Head - Digital

Purpose of the Role :

To derive long term and relevant insights through data driven Marketing resulting in better decision making. The role is expected to be significantly future focused and forward digital thinking of the organization.

Qualification & Experience :

- At least 7+ years of experience working in in developing and implementing digital marketing strategies

- Strong Experience in building effective Demand Creation initiatives

- Social Media Influencer Marketing - To strengthen our digital presence

- Content Marketing & SEO Data based marketing; Data acquisition and deploying data based marketing campaigns

- Knowledge of DTC / E-Comm Platforms.

Key Deliverables of the role :

1. Identify trends, patterns and concerns emerging from data (internal/ external) and convert them into insights/ hypothesis. Test these hypotheses and present with recommendations for positive business impact.

2.Build Digital Influence: Publish and collaborate with brands to move Digital Quotient across Org globally. (India, SEA, Bangladesh, MENA)

3. Create Digital transformation agenda for India & International - Bangladesh, MBL & MENA

4. Marketing measurement - deep diving and understanding the conversion funnel on DTC

& Ecom to help brands grow & convert better.

5. Digital Infrastructure: Help set up, manage, expand & measure content platform & strategies. Build infrastructure to support Digital Marketing

6. Digital Enablement: Help in creating and driving digital learning quotient in the org. Share knowledge and new trends in digital world, Enable usage of best practices and digital playbooks across Org.

7. Research competition, investigate benchmarks and provide suggestions for improvement