Hiring For BPO Non Voice Process

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Job Title: Java Developer (Immediate Joiners Only)

Experience: 5+ Years

Work Locations: Pune, Gurgaon, Noida, Bangalore, Ahmedabad

Work Mode: Hybrid

Joining: Immediate Joiners / Candidates who have completed their notice period only

About Us

At Deqode, we build high-performing engineering teams for cutting-edge technology solutions. We are currently looking for experienced Java Developers who are passionate about scalable systems, clean code, and modern architectures.

Key Responsibilities:

• Design, develop, test, and maintain Java-based applications using Java 8 and Spring Boot
• Build robust RESTful APIs and integrate with third-party services
• Work on microservices architecture, including containerization and orchestration
• Ensure the performance, quality, and responsiveness of applications
• Identify bottlenecks and bugs and devise solutions to these problems
• Participate in code reviews and contribute to technical discussions
• Collaborate with cross-functional teams to define and deliver new features
• Write unit and integration tests to maintain code quality

Mandatory Skills:

• Strong hands-on experience with Java 8 or above
• In-depth knowledge of Spring Boot and Microservices architecture
• Experience in developing RESTful APIs
• Proficient in object-oriented design principles and software design patterns
• Good understanding of databases (SQL/NoSQL)
• Familiarity with version control tools like Git
• Exposure to CI/CD practices and tools

Good to Have:

• Knowledge of containerization (Docker, Kubernetes)
• Experience with messaging queues (Kafka, RabbitMQ)
• Cloud exposure (AWS/Azure/GCP)
• Basic knowledge of unit testing frameworks like JUnit, Mockito

Duration: 6 months with possible extension

Location: Remote 

Notice Period: Immediate Joiner Preferred

Experience: 4-6 Years

Requirements:

• B Tech/M Tech in Computer Science or equivalent from a reputed college with a minimum of 4 – 6 years of experience in a Product Development Company
• Sound knowledge and application of algorithms and data structures with space and me complexities
• Strong design skills involving data modeling and low-level class design
• Good knowledge of object-oriented programming and design patterns
• Proficiency in Python, Java, and Golang
• Follow industry coding standards and be responsible for writing maintainable/scalable/efficient code to solve business problems
• Hands-on experience of working with Databases and the Linux/Unix platform
• Follow SDLC in an agile environment and collaborate with multiple cross-functional teams to drive deliveries
• Strong technical aptitude and good knowledge of CS fundamentals

What will you get to do here?

• Coming up with best practices to help the team achieve their technical tasks and continually thrive in improving the technology of the product/team.
• Driving the adoption of best practices & regular Participation in code reviews, design reviews, and architecture discussions.
• Experiment with new & relevant technologies and tools, and drive adoption while measuring yourself on the impact you can create.
• Implementation of long-term technology vision for your team.
• Creating architectures & designs for new solutions around existing/new areas
• Decide on technology & tool choices for your team & be responsible for them.

• Should have hands-on experience in advanced JavaScript libraries and frameworks, such as AngularJS, KnockoutJS, Bootstrap, BackboneJS, ReactJS, DurandalJS, etc. (ReactJS is Mandatory) 
• Proficient in web markup, including HTML5, CSS3
• Good understanding of server-side CSS pre-processing platforms, such as LESS and SASS and experience in building/using REST APIs    
• Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
• Good understanding of asynchronous request handling and partial page updates.

• Develop iPhone and iPad handset clients
• Develop architecture and low-end designs based on customer and product management requirements
• Communication of designs and other development issues to developers and managers
• Design, develop and manage automated unit and acceptance tests
• Peer review of design code and tests
• Participate in the agile development program
• Bug Fixing
• Take ownership of deliverables
• Adhere to development methodologies

ESSENTIAL SKILLS/ATTRIBUTES:

• Minimum 5 years Objective-C development
• Excellent knowledge of Objective-C and the iOS SDK.
• Strong knowledge of Swift 3/4.
• Experience developing Universal apps across iOS9, iOS10 and iOS11
• Proficiency in Xcode, Interface Builder, and Instruments.
• Appreciation for the limitations of handset development, especially networking related issues
• Attention to detail and subtleties of UI design and implementation
• Understanding of design patterns
• Ability to design for scalability and resilience
• Strong application process flow and problem-solving techniques
• Strong focus on refactoring and code quality
• Understanding of software configuration management and release management
• High levels of software engineering literacy and communication skills
• Friendly and professional manner
• Third Level Qualifications in computing, mathematics, or science
• Experience with auto-layout and constraints
• #Experience in building web (PWA)/mobile app using ionic/reactjs (react native)

DESIRED SKILLS:

• Experience of working in an agile (XP) environment
• Experience working with Core Data
• Experience in delivering Libraries / SDK
• Experience of other mobile platforms a plus (Android, Windows Phone/Mobile)
• Product development and lifecycle experience
• Experience in unit testing and Test-Driven Development
• Scripting (JavaScript, Ruby, Python, Shell, etc.)
• Knowledge of build systems such as Maven, Fastlane
• RESTful development
• XML, JSON, HTTP, SyncML, HTML 5, CSS, Groovy, UML
• Experience in writing documentation