Graphic Designer

Company : Barcadly Services (www.barcadlyservices.com)

Job Title: Ads manager (SEM)

About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.

We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."

Experience:1+Years.

Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.

Key Responsibilities:

• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Conduct research to identify target audiences and develop audience personas for ad targeting.

• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.

• Monitor and optimize ad performance to ensure maximum return on investment.

• Conduct A/B testing and other experiments to improve ad performance.

• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.

• Provide regular reporting and analysis of ad performance to stakeholders.

• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.

Requirements:

• Bachelor's degree in marketing, business, or a related field.

• Relevant experience in ad management.

• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Experience with ad targeting options, such as audience segmentation and retargeting.

• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

• Ability to work independently and manage multiple projects simultaneously.

• Strong analytical skills and attention to detail.

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and     

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and     industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

Location: Preet Vihar, Delhi

Type: Full-Time, In-Office

Role Requirements:

• Minimum 2 years of experience in SEO

Responsibilities:

• Manage complete SEO, including on-page and off-page activities
• Backlink creation
• Article submission
• SEO audits
• PDF submission
• Image submission
• Improving website Domain Authority (DA)
• Conduct thorough SEO audits and implement strategies for improvement
• Manage Google Ads and Google Analytics
• Manage Google My Business (GMB)
• Execute complete social media marketing and advertising campaigns
• Handle Social Media Optimization (SMO)
• Write and optimize content for SEO purposes

Qualifications:

• Bachelor’s or Master’s degree in Marketing or a related field
• Excellent understanding of SEO principles and practices
• Strong creative and analytical skills
• Proven experience in managing on-page and off-page SEO activities
• Proficient in content writing and optimizing content for SEO

• Managing the interchange of data between the server and the users.
• Development of all server-side logic, ensuring high performance and responsiveness to requests from the front-end Integrating the front-end elements built by your co-workers into the application; therefore, a basic understanding of front-end technologies is necessary as well.
• Writing reusable, testable, and efficient code.
• Design and implementation of low-latency, high-availability, and performant applications.
• Integration of user-facing elements developed by front-end developers with server-side logic
• Implementation of security and data protection.

• Should have worked on the Django REST framework.
• Familiarity with some Pandas, Numpy, text parsing/mining and ORM (Object Relational Mapper) libraries
• Able to integrate multiple data sources and databases into one system
• Understanding of the threading limitations of Python, and multi-process architecture
• Good understanding of server-side templating languages
• Worked on Amazon cloud solutions
• Understanding of accessibility and security compliance
• Knowledge of user authentication and authorization between multiple systems, servers, and environments
• Understanding of fundamental design principles behind a scalable application
• Familiarity with event-driven programming in Python
• Able to create database schemas that represent and support business processes
• Strong unit test and debugging skills
• Proficient understanding of code versioning tool
• Excellent written and verbal communication skills.
• Should know about HDL and LLD.
• Should know about making python packages
• Should have worked on microservice-based Architecture

Desired Candidate Profile

• 6+ years of experience in managing rural markets
• Rigour for numbers
• Proven record of managing large teams
• Ability to handle and deliver in challenging environments    

• Design and develop application with your strong knowledge in .NET
  • Apply your expertise in OOPS and best coding practices, TDD & Solid design Principles.
  • Expertise level implementations of multithreading concepts & You are familiar with Full
  stack development. If you are a developer with strong experience in .Net backend technologies
  and comfortable on frontend technologies like angular, JavaScript HTML, CSS etc.
  • Apply your versatility in choosing appropriate tools and frameworks for the Core
  development procedures
  • Work on large scale complex algorithmic solutions and fine tuning
  • Working on service oriented solutions and micro services architecture and be a part of
  monolithic to micro services re-architecture

• Write clean, scalable code using .NET programming languages
• Remain up to date with the terminology, concepts and best practices for coding mobile apps
• Develop technical interfaces, specifications, and architecture
• Use and adapt existing web applications for apps
• Create and test software prototypes
• Develop client displays and user interfaces
• Assist software personnel in handling project related work and other requirements
• Coordinate with other software professionals and developers

Exp: 7 - 12 years

Min 5+ years in team management

Solid experience building teams from scratch in Startups

Preferred: Talents from Tier 1 Tech Schools / IT Product Startups

Key Skills: Java, Python, Distributed Systems, Data Structures, Algorithms, AWS, Design Patterns, HLD, LLD, Data Analytics, MongoDB, Node Js

Responsibilities:

• Vision: Building a vibrant technology culture via a shared strategic architecture vision, as the Chief Architect of the company.

• Mission: Driving the platform and product vision to life.

• Goals: Leading and delivering on the long-term road map for engineering and infrastructure efficiency.

• Execution: Building and sustaining core reusable technology that would ensure scalability, reliability, availability and resiliency for all the products running on the platform and power the enterprise's quest to remain technologically competitive as it extends its customer base and enhances customer experiences continuously.

• Assets: Owning all relevant platform technology and infrastructure, both internal (like Dev and staging environments, DevOps stacks, etc.) and client-facing (like production and HA / DR environments)

• Tools and frameworks: Leading a team of engineers and architects across DevOps, Site-Reliability, Product TechOps / NOC, Frameworks and Cloud Infrastructure teams.

• Thought leadership and industry presence: Representing technology branding and evangelism, as the face and voice of enterprise technology; sharing and evangelizing the technology strategy with internal and external entities, including employees, customers, partners, analysts, technical networks and investors.

• Team leadership: Helping build the technical talent brand of the company and in managing their portfolio of IP (intellectual property), via multiple media like blogs, conference presentations and tech media coverage.

Candidate persona mapping:

This role would be part of the Senior Leadership Team of the company, Our typical candidate for this role would be a person who:

• Is a Senior Technical Architect/Manager with 8+ years experience in Product First Tech First companies operating on a global scale

a) Preferably, with rich experience working in Silicon Valley, USA / IT Product Startups

b) Rich experience in helping build platforms that have supported products built from scratch and which have scaled over time

c) Rich experience in helping deploy products on the SaaS model

• Has rich and diverse experience in platform technology areas like design and architecture, APIs and Microservices, cloud infrastructure (private, public, hybrid or multiple), security, scale, tooling and multiple frameworks

• Has an executive presence and strong communication skills

• Demonstrates technology thought leadership

• Demonstrates a record of leading a team of Architects, managing, mentoring and appraising them

• Is, preferably, a programming polyglot

• Should have built diverse teams from scratch