Industrial training

- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research

About Pocket FM
It’s an amazing time to join Pocket FM as we continue shaping the future of audio entertainment both in India and globally. We are India's leading audio OTT platform with the largest collection of podcasts and audiobooks across a wide variety of genres and languages; and making our entry to the global audience. We are reimagining the traditional radio to build an internet-scale platform to bring together communities to share stories and spread knowledge. Our mission is to give voice to stories and wisdom.
Pocket FM has grown to 40Million + users with deep engagement of 3 billion+ minutes per month. We are a Series C funded start-up backed by some of the marquee investors like Tencent, Lightspeed, and
others Design at Pocket FM isn't one discipline working in isolation. Instead, we work in unison with every other team, infusing our user-centered and technology-empowered strategy across all areas of the
business. We value being close to the people we serve, so we embed our experts across business units and work with them as one. We still share design standards and systems across our community, things like
common tools, design, and language. But to create a truly cohesive experience for our users across products and platforms, we're all about collaboration.

Product Design -
Product Designers focus on delivering the best experience for listeners, creators, across all of ourproducts. We bring fulfillment and value to listeners and creators and make it easy for people to enjoyPocket FM daily, exactly how they want.

Design for scale -
Our experts create the technology that enables Pocket FM to learn quickly and scale easily. We build the frameworks, capabilities, and platforms needed to welcome the world's listeners, supporting
rapid growth in our users and business.

UX Writing -
Here at Pocket FM, UX Writing is part of Design. We specialize in intuitive user-centered content strategy and microcopy, but our work doesn't end there. We partner with design, tech, and product to create cohesive experiences with a consistent voice, ensuring we always sound like

About the Role -
We're looking for a UI/UX Designer to develop new and improve existing features and experiences for our products . You'll craft a strategy rooted firmly in user insights that paint an exciting vision of the future, and deliver on that vision through effective planning, interaction design, visuals, and
prototypes, you will be making our products more user-friendly and intuitive to attract and retain customers.
As the team responsible for Pocket FM, we build both consumer-facing and business products for various platforms. You will be part of the design team that combines interfaces and workflows and enhances user experience.
In this role you will be designing products and experiences that meet people's needs, You should be an analytical and creative designer who is able to grasp user needs and solve problems.

Responsibilities -
● Understand product specifications and user psychology
● Understand product specifications and user psychology
● Conduct concept and usability testing and gather feedback
● Creating personas though user research and data
● Gather and evaluate user requirements in collaboration with product managers and engineers
● Define the right interaction model and evaluate its success
● Develop wireframes and prototypes around customer needs
● Illustrating design ideas using storyboards, process flows and sitemaps
● Find creative ways to solve UX problems (e.g. usability and findability )
● Create elegant UI designs and high fidelity prototypes
Requirements -
● Proven experience as a UX designer, UI Designer or similar role
● Strong portfolio of design projects
● Background in project management and research
● Familiarity with interaction design and information architecture
● Proficient in Design software ( e.g. Figma, XD or sketch ),
● Problem solving aptitude
● Analytical mind with a business acumen
● Team spirit; strong communication skills to collaborate with various stakeholders
Good time-management and product management skills
Knowledge of front end development in Web, Android and/or iOS is a plus.

Software Development Engineer in Test (Level 5) Job Description Do you enjoy solving complex problems with the simplest solutions? Are you excited by a fast paced multi-tasked environment? Would you like to help us innovate on behalf of Digital and Device customers? Work hard. Have fun. Make history. Amazon is the earth’s most customer centric company. Along with being a retail company, it has a special focus on innovative technology and high-profile devices. We have worked to produce best-selling tablets with breakthrough hardware technology, e-readers that have revolutionized reading, Fire TV, a tiny yet powerful way to watch the best movies and TV shows in the comfort of your living room and Echo, our latest cutting edge product. The Device, Digital & Alexa Support (aka. D2AS) organization goal is to provide the best customer experience and support for our devices, digital content & Alexa applications. The D2AS Technology team owns critical applications and backend services along with test solutions to achieve this. The team is looking for a Software Development Engineer in Test. In this role, you will be creating and designing test automation for new customer facing product diagnostic applications. You will also work on automation to test the in-house relationship management platform that delivers one of the industry’s best customer satisfaction scores. You will create automation that covers service level, integration, end-to-end and regression testing. You will define test plans, test specifications, test suites, test cases as well as design tools for unit, functional and performance testing in a programmatic manner. You should have a combination of solid in-depth knowledge of Quality Assurance, solid understanding of the operating system software, as well as knowledge of object oriented design principles. You should command the skill to communicate clearly and effectively. You will work directly with Developers, QA Engineers, Product Managers, and Technical Program Managers to ensure quality development and quality of our applications and platforms. You will work with the team to drive the software development process toward quality-centric methodologies. You will have the opportunity to work on automation software in areas including business intelligence, web service implementation, database design, web based applications, and UI design. In this position, you will use a variety of mainstream and open source technologies like Java, Linux, Oracle, Python as well as in-house Amazon technologies. The technical skills required for this role include strong object-oriented design and programming in Java. Some scripting, SQL and data modeling is helpful. In addition the role will offer project management, leadership and test system design opportunities. We are looking for a passionate, hard-working, and talented individual who has experience building innovative test solutions. Key Responsibilities: - Be responsible for the design, architecture and development of test frameworks and automated tests - Investigate and deliver innovative system solutions in testing - Work in an Agile/Scrum environment to deliver high quality software - Work side by side with partners, colleagues and teams on challenging problems - Mentor others in automation frameworks and creating automated tests - Have experience working with web technologies - Be highly effective and thrive in a dynamic environment with multiple, changing priorities - Take great pride to innovate on testing new products that are used by millions of users - Be comfortable with proactive outward communication and technical leadership and take on challenges Do you enjoy solving complex problems with the simplest solutions? Are you excited by a fast paced multi-tasked environment? Would you like to help us innovate on behalf of Digital and Device customers? Work hard. Have fun. Make history. Amazon is the earth’s most customer centric company. Along with being a retail company, it has a special focus on innovative technology and high-profile devices. We have worked to produce best-selling tablets with breakthrough hardware technology, e-readers that have revolutionized reading, Fire TV, a tiny yet powerful way to watch the best movies and TV shows in the comfort of your living room and Echo, our latest cutting edge product. The Device, Digital & Alexa Support (aka. D2AS) organization goal is to provide the best customer experience and support for our devices, digital content & Alexa applications. The D2AS Technology team owns critical applications and backend services along with test solutions to achieve this. The team is looking for a Software Development Engineer in Test. In this role, you will be creating and designing test automation for new customer facing product diagnostic applications. You will also work on automation to test the in-house relationship management platform that delivers one of the industry’s best customer satisfaction scores. You will create automation that covers service level, integration, end-to-end and regression testing. You will define test plans, test specifications, test suites, test cases as well as design tools for unit, functional and performance testing in a programmatic manner. You should have a combination of solid in-depth knowledge of Quality Assurance, solid understanding of the operating system software, as well as knowledge of object oriented design principles. You should command the skill to communicate clearly and effectively. You will work directly with Developers, QA Engineers, Product Managers, and Technical Program Managers to ensure quality development and quality of our applications and platforms. You will work with the team to drive the software development process toward quality-centric methodologies. You will have the opportunity to work on automation software in areas including business intelligence, web service implementation, database design, web based applications, and UI design. In this position, you will use a variety of mainstream and open source technologies like Java, Linux, Oracle, Python as well as in-house Amazon technologies. The technical skills required for this role include strong object-oriented design and programming in Java. Some scripting, SQL and data modeling is helpful. In addition the role will offer project management, leadership and test system design opportunities. We are looking for a passionate, hard-working, and talented individual who has experience building innovative test solutions. Key Responsibilities: - Be responsible for the design, architecture and development of test frameworks and automated tests - Investigate and deliver innovative system solutions in testing - Work in an Agile/Scrum environment to deliver high quality software - Work side by side with partners, colleagues and teams on challenging problems - Mentor others in automation frameworks and creating automated tests - Have experience working with web technologies - Be highly effective and thrive in a dynamic environment with multiple, changing priorities - Take great pride to innovate on testing new products that are used by millions of users - Be comfortable with proactive outward communication and technical leadership and take on challenges Basic Qualifications  Bachelor’s Degree in Computer Science, or relevant work experience  4+ years professional experience as a Software Development Engineer in Test (SDET)  Strong computer science fundamentals in design, data structures, algorithm design, problem solving, and complexity analysis  Proficiency in multiple modern programming languages such as Java, JavaScript, C++, and Python  Strong server side Java experience  Experienced in web test automation  Demonstrated experience in test framework design and development  Experience building and designing test cases and automation  Experience with testing methodologies  Excellent communication, collaboration, reporting, analytical and problem solving skills  Proficient with Agile testing methodologies and best practices  Deals well with ambiguous/undefined problems; ability to think abstractly Preferred Qualifications  QA Methodologies and software life cycle  Demonstrated experience in test framework design and development  Testing services, websites, and mobile applications  Experience instrumenting CI/CD pipelines in native web/API development environments  HTML, CSS, JavaScript, XML, and web client technologies  Designing and building test tools and systems  Security testing, performance testing, and load testing.  Ability to work at both detailed and abstract levels  Strong analytical, troubleshooting/problem solving skills  Solid grounding in computer science fundamentals; Algorithms and Data Structures  Strong, object-oriented design and coding skills  Coding experience with automated testing frameworks, tools, services, and physical devices  Experience developing in a Linux environment  Experience with web services and databases  Experienced in mobile (iOS and Android) test automation  Ability to effectively articulate technical challenges and solutions