- Develop, implement and manage social media strategy for all our games
- Manage Brand Presence & online reputation across all platforms
- Assist in developing the and executing the marketing & branding strategy to improve market share and reach
- Monitor activities such as media, brand value proposition offered, brand activation, advertising, promotions etc
- Carrying out market research in order to keep up to date with customer trends, as well as attempt to predict future trends
- Develop innovative brand campaigns online in line with business objectives and strategies
- Plan and execute Social Advocacy, Influencer Marketing and Community Management programmes
- Support corporate marketing efforts and coordinate with the management, public relations, marketing and product stakeholders to identify promotional opportunities
- Strategise and oversee marketing campaign from planning to execution for all Digital platforms
- Periodically perform competitor analysis on all mediums
- Behave as a brand champion, ensuring brand equity and guidelines are upheld in all communications.
- Develop strategies to further penetrate the market of Poker
- Handling of brand P&L for effective topline and bottom-line deliveries
- Ensure that we leverage on the common market intelligence & consumer needs
- Analyze player behavior and suggest marketing strategies to enhance the user experience
- Monitor the brand(s) spending in accordance with allocated budgets and business performance
- Lead & generate MIS on brand(s), competition and trade at regular intervals so as to result in effective brand management.
- Collaborate with all stakeholders – internal and external – to consistently deliver on the agreed objectives in the assigned timelines.
- Should drive and calculate ROI for all marketing initiatives
- Spearheading product and tactical innovations on the brand
- Identification and implementation of brand/line extension opportunities
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon