives to contribute towards business goals.
• Involve in brainstorming and pitch in ideas for social media posts and campaigns
• Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
• Collaborate with designer and copywriter for content requirements.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.

JOB REQUIREMENTS

1. Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2. Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.

DESIRED PROFILE

1. Excellent written and Oral presentations skills
2. Insightful as well as an aptitude for creative, out of the box thinking.
3. On top of industry trends and consumer psychology.
4. Knowledge of consumer marketing.
5. Ability to think both creatively and strategically.
6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.
7. Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
8. Project and budget management skills.    
9. Quick and enthusiastic learner

Job Description

Location – Noida

Exp Required – 8 – 12 yrs

We at Extramarks are looking are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate should be extremely creative, dedicated, and possess excellent leadership qualities and communication skills.

The creative director will work closely with various teams in marketing to deliver engaging content that meets the expectations of our customers.

Responsibilities

• Define the creative vision for all brand, advertising campaigns, and marketing messages
• Mentor and supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
• Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
• Conduct regular brainstorming sessions with the team to develop innovative and actionable creative solutions to business challenges
• Ensure visuals, messaging, and interactive elements for a project are properly aligned with the creative vision and brand guidelines
• Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met

Skills & Qualifications

• Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
• 8-12 years of related experience with 5+ years of creative direction in agency or corporate setting
• Hands-on experience in creative process, marketing, graphic design and brand development
• Solid understanding of design, copy and web practices
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
• Outstanding leadership and organization skills
• Excellent verbal and written communication skills
• Familiarity with a variety of software programs, such as Photoshop, Illustrator,  InDesign, etc.

• Develop and execute influencer marketing strategies and creative

campaigns

• Identify and build relationships with prominent influencers
• Building an influencer ecosystem for e-commerce/start-ups.
• Research relevant influencers and contact them.
• Build good relationships with influencers.
• Negotiating with influencers
• Monitor influencer activity, analyse their performance, identify areas

of improvement, and recommend

• Research relevant industry experts, competitors.
• Brainstorm new, creative approaches to influencer/ affiliate/

collaboration campaigns.

• Liaising with the marketing team to create and coordinate

marketing strateg

• Cross-functional coordination of digital marketing programs.
• Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
• Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
• Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
• Monitor and report on metrics associated with program execution.
• Ability to leverage data and analytics to expand and optimize programs.
• Accountability for adoption, renewal, and churn improvement goals.

Requirements

• 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
• Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
• Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
• Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
• Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
• Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
• Excellent communication - verbal and written.
• Display effective leadership skills, team collaboration, and executive presentation skills

Purpose:

We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator. 

Role and Responsibilities:

• Conduct consumer and market research

• Identify how our brand is currently positioned in the market
• Design a research-based brand strategy
• Develop and execute marketing campaigns aimed at communicating our brand message 
• Communicate our brand personality internally and align company around foundational ideas
• Lead marketing team members through campaigns
• Measure and report on success of marketing campaigns
• Anticipate consumer trends and keep brand up to date

Qualifications and Education Requirements:

Bachelors is a must. PG Preferred.

Preferred Skills

• 1 – 2 years’ experience in Beauty and Healthcare
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) 
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Excellent presentation skills
• Working under pressure
• Being passionate and energetic about the brand
•  Organizational and methodical skills are also a bonus