Brand Manager

JOB RESPONSIBILITIES

• Undertake creative content creation initiatives to contribute towards business goals.
• Involve in brainstorming and pitch in ideas for social media posts and campaigns
• Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
• Collaborate with designer and copywriter for content requirements.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.

 

JOB REQUIREMENTS

1. Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2. Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.

DESIRED PROFILE

1. Excellent written and Oral presentations skills
2. Insightful as well as an aptitude for creative, out of the box thinking.
3. On top of industry trends and consumer psychology.
4. Knowledge of consumer marketing.
5. Ability to think both creatively and strategically.
6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.
7. Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
8. Project and budget management skills.    
9. Quick and enthusiastic learner

Purpose of the Role

Drives and delivers innovation, renovation & NILG (Non Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).

Qualification & Experience

 MBA

 Minimum 6-8 years prior experience

 The person should have handled Marketing/ Brand Manager preferably in an FMCG.

 2-3 years in Brand Development/ Innovation within Foods

 Developing concepts and integrated brand communication

 Business planning and implementation experience as well as project management

 Preferred : experience in digital first launches

Key Deliverables of the Role

Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements

Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential

Champions big NILG activities

Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels

Is the expert voice of the brand from a retailer, shopper and consumer

Skills and Competencies

 Understanding consumers and shoppers.

 Develops and launches relevant innovations and relaunches

 Creates integrated brand communication

 Monitors progress & takes action

Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour

About Vivriti Capital:

Vivriti Capital is a fintech NBFC that aims to bring necessary debt finance to hundreds of mid-market enterprises across India. Vivriti Capital has, over the last 5 years, built a highly successful franchise, with Rs 5,000 crores of portfolio, as well as 300+ clients across 35+ sectors and 20+ states. Vivriti focuses deeply on investment in technology, underwriting and distribution.  With a highly varied product suite, Vivriti enjoys 90%+ client retention and has delivered these unparalleled numbers in the most challenging macro environment that India has seen. 

For more information, please visit - www.vivriticapital.com

Job Description for Brand Manager: 

1.  Analyzing our brand positioning and consumer insights
2.  Helping shape and communicate our vision and mission
3. Translating brand elements into plans and go-to-market strategies

Brief Of the Role:

We're looking for an experienced brand manager to help us build our brand and raise awareness. You'll work across all levels of our organization to find what makes us unique and communicate it to the world. We have an array of products that can be customized to the need of the clients. We are sector agnostic and work across the country. as our brand manager, you will be responsible for:

1.  analyzing brand positioning and consumer insights 
2. shaping and communicating our vision and mission translating brand elements into plans and go-to-market strategies 
3. managing a team of marketing people working on brand initiatives leading creative development to motivate the target audience to "take action" 
4. measuring and reporting performance of all marketing campaigns, and assessing ROI and kpis 
5. monitoring market trends, research consumer markets and competitors' activities overseeing new and ongoing marketing and advertising activities
6. Devise innovative growth strategies
7. Align the company around the brand’s direction, choices and tactics

Requirements and skills

• Proven working experience as Brand Manager or Associate Brand Manager 
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

Prior experience in FMCG, Fintech and/or Agency background is preferred. 6-8 years experience required. 

Responsibilities:

· Excellent knowledge of all leading social media platforms such as, Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of Adobe Photoshop/ Illustrator and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

 

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